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A2 Media Coursework
              Hannah Brown


   For the coursework specification I had to
create a media package consisting of a teaser
 trailer (main task), film magazine front cover
 and a film poster promoting my film (ancillary
                      tasks.)
Codes and Conventions of a Teaser Trailer
A teaser trailer is a short trailer used to advertise an upcoming
   movie, game or television series usually released long before the
   advance of the product. It’s purpose is to attract the audience to
   the film, creating immediate attention, and persuade them to go
   watch it. It differs from a “normal” trailer as it is released before,
   is shorter and only shows a limited amount of clips to tease the
   audience. They tend to be around half a minute to a minute long
   and they are generally used for big blockbuster films. They are
   released around four months/year before the actual release of the
   film. Conventions are:
• That they are usually between 30-60 seconds long
• Contain the minimum amount of footage and dialogue from the
   film, to tease the audience
• Released long before the film is released
• the pace usually is fast or starts slow and picks up
Information included in a teaser trailer consists of the director,
   release date, genre, actors, certificate and sometimes quotes from
   critics.
My Genre
I decided I wanted to do a horror/ thriller film. This
is because I feel they will be easier to create as I
can use lots of darkness, props, and tensional
music/ sound effects whereas other genres such
as comedies I feel will take longer to produce as I
will need to think of a unique storyline and I think
it will be challenging to construct a teaser that
everyone will find funny as we all have different
senses of humour. I also wanted a sub genre of
thriller so my production has a larger target
market and I can make it more mysterious to grip
the audience.
After looking at various trailers of films I am able to
  distinguish between a trailer and a teaser trailer.
  For example, Saw 3D was a teaser trailer as
  there was limited dialogue, under a minute long,
  and you couldn‟t see a lot of the action just
  snappy cuts. However, Lord of the Rings was a
  trailer as there was a lot more action and
  dialogue included so the audience had a much
  better understanding of the plot, it was over a
  minute long and the release date was only two
  months away.
Analysing Existing Trailers
I‟ve picked two teaser trailers (with the same
   genre as I want to do- horror/thriller) to
   analyse. They include “Paranormal Activity
   2”,
      www.youtube.com/watch?v=cMnCYy39npA

and “The Crazies”

   http://www.youtube.com/watch?v=ezMNgUJaZb8
Paranormal Activity 2
                                      Starts of in black to create tension as
                                      the viewers don‟t know what to expect




Adrenaline kicks in immediately as
the first thing people can see is a
figure come crashing towards the
camera which makes the audience
jump and immediately snatches their
attention
There is a long pause of the
                                          door which creates tension as
                                          the audience knows something
                                          is in the room but can‟t see
                                          where it is.




The camera is static which is a typical
convention of the horror genre. It also
represents there is paranormal
activity going on.
Using the pronoun “you” creates
                                        synthetic personalisation and
                                        makes the trailer seem more
                                        personal and direct. Viewers
                                        would also want to know why
                                        has it been demanded? What‟s
                                        so good about it?




By showing the peoples reaction
to the film is a clever technique
because it persuades the text
receiver to watch it because
other people find it really scary. It
also reduces the amount of
action shown so less is revealed
and people have to find out for
themselves.
There are quick cuts around the
                                  house to put the audience on
                                  edge as you still can‟t see the
                                  entity. There is then diachronic
                                  sound included of tins rattling so
                                  the viewers can hear but can‟t
                                  see- this is a common
                                  psychological fear for most
                                  people.



This short sentence entices the
reader as it is almost a
challenge and makes the
audience think, prepare for
what? This therefore beckons
the viewers to go and watch the
movie.
In this shot the audience can see that
                                      there is a dog backing away and
                                      barking as well as the baby stood up
                                      and focused on something. This
                                      creates suspense because it is a
                                      common paranormal belief that
                                      animals and babies often notice
                                      supernatural sightings first. The shot
                                      is also a high angle to represents the
                                      baby and dogs vulnerability in the
                                      situation.

