Firoz Patel, EVP of Payza based in Montreal shares 4 simple yet highly effective ways to convert visitors on your site into purchasers of your product.

1. B O O S T Y O U R C O N V E R S I O N R AT E
4 E A S Y WAY S T O :
By Firoz Patel firozpatel.net

2. 1 . S E C U R I T Y
firozpatel.net
Large scale data breaches have made
individuals acutely aware of data
security. This means that online vendors
should take every precaution to not only
protect the data of their consumers, but
to highlight that fact to online visitors.
Protect your site and the data of your
customers, and make a point to display
your SSL badge or other security
certifications proudly!

3. 2 . PAY M E N T O P T I O N S
firozpatel.net
Online stores – particularly those
connected with new small businesses
need to provide multiple payment
options to visitors. This addresses the
consumer’s twin priorities of security
and convenience.

4. 3 . R E A L T I M E I N V E N T O RY U P D AT E S
firozpatel.net
Vendors should keep in mind that they
want the shopping process to be as easy
as possible for their customers. In terms
of inventory, that means ensuring that
an item’s availability is accurately
reflected on the site.

5. 4 . G U E S T B U Y E R S
firozpatel.net
Give potential buyers the
opportunity to log in to your
site as guests. If you require
that your customers create an
account, there’s a significant
chance that they will opt out
and you will lose a sale.

6. F I R O Z PAT E L . N E T
F O R M O R E I N F O R M AT I O N V I S I T: