St johns golf___country_club

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flagolf

Business Sports

St Johns Golf & Country Club

Florida's First Coast of Golf
Florida's First Coast of Golf

Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf

Your Membership Dues of $4,356 are
part
of a $1.84 Million co-op Marketing Plan
St John's Golf & Country Club Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
St John's Golf & Country Club stay and play packages listed on
the Visit Florida "Hot Deals" page, (rotating basis).

Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Promotion Co-ops; Media, FAM, Sweepstakes

St John's Golf & Country Club
Digital Marketing through FFCG
| |
||
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast

2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)

Advertising & Marketing

New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

www.FloridaGolf.org

Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

28% of all visitors access
site
utilizing mobile
devices
Responsive Design

Double-click to enter title
Visit Florida

Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

Purchased Schedule for Each
Market

In Closing

Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning

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