This clause continues from the
previous sentence “nothing can
prepare you.” Sentences are often
split between cuts of action so the
viewers is hooked and wants to
carry on watching. These words
also intrigue the viewer as they
want to know what does happen
next.
There is a quick cut to show a girl
                                      standing in the doorway that was
                                      previously empty. Like a lot of horror
                                      teaser trailers, you can‟t see her face
                                      to keep the viewers guessing and
                                      create suspense. I want to use this
                                      idea for my own teaser trailer. The
                                      dog and child has also mysteriously
                                      vanished to show a connection
                                      between their disappearance and the
                                      girls arrival creating lots of drama.




The camera then goes static again
to emphasis the horror genre and to
cut away from the actual action.
The teaser trailer ends when the
                                     screen goes black with a flashing
                                     white 2 in the middle. This leaves it
                                     on a cliff hanger to keep the viewer
                                     guessing as to what happens next
                                     thus persuading them to go and
                                     watch the film. Also black connotes
                                     evil and fear and is widely used in
                                     the horror genre.




The teaser trailer closes with the
website and production logo on
show, a typical convention of a
teaser trailer. By displaying the
website also shows the reader
where they can find out more about
the movie. The font is white and
ghostly to represent the genre and
themes.
Evaluation
The producer and editor have adopted various techniques in order
  to really scare and surprise the audience. I will split this up into
  four categories:
• Camera
• Sound
• Mise en scene
• Editing
CAMERA                                               SOUND
•Wobbly cam as the person is thrown to the floor   •There is the sound of pans rattling which is
at the beginning. This creates a sense panic and   scary as the audience can hear the noise but
chaos and to unnerve the audience                  can‟t see what is causing it
•High angle shot of baby and dog to stress their   •The dog backing away and barking sets the
vulnerability and show the audience they are in    audience on edge as they can tell it is clearly
danger                                             distressed and he can see something that they
•A snappy close up of the girl coming towards      cannot
the camera is used to shock the audience           •The screaming of a previous audience frightens
                                                   the viewers as they can see other people found
                                                   it very scary
                                                   •Non-diachronic sound is used when a sound
                                                   effect of crashing is included when the girl in the
                                                   doorway appears. This connotes that the girl is
                                                   evil and destructive.
             MISE EN SCENE                                            EDITING
•Low key lighting is used throughout the teaser    •Including the text “nothing can prepare you”
trailer to scare the audience as anything can be   makes the film sound terrifying, full of twists and
lurking in the shadows                             almost challenging the viewers.
•The girl in the doorway is dressed in black       •There are lots of hard cuts to make the
which in film presents her as an evil character    audience jump and to show different rooms in
•The producer shows he/she has carefully           the house which builds suspense as the
thought about props by including a mirror in the   audience never knows where or when the entity
shot. This is often used in horror films and is    will appear
tensional as the audience can sometimes see        •Long take of the door to build tension as the
things that is not in the characters eyeline       audience don‟t know where the entity is or what
                                                   it is doing, this is also down to the editor
Evaluation Continued
Overall I feel the teaser trailer for Paranormal Activity 2 is very
    effective. I think this because it scares the audience right from
    the very beginning then builds on this fear by use of tensional
    music, black costume, static camera, a rocking chair but no one
    visible on it and other peoples terrified reactions. It is also quite
    different from other teaser trailers as it focuses more on making
    the audience jump and less about camera/ editing techniques.
I feel the trailer is very persuasive because it doesn‟t reveal too
    much so the audience has to keep on guessing until they watch
    the film. The text “nothing can prepare you for what happens
    next” shocks the audience and makes them want to know what
    is going to happen next and find out what all the hype is about.
To conclude Paranormal Activity 2 teaser trailer is very compelling
    and makes the audience want to see it as it looks very scary
    and full of twists, without giving too much away.
The Crazies
                                         The beginning of the teaser trailer
                                         displays the production company
                                         and logo at the beginning rather
                                         than at the end as opposed to
                                         Paranormal Activity 2.


