2. Board of Directors Meeting
Agenda
September 19, 2013 Comfort Suites World Golf Village
|10:00 – 11:15 AM|
|I.|
|Open Meeting/Anti-trust statement|
|
Truhlar|
|II.|
|Past Minutes (yellow)|
|
Goodman|
3. Antitrust & Conflict of Interest
Statements
|
Antitrust Statement|
The purpose of this meeting today is to act upon matters relating to the business of the northeast Florida golf tourism
industry and not to discuss or pursue the business interests of individual companies.
We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State
Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing
methods, allocation of territories or customers, or restraints of trade as to property owners, supplies or others.
We should not engage in discussions of individual company plans or contemplated activities. We should concern
ourselves only with the business of the northeast Florida golf tourism industry as set forth in the agenda for this meeting.
| Conflict of Interest Statement|
"It is the duty of every member of Florida's First Coast of Golf who is in any way, directly or indirectly, interested in a
contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from
voting in respect to the contract or proposed contract."
9. FY 2013-2014 Digital Marketing
Preparation
Updated the advertising campaign look and feel
Updated our processes for reporting
Organizing our co-op digital marketing campaigns
Ready for launch October 1
Continuing the focus of:
Most Coastal Golf in the Southeast
Home of the World Golf Hall of Fame
Home of THE PLAYERS
19. New Media Reports
Report on media individually through life of
campaign
Identify performance by banner and be able to
adjust as needed
Begin new media reports with new fiscal year
October 1
20. Weekly Email
Campaign
Sending out via segmented lists
Open Rates consistently between
6% and 8%
We are not seeing a
differentiation in performance
among the lists - subtle variances
21. New Elements for New Fiscal
Year
Enhanced Search Engine Optimization effort
Inclusion of retargeting campaign with
behavioural, contextual and search
Ongoing paid search and social media search
campaigns
Animated online banner ads whenever
possible
22. New Co-Op Partner Form
Created a new co-op partner form
Courtney will send out reminders before due
dates for each individual campaign
Will include option to use creative for several
media buys vs. having to fill out a form for
each one
Will include the requirements for the media
buys and landing pages
23. 2012-13 Membership
Visit Florida's Golf Publication
2013-14 Membership
Overview
Courses (25)
Bent Creek Golf Course
Champions Club at Julington Creek
Cimarrone Golf Club
Dye's Valley Course
Eagle Harbor Golf Club
Fernandina Beach Golf Club
Golf Club of North Hampton
Golf Club of South Hampton
Hammock Beach Resort Conservatory Course & Ocean Course
LPGA International Hills & Jones Courses
King & Bear
Ponte Vedra Inn & Club Lagoon & Ocean Course
Magnolia Point Golf Club
Omni Amelia Island Plantation Oak Marsh & Ocean Links
Palencia Club
Palm Harbor Golf Club
PLAYERS Stadium Course
St John's Golf & Country Club
Slammer & Squire
Windsor Park Golf Club
24. Florida's Florida's First Coast
Since 2010, First Coast of Golf's of
Jacksonville Jaguar Promotion Overview
Golf's
Jaguar Promotion Overview
27. WQAM- AM Miami
Ultimate Football and Golf Getaway
JAGUARS VS MIAMI AUGUST
9, 2013
RESULTS
135 recorded promos
20 live liners
logo & image on
WQAM.com
Logo inclusion on digital
homepage banner
Logo inclusion in on-site
registration Signage at
WQAM promo events
Total Media Value: $109,050
Impressions: 476,600
34. COVER
GOLFSTYLES
FALL 2013
PONTE VEDRA INN &
CLUB
LAGOON COURSE
|Print Circulation|
|150,000K|
|Digital Audience|
|236,000K|
Audience: Philadelphia-DC-New Jersey-Ohio
Digital also includes: Atlanta-Carolinas-New England
39. The Golf Club at North
Hampton
Video was not exported from SlideRocket
40. Omni Amelia Island Plantation - Ocean
Links
Video was not exported from SlideRocket
41. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Finalist
42. VOTING AGENDA
Board of Directors
September 19, 2013
1. Approval of the FY 2013-14 Budget & Marketing Plan.
Comments: Executive Board members have reviewed for full
board presentation.
Action: Reese to highlight some of the programs, discussion
vote.