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Simple Guide to App Marketing

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Fito Benitez
Fito Benitez

Simplified app marketing guidelines for before, launch, and after launch. Learn some easy ways to market your apps, and stand out from the noise. If you find this presentation useful, please like it! :)

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Simple Guide to App Marketing By Fito Benitez Relationships 2.0 fitobenitez@gmail.com M: 050 368 3340 Sk: fito.benitez
“Instead of one-way interruption, app marketing is all about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott
BEFORE
1. Make a marketing plan. Communicate a strong value proposition. Competitive analysis. Define target customers and KPIs. Select channels accordingly. Price suitably.
2. Have a killer website. Optimization. Keywords. Analytics. Lead generation. QR downloads. Engaging content (video). 3rd party reviews. Blog & social news.
3. Add app analytics to learn about app store analytics, user behaviors, and to track campaign results. Do it way before launch.
4. Drive user engagement by developing in-app (communicating) and push messages (stay in contact). Context matters a lot for your messages.
5. Start building a community. Find early-adopters and create a conversation. Learn from their feedback. A Facebook Page is a great place to do it!
6. ASO - App Store Optimization. Objectives are traffic and ranking high. Keywords, differentiate from competitors. Metadata - icons, screenshots, texts, updates.
6. Earned Media - Influencers. Compile a list of related bloggers, review sites, press, etc. Connect with them and ask for reviews. Incentivize. Start early but specially important at launch.
7. Marketing automation tools. Try and test and get ready for launch. Email marketing. SoMe management. Other toolbox (banners, Facebook tabs, etc.)
LAUNCH
8. Cross-channel campaign. Add incentives at each stage of the funnel. Implement A/B testing. Bought media is critical at this stage. AdDuplex is a fair deal for starters with low budget!
9. Monitor & tweak. Measure each bought media channel and improve in real-time.
AFTER
10. Redefine strategy. Based on demographic, behavior and attribution findings. Keep optimizing.
11. Version updates. Keep improving based on analytics, crash reports and feedback. And do it regularly.
12. Owned and Earned Media. Keep blogging and connecting. Take care of earned relationships.
13. Regular campaigns. Schedule at least 4 campaigns a year. Use bought media. Look out for marketing cooperations!
13. Add good karma! Always try in all you do. And this world seems to need it!
May the force be with you!
Want to have a word on anything? Don’t be shy! Fito B. - fitobenitez@gmail.com - +358 40 842 5223 Helsinki, Finland - GMT +2

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Simple Guide to App Marketing

  • 1. Simple Guide to App Marketing By Fito Benitez Relationships 2.0 fitobenitez@gmail.com M: 050 368 3340 Sk: fito.benitez
  • 2. “Instead of one-way interruption, app marketing is all about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott
  • 4. 1. Make a marketing plan. Communicate a strong value proposition. Competitive analysis. Define target customers and KPIs. Select channels accordingly. Price suitably.
  • 5. 2. Have a killer website. Optimization. Keywords. Analytics. Lead generation. QR downloads. Engaging content (video). 3rd party reviews. Blog & social news.
  • 6. 3. Add app analytics to learn about app store analytics, user behaviors, and to track campaign results. Do it way before launch.
  • 7. 4. Drive user engagement by developing in-app (communicating) and push messages (stay in contact). Context matters a lot for your messages.
  • 8. 5. Start building a community. Find early-adopters and create a conversation. Learn from their feedback. A Facebook Page is a great place to do it!
  • 9. 6. ASO - App Store Optimization. Objectives are traffic and ranking high. Keywords, differentiate from competitors. Metadata - icons, screenshots, texts, updates.
  • 10. 6. Earned Media - Influencers. Compile a list of related bloggers, review sites, press, etc. Connect with them and ask for reviews. Incentivize. Start early but specially important at launch.
  • 11. 7. Marketing automation tools. Try and test and get ready for launch. Email marketing. SoMe management. Other toolbox (banners, Facebook tabs, etc.)
  • 13. 8. Cross-channel campaign. Add incentives at each stage of the funnel. Implement A/B testing. Bought media is critical at this stage. AdDuplex is a fair deal for starters with low budget!
  • 14. 9. Monitor & tweak. Measure each bought media channel and improve in real-time.
  • 15. AFTER
  • 16. 10. Redefine strategy. Based on demographic, behavior and attribution findings. Keep optimizing.
  • 17. 11. Version updates. Keep improving based on analytics, crash reports and feedback. And do it regularly.
  • 18. 12. Owned and Earned Media. Keep blogging and connecting. Take care of earned relationships.
  • 19. 13. Regular campaigns. Schedule at least 4 campaigns a year. Use bought media. Look out for marketing cooperations!
  • 20. 13. Add good karma! Always try in all you do. And this world seems to need it!
  • 21. May the force be with you!
  • 22. Want to have a word on anything? Don’t be shy! Fito B. - fitobenitez@gmail.com - +358 40 842 5223 Helsinki, Finland - GMT +2