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The Digital Publishing Opportunity for Creative Agencies
Michaël Chaize | Adobe Creative Cloud Evangelist

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Appliness
Michaël Chaize
CreativeDroplets.com Digital Magazine for Web Developers
@mchaize

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Appliness

(available on the AppStore & Google Play)
Digital Publication ?
(iBook, ePub, DPS)

Adobe DPS ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AGENDA
WHY DIGITAL PUBLISHING
DPS FOR MAGAZINES
NEW BUSINESS OPPORTUNITIES
DEMONSTRATION
NEW FEATURES AND INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!

“Traditional” Designer
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Paper - Solids - Text - Images

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!

“Interactive” Designer
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

- Hyperlinks / Buttons
- Slideshow
- Image Sequence
- Audio & Video
- Panorama
- Pan & Zoom
- Web content
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

8
Magazines

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
20% other

80%
80% DPS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Top Grossing iOS
Newsstand Apps

are on DPS
!

Only for magazines ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
RENAULT

CAPTUR
LIVE THE LIFE YOU WANT TO LIVE

Consumer Goods
(Enter Renault’s world at www.renault.tv)

DRIVE THE CHANGE

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Financial Services

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
B:B

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Brand Affinity

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EDUCATION

EDUCATION

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
©2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DEMO

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe DPS
New features

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Customized
Experiences

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Restricted Distribution

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Push Notifications

Segmented text notifications (v29)

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Browser

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

iPad
(all generations)

iPhone &
iPod Touch

Amazon
Kindle Fire HD

Android
3% Android

DPS Downloads
by Platform
97% iOS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on iOS7

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
iOS 7 Airdrop in DPS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Welcome Screen for iOS
v29

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Camera API

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on Android
Phones & Tablets

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EXPERIENCE MANAGER

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WORDPRESS

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

DRUPAL
Analytics

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extend with HTML5

Andrew Trice
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
INSPIRATION

dpsgallery.adobe.com
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BUSINESS OPPORTUNITIES
RICH MEDIA EXPERIENCE
DESIGN DRIVEN PROJECT
R.O.I - DPS vs NATIVE
B2B, B2C, B2E
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Michaël CHAIZE
mchaize@adobe.com

RENAULT

CAPTUR
LIVE THE LIFE YOU WANT TO LIVE

THANK YOU

(Enter Renault’s world at www.renault.tv)

DRIVE THE CHANGE

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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