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Peter van der Linden
                                           TechnologyEvangelist
                                           February 2013
                                             NASDAQ: IMMR




                 Touch Design for
                  Mobile Devices
©2012 Immersion Corporation–Confidential
Agenda:

 §    Who is Immersion?
 §    What does touch feedback or tactile design mean?
 §    Why is touch feedback essential to the mobile UI?
 §    How can touch feedback be used to improve the UX?
 §    What are the best design practices for tactile feedback?
 §    Can you show me some of these principles?




            ©2012 Immersion Corporation–Confidential              2
Who is Immersion? Company Highlights
Immersion: The Haptics Company
NASDAQ: IMMR                                                        Technology Leader
                                                                 Developing tactile touch
                                                                 solutions also known as
 Established in Large, Rapidly                                   “Haptics” since 1993
       Growing Markets
 Technology shipped in over 1B devices
§  Mobile phones, game controllers, auto,
 industrial, casino, other portable devices
                                                          World Class Customer Base
                                                          Samsung, Nokia, LG, Toshiba, Fujitsu,
                                                          Sony, Microsoft, Logitech, Lexus,
                                                          BMW, CAE and many more
        Strong Intellectual
             Property
   Portfolio of 1,200+ granted and
   pending patents specifically in the                         Worldwide Support
   field of Haptics related to both                         Offices in EU, Korea, Taiwan,
   hardware and software                                    Japan, US & Canada

               ©2012 Immersion Corporation–Confidential
4
©2012 Immersion Corporation–Confidential
The Mobile User




©2012 Immersion Corporation–Confidential
                                           5
Point 1 - our sense of touch works with our
                            Agency TBWANeboko
                            Photo: Michael Harvey




embedded cognition to guide the user
experience.




       ©2012 Immersion Corporation–Confidential
                                                    © 2011 Immersion Corporatio
• keep in touch              • itching to go • make contact with
                  • how does that grab you? • get a grip
 • i feel edgy

             • he rubs me the wrong way • she’s touchy
                                      • standing on pins and needles
             • a hands-off policy
                 • like a slap in the face • a palpable lie• the personal touch
                     • a slimy character • hold your own
       • touch and go      • s t r e t c h the imagination
  • can you handle it?           • a clinging personality
       • makes my skin crawl • walking on egg shells
   • grasp an idea a gripping experience
                                              • he’s tactful
• a touching experience • i’m deeply touched• she’s tactless
    • put on the finishing touches • a rough character
• be on your toes • don’t be pushy solid reputation
                                 • 
   • like a kick in the teeth • only scratched the surface
                         ©2012 Immersion Corporation–Confidential   • a mere slap on the wrist   7
Solo!




©2012 Immersion Corporation–Confidential
                                                   © 2011 Immersion Corporatio
Design principle #1

Use Haptics to create more
usable user experiences




  ©2012 Immersion Corporation–Confidential
                                             © 2011 Immersion Corporatio
Agency TBWANeboko
                                Photo: Michael Harvey




Point 2 - touch feedback fills a need for tactile
gratification that is not possible in other media.




                                                        CBS News
                                                        Photo: Walter Geis




       ©2012 Immersion Corporation–Confidential
                                                                             © 2011 Immersion Corporatio
Design principle #2

Use Haptics to create more
realistic user experiences




  ©2012 Immersion Corporation–Confidential
                                             © 2011 Immersion Corporatio
Agency TBWANeboko
                               Photo: Michael Harvey




Point 3 - tactile feedback makes human
communication more intimate and emotional.




      ©2012 Immersion Corporation–Confidential
                                                       © 2011 Immersion Corporatio
©2012 Immersion Corporation–Confidential
                                           © 2011 Immersion Corporatio
Design principle #3

Use Haptics to create more
emotional user experiences




  ©2012 Immersion Corporation–Confidential
                                             © 2011 Immersion Corporatio
Tactile feedback
           effects beyond games




      ©2012 Immersion Corporation–Confidential
                                                 15
Shared tactile game experience




       ©2012 Immersion Corporation–Confidential
                                                  16
Tactile feedback clock for everyone



                                                 Tactile Clock
                                                 Allows you to feel
                                                 the time.




