The document provides tips for effectively presenting work to clients and building relationships with executives. It emphasizes the importance of understanding the client, their needs and perspective. The presentation process is broken into three parts: discovery, where the client's goals and requirements are determined; process, with collaborative design and incremental delivery; and delivery, where the work is shown to the client using storytelling, focusing on business value, and managing productive discussion. Managing client expectations, addressing their feedback, and establishing trust and buy-in are keys to maintaining the relationship.
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Tips for Presenting to Executives and Building Great Relationships
1. IT’S NOT ENOUGHTO BE BRILLIANT,
YOU HAVETO BE CONVINCINGTOO.
TIPS ON HOWTO SELLYOUR WORK AND BUILD GREAT RELATIONSHIPS
ANDREW DAVIES DEEPIKA MALIK LANNY GEFFEN
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2. VINCENT
VAN GOGH
1853 - 1890
ONE OFTHE MOST
INFLUENTIAL ARTISTS OFTHE
MODERN ERA
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33. ANDREW
MANAGER OF CREATIVE,
SHAW MEDIA
DEEPIKA
SENIOR MANAGER, USER
EXPERIENCE DESIGN & NEW
PRODUCT DEVELOPMENT,
ROGERS COMMUNICATIONS
LANNY
CREATIVE DIRECTOR
(UX STORYTELLER)
DIGIFLARE
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113. DON’T ASSUMEYOUR CLIENTS KNOW
HOWTO GIVE FEEDBACK ON DESIGN
You’ve been to design school, they haven’t.
Try telling them what you want feedback on for starters.
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