Mobile App Company Business Plan

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1.1 Objectives
Short Term
o Raise capital
o Develop the App
o Launch website
o Start marketing campaign
Long Term
o Entrench by marketing with focus on SMM
o Forge alliances and affiliations
o Create a solid profitable company
o Realize exit strategy
1.2 Keys to Success
As a company entering the mobile app development industry, the keys to our success are held
by our choice of revenue models. This is a sector that offers multiple income streams, and we
intend to take advantage of the models that allow us to call the shots. Unlike many of our
competitors, we will not take on contracted or commissioned work. Instead, we will develop
and market our own mobile app. By doing so, we will forge a deeper connection with the end
users, who will obtain the app we develop on a basis of:
• Free
• Freemium
• Subscription
• Pay-per-download
This will further allow us to realize even more income via in-app purchases and in-app
advertising that we select and control.
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/mobile-app-company-business-plan-1879

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The below table details the funding for starting our company
Funding
Startup Expenses to Fund $4,750
Startup Assets to Fund $50,000
Assets
Non-cash Assets from Startup $0
Cash Requirements from Startup $50,000
Additional Cash Raised 0
Total Assets $50,000
Liabilities and Capital
Liabilities
Current Borrowing 0
Long-term Liabilities 0
Other Current Liabilities 0
Total Liabilities 0
Capital
Planned Investment
Founders Conribution 54750
Additional Investment Requirement 0
Total Planned Investment 54750
Loss at Startup (Startup Expenses) $4,750
Total Capital $50,000
Total Capital and Liabilities $50,000
Total Funding $50,000

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3.0 Services & Products
Our company has our mobile app as the product we offer. We may offer tech support services
to our end users who pay for our app. Our back-office products consist of intellectual property
creation and registration that our end users get to see in the form of the mobile app they can
install to their devices.
Our commitment is to develop an app that elicits a “wow!” factor from our end users. This
means developing a cutting edge app that will take full advantage of mobile technology.
Although we will pay attention to the latest versions and upgrades of the major operating
systems such as iOS, Android, Windows Phone, BlackBerry, etc., we will not ignore the up-an-
coming minority segments such as the Firefox and Ubuntu mobile devices. At the same time,
we will pay attention to resilient platforms that are still around; this means that, if we see that
a certain Symbian smartphone is still being used in developing markets, we may create a
version of our app for the purpose of generating income and becoming known to this growing
segment of end users.
Innovation and end-user appeal are very important to our success. Our mobile app will expand
very quickly, and we intend to keep up with the explosion of mobile devices so that we can
develop and monetize the app as soon as new devices hit the market. One of our next areas to
focus on is the nascent wearable computer market, which is being spearheaded by devices
such as Google Glass and smart-watches powered by the Android mobile operating systems.
To achieve our objectives, we have outlined the following three main strategic goals:
• Develop a high-quality app that is functional and entertaining
• Keep abreast of new developments in our industry
• Keep abreast of new developments with regard to app distribution channels.
Our current app under development is ____________________. This app’s general focus is to
_______________________________.

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5.0 Developing our App Entails
Adding on and upgrading:The app is closely monitored and
updates and add ons are implemented as necessary.
Submitting to app stores for distribution: Once complete, apps
are submited to the various purchase platforms.
Programming:The actual coding and programming of the app
takes place.
Graphics and aesthetics:The look and feel of the interface are
decided upon and honed for usability.
Thorough planning: Laying out the foundations of the app, what
it will be used for and what technologies can be used to create it.

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The graphic below shows just how much revenue there is in the market:
4
Even with favorable market data, our Company is aware that the business of making money
from apps is going to get tougher still, with analyst Gartner predicting that through 2018 less
than 0.01% of consumer mobile apps will be considered a financial success by their developers.
A key factor making it harder for apps to attract a paying audience is the sheer number of apps
consumers can wade through before making their choice. Both Apple’s iOS and Google’s
Android stores now each have more than one million apps on tap. It’s the very definition of a
4
http://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/

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8.0 SWOT Analysis
Strengths
-Well laid of strategies
- Strong research,
development, and
intellectual capital
resources
Weaknesses
- Start-up
- No brand recognition
Opportunities
- Booming market
- Low cost to create
Threats
- Large competitor may
create similar App
- Economic crisis

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$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
Sales CGS Expenses Profit
Year 1 $232,000 $45,000 $94,900 $92,100
Year 2 $464,000 $150,000 $222,800 $91,200
Year 3 $928,000 $350,000 $308,700 $269,300
Year 1
Year 2
Year 3
Year 1 Year 2 Year 3
Networth $142,100 $233,300 $502,600
Networth
Networth

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Mobile App Company Business Plan

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