                                                                      17
      ©2012 Immersion Corporation–Confidential
Summary: design with Tactile Feedback

§  Make the phones feel more usable
§  Make apps feel more satisfying
§  Bring friends within arm’s reach




                                                   18
        ©2012 Immersion Corporation–Confidential
Haptic SDK Quick Start Guide




                                                   19
©2012 Immersion Corporation–Confidential
Haptic Effect Preview App on Google Play




                                                 20
      ©2012 Immersion Corporation–Confidential
Haptic Effect Preview App
                                                 §  Free app on Google Play
                                                 §  Feel each effect on any
                                                     Android device
                                                 §  Code sample provided for
                                                     each effect
                                                 §  Awesome on Android
                                                     handsets with TouchSense
                                                     installed by Samsung, LG,
                                                     Toshiba, Pantech and others
                                                 §  Emulates effects on all other
                                                     Android devices without the
                                                     TouchSense technology
                                                    –  Allows vibe effects not available
                                                       with standard Google vibrate ()
                                                       method
      ©2012 Immersion Corporation–Confidential
Touch Trails Demo




                                           22
©2012 Immersion Corporation–Confidential
23
©2012 Immersion Corporation–Confidential
24
©2012 Immersion Corporation–Confidential
25
©2012 Immersion Corporation–Confidential
Contact Us Hap$csDev@immersion.com	
  
Like Us h3p://www.facebook.com/ImmersionDeveloper	
  
Follow Us @Hap$csDev	
  
Read Our Blog h3p://blog.immersion.com	
  
Direct Access: Peter van der Linden
                                               plinden@immersion.com




                                                                       26
    ©2012 Immersion Corporation–Confidential
§  The end.




                                                    27
         ©2012 Immersion Corporation–Confidential
Two-way interactive tactile feedback




                                                 28
      ©2012 Immersion Corporation–Confidential
Benefits of the Immersion extended method




         Google Vibrate                                Immersion Extended Method
 Inferior battery usage: only controls                     Very efficient use of battery:
       the duration of vibration                       control over duration, magnitude and
                                                               frequency of vibration
  1 basic effect – full magnitude w/                   Library of 124 pre-made gaming and
       durations set manually                                  user interface effects
    Ineffective for longer duration                               Ideal for longer
  game effects, only gives you buzz                        duration subtle game effects
    Unreliable feel across Android                          Most consistent feel across
 devices due to different motor types                         ALL Android devices


            ©2012 Immersion Corporation–Confidential
                                                                                              29
PUSH THE BUTTON



©2012 Immersion Corporation–Confidential
                                           © 2011 Immersion Corporatio
Tactile videos – feel video content

 Feel the person on the
 other side of the video




                                                     31
          ©2012 Immersion Corporation–Confidential
Vibration parameter comparison



                                                                           Immersion
                                                       Google Vibrate   Extended Method

 Duration
 Magnitude
 Frequency pulsing
 Complex timeline design
 using sound
 Dynamic API functions of
 all the above parameters


            ©2012 Immersion Corporation–Confidential
                                                                                      32
Top reasons to use tactile feedback effects

#5   Increased sense of realism. “Feels like the real world”
#4   Increased immersion thru combined audio/visual/touch effects
#3   Greater user satisfaction. It is already expected from games
#2   Increased stickiness. Greater connection to game play and UI

                 And the #1 reason to use tactile effects…

#1 The potential for increased revenue for your apps

Hardware OEMs like Fujitsu, Samsung, LG, Toshiba and others are
  actively looking for good feeling apps and games to load onto
  their new handset and tablet products as a competitive
  advantage against their number one competitor Apple.

