1. Prepid by,
Angela 5545 ,
Danish 5555
&
Faiza 5539
MBA (2)

2.  Dalda begins in early 1930’s
 In 1999 Unilever acquired International Technology to evolve
Dalda Banaspati to Dalda VTF
 In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury
Group
 The company entered the pure-oil segment in early 2007

3. Dalda is positioned in the minds of target customers because
it is the only brand that is,
 UNESCO recommended vitamins quantity
 World Best Quality
 Only Brand that offers VTF
 Only brand that is exported to European
Union Countries

4.  Integrity
 Fairness
 Trust
 Accountability
 People reaching their full potential

5. PRICE PLACE
4 P’s
PRODUCT PROMOTION

6. Major Products Offered by Dalda foods are:
 Banaspati Ghee
 Cooking Oil

7.  Dalda VTF Banaspati
 Dalda Cooking Oil
 Manpasand Banaspati
 Manpasand Cooking Oil
 Dalda Canola Oil
 Dalda Olive Oil
 Planta cooking Oil

8.  Only banaspati in Pakistan which is Virtually Trans-fats
Free (VTF)
 Ordinary banaspati brand contains up to 25% of these
harmful Trans-fats
 Amount of Trans-fats in this banaspati to less than 1%

9.  Dalda introduced cooking oil to the market.
 100% cholesterol free and contains Vitamin A and D together
with Vitamin E
 It contains essential fatty acids, Omega 3 and 6

10.  Economical in use
 Enriched with Vitamins A & D
 ensure health and great taste

11.  Produced using the world’s best vegetable oils
 Produced using the world’s best vegetable oils
 Economical in use and cholesterol free
 Enriched with Vitamins A and D

12.  With vitamin Power
 Extracted from fresh canola seeds
 With additional nutrients with extra energy
 Superior health & great taste

13.  Import & Packed From Spain
 Using international technology
 Extracted from pure & hand picked olives
 100% cholesterol free

14.  Similar to desi ghee
 Goodness of oil with taste of ghee
 Blend of soyabean,canola &sunflower oil
 Contain vitamin A & D

15.  Price ranges in Premium A Segment
 Price ranges in Premium B Segment
 Price ranges in Mid Price A Segment
 Price ranges in Mid Price B Segment

16. Dalda foods have their own distribution strategy.
They have divided the shopkeepers into five major
categories
 Wholesalers
 A
 B
 C
 D

17. Dalda does its Marketing itself. They don’t have any
organization involved for marketing concerns. The
advertisement is done by an advertisement
organization “Makan Ericson”.

18. Only Dalda’s International Technology offers a
value added range to suit every consumer’s needs
 Dalda Olive Oil
 Only Health Matters
 Dalda Cooking Oil
 Only blend which preserves natural goodness
 Planta Cooking Oil
 Where Taste is as important as Health
 Dalda Canola Oil
 Only Canola oil that offers strength of vitamins to combat competitive
lifestyle
 Dalda VTF Banaspati
 Only Banaspati that offers relief of being transfat free

19.  Habib
 Seasons
 Rafhan
 Soya Supreme
 Imported Premium Brands

20. • Bureau Veritas Quality (BVQI) certification of:
• ISO 9001-2000 for Quality
• ISO 14001-2004 for Environment
• ISO 22000-2005 for Food Safety
• OHSAS 18001-1999 for Occupational Health and Safety
• HACCP certification for Hazard Analysis and Critical Control
Points

21. Dalda Cookbook
Dalda Expert Mom Awards
Dalda cooking kit
Dalda ka Dastarkhwan
Dalda Advisory Service

23. Any queries???