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Regional Cooperation
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Amelia Island
Jacksonville
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County

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Florida's First Coast of Golf
THE PLAYERS 2013

4. :30 Spot Television Campaign
Target: Drive Market
Orlando, Tampa, Tallahassee, Savannah & Hilton Head
Airing 190 spots on PGA TOUR broadcasts Saturday &
Sunday
Campaign run time: February 2 - March 24, 2013
Objective: To generate interest in travelling for multiple
nights to region the week of May 6-12, 2013
CTA: Drive users to landing page
www.theplayerschampionshiptravel.com
Financial partners are Florida's Historic Coast, Visit
Jacksonville and Florida's First Coast of Golf

5. Welcome to THE PLAYERS
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6. Promotions
Objective: Reach beyond the drive market and target
major metro feeder cities serving Jacksonville
International Airport
Utilize regional assets and VISIT FLORIDA partnership to leverage
promotions
Focus on meaningful exposure and lead generation for future
communication
3 promotions ran in Chicago, DC and NY
Media Value = $1,264,200
Final Impressions = 21 million

7. Chicago WJKM-FM
Chicago's Greatest Hits of the 60s, 70s & 80s
Promotion runs February 8 - April 5, 2013
100 :15 second recorded spots
Name mention in 50 live :15 promos
2 email blasts linking to our landing page
Logos, links and lead gen on contest page
Total media value = $252,200
Expected impressions = 2,442,160

8. WBIG The Big DC 103.3 FM
Washington, DC
The BIG Getaway promotion runs Feb 25 - March 29
100 :30 second recorded spots
4 email blasts
Logo, link, copy and image on contest page
Opt-in lead gen
Media Value = $111,000
Expected impressions = 1,615,096

9. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $525,060
Expected Impressions =
14,577,072

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Viva Florida
500 Years of Adventure
Sweepstakes

11. International Efforts

12. Promoti

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14. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner

15. Advertising & Marketing
New Website with SEO Strategy
Golf Georgia Magazine
Golf Magazine
Golfweek.com
GolfStyles Media
Global Golf Post
Multiple Promotional programs
Sports Illustrated Golf Plus Cooperative
Sports Illustrated Golf Plus PLAYERS Preview
Virginia Golfer
Visit Florida Golf Program
Golf.com/Email Digital/Tablet Q 4 2012
Golf.com/Email Digital/Tablet Q 1 2013
THE PLAYERS Regional Tourism Program
FFCG Email Program
www.FloridaGolf.org

16. Visit Florida's Golf Publication
Golf Show Circuit Completed with exposure at 15 consumer golf shows in key
Florida markets
NE Florida 6 page section was front of book and stood out over all other regions
Total of 9,157 opt in emails generated in 2013 - an increase of 29.5% over 2012

17. Golf Rounds Played
Report
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18. YTD Golf Rounds Played - 2013
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19. Travel Rounds to Region 3 year
Comparison
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20. MEDIA VALUE 20122013

21. DAY AT THE
PLAYERS
Florida’s First Coast of Golf
INVITES YOU TO JOIN THE UPCOMING SPECIAL
SI GOLF GROUP/FFCG SESSION
DATE: TUESDAY MAY 7, 2013
TIME: 11:30 A.M.—1:00 P.M.
LOCATION: THE PLAYERS Championship
Hospitality House #16 Fairway Chalet
Florida’s First Coast of Golf Invites you to the FFCG Session and Luncheon
Sponsored by SI GOLF Group
Lunch and credentials for this event will be provided