                                                               33
           ©2012 Immersion Corporation–Confidential
Programming tactile effects into mobile apps




                                                  34
       ©2012 Immersion Corporation–Confidential
Programming tactile effects in Android
 There are over 600 Android device manufacturers with over
    7000 models of handsets and tablets.
 While there are many platforms that support vibration
    playback, the Android platform has the greatest
    opportunity for generating revenue for your Haptic
    games simply because of the sheer number of Android
    devices being sold by the hardware OEMs
  To promote this opportunity, Immersion created a free
     extended method for developers to quickly add Haptic
     effects into their games.

 We call this the…
 “Immersion Haptic Development Platform for Android”

                                                             35
        ©2012 Immersion Corporation–Confidential
Summary!
Nearly all operating systems allow you program vibration
   events into your applications. But not all methods are
   created equal.

Find a picture for this




                                                            36
          ©2012 Immersion Corporation–Confidential

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Enhancing the User Experience Through the Sense of Touch

  • 1. Peter van der Linden TechnologyEvangelist February 2013 NASDAQ: IMMR Touch Design for Mobile Devices ©2012 Immersion Corporation–Confidential
  • 2. Agenda: §  Who is Immersion? §  What does touch feedback or tactile design mean? §  Why is touch feedback essential to the mobile UI? §  How can touch feedback be used to improve the UX? §  What are the best design practices for tactile feedback? §  Can you show me some of these principles? ©2012 Immersion Corporation–Confidential 2
  • 3. Who is Immersion? Company Highlights Immersion: The Haptics Company NASDAQ: IMMR Technology Leader Developing tactile touch solutions also known as Established in Large, Rapidly “Haptics” since 1993 Growing Markets Technology shipped in over 1B devices §  Mobile phones, game controllers, auto, industrial, casino, other portable devices World Class Customer Base Samsung, Nokia, LG, Toshiba, Fujitsu, Sony, Microsoft, Logitech, Lexus, BMW, CAE and many more Strong Intellectual Property Portfolio of 1,200+ granted and pending patents specifically in the Worldwide Support field of Haptics related to both Offices in EU, Korea, Taiwan, hardware and software Japan, US & Canada ©2012 Immersion Corporation–Confidential
  • 5. The Mobile User ©2012 Immersion Corporation–Confidential 5
  • 6. Point 1 - our sense of touch works with our Agency TBWANeboko Photo: Michael Harvey embedded cognition to guide the user experience. ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 7. • keep in touch • itching to go • make contact with • how does that grab you? • get a grip • i feel edgy • he rubs me the wrong way • she’s touchy • standing on pins and needles • a hands-off policy • like a slap in the face • a palpable lie• the personal touch • a slimy character • hold your own • touch and go • s t r e t c h the imagination • can you handle it? • a clinging personality • makes my skin crawl • walking on egg shells • grasp an idea a gripping experience • he’s tactful • a touching experience • i’m deeply touched• she’s tactless • put on the finishing touches • a rough character • be on your toes • don’t be pushy solid reputation •  • like a kick in the teeth • only scratched the surface ©2012 Immersion Corporation–Confidential • a mere slap on the wrist 7
  • 9. Design principle #1 Use Haptics to create more usable user experiences ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 10. Agency TBWANeboko Photo: Michael Harvey Point 2 - touch feedback fills a need for tactile gratification that is not possible in other media. CBS News Photo: Walter Geis ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 11. Design principle #2 Use Haptics to create more realistic user experiences ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 12. Agency TBWANeboko Photo: Michael Harvey Point 3 - tactile feedback makes human communication more intimate and emotional. ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 13. ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 14. Design principle #3 Use Haptics to create more emotional user experiences ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 15. Tactile feedback effects beyond games ©2012 Immersion Corporation–Confidential 15
