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The Why and How of ,[object Object],Social Recruiting for ,[object Object],Recruiters ,[object Object],14th October 2010,[object Object],Presented by ,[object Object],Andy Headworth ,[object Object],Sirona Consulting Limited,[object Object]
Sirona Consulting,[object Object],Blogs,[object Object],[object Object]
Consult About Recruitment
  Strategy
  Process
  Online Recruitment
  Social Recruiting
  Recruitment Audits to Implementations,[object Object]
Fear is Relative,[object Object],Fear is Relative,[object Object]
What I will Cover Today,[object Object],1. What is Social Recruiting,[object Object],2. Why is it so important for Recruiters,[object Object],3. How do you take the next step,[object Object]
Those were the days.......................,[object Object],.....post and pray,[object Object]
21st Century Recruitment,[object Object],Blogs,[object Object]
As a recruiter you can’t ignore social media - even if you want to!,[object Object]
   Some social media statistics,[object Object],  Some Statistics,[object Object],Blogs,[object Object]
Why Should Social Media Matter To You?,[object Object],Community,[object Object],Brand,[object Object],Competitors,[object Object],Engagement,[object Object],Traffic,[object Object],Blogs,[object Object],Expectation,[object Object],Candidates,[object Object],Sharing,[object Object]
  Expectations Are Evolving,[object Object],Candidates no longer like being INTERRUPTED (old style marketing) or TOLD why they should be talking to your company. ,[object Object],It is now very much about listening, building relationships , influencing  and engaging.,[object Object],It is about going out there to prospective candidates; not expecting - or worse - assuming they will come to you.,[object Object]
  Social Media Has Changed The Landscape,[object Object],Now you can find anyone,[object Object],Blogs,[object Object],...... that is no longer the problem – engaging  with them is!,[object Object]
  Social Recruiting is ALL about the engagement,[object Object],Blogs,[object Object],Blogs,[object Object]
  You need to be in the right place,[object Object]
  Some New Techniques Are Needed,[object Object]
  The Social Recruiting Toolbox,[object Object],Social Search,[object Object],Blogs,[object Object]
  Facebook,[object Object]
  Facebook,[object Object],site:facebook.cominurl:notes “keywords”,[object Object],site:facebook.cominurl:groups “keywords”,[object Object],site:facebook.cominurl:pages “keywords”,[object Object]
  How Many Are Using It? (Properly!),[object Object],Home Page Headline ,[object Object],100 % Profiles (SEO Friendly),[object Object],Search (plus flip/x-ray searching),[object Object],Jobs,[object Object],Groups (50),[object Object],Answers,[object Object],Company Pages,[object Object],Status Updates,[object Object],Following companies,[object Object],Applications  (video, documents, reading list, blog),[object Object]
  Blogs Are Goldmines!,[object Object]
  Twitter  --> Critical Mass ,[object Object],In 2008  > 8 million users : In 2010 > 145 million,[object Object],300k a day sign up,[object Object],3 billion API requests each day,[object Object],600 million search queries each day,[object Object],37% of Tweeting is done from a mobile,[object Object],Twitter:Facebook 6:1 on URL click-through,[object Object],Stats courtesy of Chirp, Twitter's developer conference,[object Object]
Your Demographic   ,[object Object],Fastest growing group on Twitter is ,[object Object],18-34 year-olds =  45%,[object Object],2nd Fastest is the,[object Object],35-49 year-olds  = 24%,[object Object],69% of Twitter users are your target audience,[object Object]
Candidate Attraction   ,[object Object],Integration,[object Object],Who,[object Object],Promote,[object Object],Where,[object Object],Share,[object Object],How,[object Object],Engage,[object Object]
Before you get started   ,[object Object],Listen,[object Object],Strategy and Objectives,[object Object],Time and Resources,[object Object],Desire and Duration,[object Object],Career Site,[object Object]
Social Recruiting by Andy Headworth 14/10/10
What Is Being Said About You?,[object Object]
Set Your Objectives,[object Object]
Social Media Guidelines,[object Object],These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Wikipedia, MySpace or Facebook pages, or comment on online media stories — these guidelines are for you. ,[object Object],While all (COMPANY) employees are welcome to participate in Social Media, we expect everyone who participates in online commentary to understand and to follow these simple but important guidelines. These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and of course follows the letter and spirit of the law. ,[object Object],1. Be transparent and state that you work at (COMPANY). Your honesty will be noted in the Social Media environment. If you are writing about (COMPANY) or a competitor, use your real name, identify that you work for (COMPANY), and be clear about your role. If you have a vested interest in what you are discussing, be the first to say so. ,[object Object],2. Never represent yourself or (COMPANY) in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated. ,[object Object],3. Post meaningful, respectful comments — in other words, please no spam and no remarks that are off-topic or offensive. ,[object Object],4. Use common sense and common courtesy: for example, it’s best to ask permission to publish or report on conversations that are meant to be private or internal to (COMPANY). Make sure your efforts to be transparent don't violate (COMPANY)'s privacy, confidentiality, and legal guidelines for external commercial speech. ,[object Object],5. Stick to your area of expertise and do feel free to provide unique, individual perspectives on non-confidential activities at (COMPANY). ,[object Object],6. When disagreeing with others' opinions, keep it appropriate and polite. If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly: feel free to ask the PR Director for advice and/or to disengage from the dialogue in a polite manner that reflects well on (COMPANY). ,[object Object], 7. If you want to write about the competition, make sure you behave diplomatically, have the facts straight and that you have the appropriate permissions. ,[object Object],8. Please never comment on anything related to legal matters, litigation, or any parties (COMPANY) may be in litigation with. ,[object Object],9. Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director. ,[object Object],10. Be smart about protecting yourself, your privacy, and (COMPANY)’s confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully. Google has a long memory. ,[object Object]
Choose Your Twitter Platform,[object Object]
Tweetdeck,[object Object]
Find Some People (To Follow),[object Object],site: twitter.com "at company name" OR "bio*keyword",[object Object],#hashtags,[object Object]
Location Based Searching,[object Object],[object Object]
  Find by tweet location
  RSS feeds/ alerts
  Find by event (location)#hashtags,[object Object]

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