  • 16. Shared tactile game experience ©2012 Immersion Corporation–Confidential 16
  • 17. Tactile feedback clock for everyone Tactile Clock Allows you to feel the time. 17 ©2012 Immersion Corporation–Confidential
  • 18. Summary: design with Tactile Feedback §  Make the phones feel more usable §  Make apps feel more satisfying §  Bring friends within arm’s reach 18 ©2012 Immersion Corporation–Confidential
  • 19. Haptic SDK Quick Start Guide 19 ©2012 Immersion Corporation–Confidential
  • 20. Haptic Effect Preview App on Google Play 20 ©2012 Immersion Corporation–Confidential
  • 21. Haptic Effect Preview App §  Free app on Google Play §  Feel each effect on any Android device §  Code sample provided for each effect §  Awesome on Android handsets with TouchSense installed by Samsung, LG, Toshiba, Pantech and others §  Emulates effects on all other Android devices without the TouchSense technology –  Allows vibe effects not available with standard Google vibrate () method ©2012 Immersion Corporation–Confidential
  • 22. Touch Trails Demo 22 ©2012 Immersion Corporation–Confidential
  • 26. Contact Us Hap$csDev@immersion.com   Like Us h3p://www.facebook.com/ImmersionDeveloper   Follow Us @Hap$csDev   Read Our Blog h3p://blog.immersion.com   Direct Access: Peter van der Linden plinden@immersion.com 26 ©2012 Immersion Corporation–Confidential
  • 27. §  The end. 27 ©2012 Immersion Corporation–Confidential
  • 28. Two-way interactive tactile feedback 28 ©2012 Immersion Corporation–Confidential
  • 29. Benefits of the Immersion extended method Google Vibrate Immersion Extended Method Inferior battery usage: only controls Very efficient use of battery: the duration of vibration control over duration, magnitude and frequency of vibration 1 basic effect – full magnitude w/ Library of 124 pre-made gaming and durations set manually user interface effects Ineffective for longer duration Ideal for longer game effects, only gives you buzz duration subtle game effects Unreliable feel across Android Most consistent feel across devices due to different motor types ALL Android devices ©2012 Immersion Corporation–Confidential 29
  • 30. PUSH THE BUTTON ©2012 Immersion Corporation–Confidential © 2011 Immersion Corporatio
  • 31. Tactile videos – feel video content Feel the person on the other side of the video 31 ©2012 Immersion Corporation–Confidential
  • 32. Vibration parameter comparison Immersion Google Vibrate Extended Method Duration Magnitude Frequency pulsing Complex timeline design using sound Dynamic API functions of all the above parameters ©2012 Immersion Corporation–Confidential 32
  • 33. Top reasons to use tactile feedback effects #5 Increased sense of realism. “Feels like the real world” #4 Increased immersion thru combined audio/visual/touch effects #3 Greater user satisfaction. It is already expected from games #2 Increased stickiness. Greater connection to game play and UI And the #1 reason to use tactile effects… #1 The potential for increased revenue for your apps Hardware OEMs like Fujitsu, Samsung, LG, Toshiba and others are actively looking for good feeling apps and games to load onto their new handset and tablet products as a competitive advantage against their number one competitor Apple. 33 ©2012 Immersion Corporation–Confidential
  • 34. Programming tactile effects into mobile apps 34 ©2012 Immersion Corporation–Confidential
  • 35. Programming tactile effects in Android There are over 600 Android device manufacturers with over 7000 models of handsets and tablets. While there are many platforms that support vibration playback, the Android platform has the greatest opportunity for generating revenue for your Haptic games simply because of the sheer number of Android devices being sold by the hardware OEMs To promote this opportunity, Immersion created a free extended method for developers to quickly add Haptic effects into their games. We call this the… “Immersion Haptic Development Platform for Android” 35 ©2012 Immersion Corporation–Confidential
  • 36. Summary! Nearly all operating systems allow you program vibration events into your applications. But not all methods are created equal. Find a picture for this 36 ©2012 Immersion Corporation–Confidential