The first piece of action we see is in
selective focus of a girl lying down
strapped to what appears to be a
hospital bed. This immediately shocks
the viewer as we can see the girl is
vulnerable and in danger. She says
out loud “is this really happening?”
sounding shocked and frightened. This
will create suspense because the
viewer will think what‟s happening?
Who has strapped her there? Will she
escape?
This sets the reader on edge as they
                                 know something big is going to
                                 happen before we die and that is
                                 probably what the film is about. It
                                 also hooks the reader and
                                 encourages them to keep on
                                 watching to find out the rest of the
                                 text.


The editor uses a match-on-
action to show someone has
locked the door and the
women is trapped inside. This
is very dramatic as she cannot
escape whatever danger may
lay ahead. This scene is also
in low key lighting which sets
the audience on edge as they
don‟t know what could be
hiding in the shadows
Mid shot of a man holding a flame so
                                   we can see his actions and expressions
                                   simultaneously. This will put the
                                   audience to the edge of their seats as
                                   they don‟t know what he‟s going to do
                                   with it, for example he could be looking
                                   for someone through the darkness or
                                   intending to start a fire. His expression
                                   is cold and concentrated to show that
                                   he is fully aware of what he is doing but
                                   doesn‟t seem to show any hesitation.


The rapidly growing fire really
captures the audiences attention
because they will probably be
thinking will the woman escape?
What is the mans motive for
committing such a crime? Will
anyone survive? Fire connotes
danger and death and is often
featured in horror films.
Repetition of the preposition
                                   “before” to show there is a lot of
                                   things that‟s going to happen
                                   first. Stating that “our cities are
                                   taken over” signifies there is a
                                   great danger coming and
                                   perhaps a revolution. Using the
                                   pronoun “our” creates even
                                   more tension as the producer is
                                   saying the audience will be part
                                   of this threat too.



This establishing shot creates a
sense of panic and chaos with
the combination of helicopters,
bright lights and diachronic
sound of warning alarms.
This cut away is used to show
                                  smaller bits of the action in the
                                  scene that otherwise would be
                                  hard to spot. The close up shows
                                  lifeless hands hanging outside the
                                  truck. This indicates abduction and
                                  possibly mass murder, reinforcing
                                  the idea of a revolution. This will
                                  shock and scare the audience.



There is a tracking of the man
walking up to the cars. He has
his hands in the air to show he
is the vulnerable one and the
police are the powerful
participant. He shouts “it‟s ok
I‟m not sick” this informs the
audience there is some deadly
disease gripping the nation.
Again there is repetition of the
                                   word “before” to emphasis the
                                   enormity of what is to come. “Our
                                   humanity is lost” shows
                                   something inhuman is taking
                                   over which wonderfully creates
                                   mystery and uncertainty.




There is a quick cut to a pitch
folk slamming down with
malicious intent. This tells the
reader the film will have a
considerable amount of
violence and gore in.
A gigantic explosion is
                                         visible. This creates panic
                                         and show that the people are
                                         being targeted and under
                                         attack. The viewers will want
                                         to know the reasons behind
                                         such violence and who is
                                         causing it.




This shot shows a wounded man
behind bars trying to reach something.
He looks angry and potentially
dangerous. The producer has created
suspense and anticipation by hiding
what the character can see so the
viewers has to guess. This teases the
audience and persuades them to
watch the film to find out.
There are quick cuts of the film to tease the audience and make
 them want to watch it as it looks exciting, dramatic and action
                             packed.
These words makes it sound as
                                    though whatever happens in the
                                    film will change everything and
                                    cause mass destruction. This is
                                    very dramatic and really hooks in
                                    the audience. By enlarging the
                                    font for the word “here” gives the
                                    impression that the setting for the
                                    film is where all the action and
                                    terror commences, again
                                    wonderfully building tension.
This eye line match is used to
grab the audiences attention as
the officer seems distressed and
shocked by what he has seen.
The camera then cuts to what he
can see (a point of view shot) to
show a man marching forwards
armed with a gun. This sets the
audience on edge as he appears
very dangerous and they don‟t
know if he will shoot or not.
The title of the film is in a white bold font in
                                            front of a black background, this is similar to
                                            what Paranormal Activity 2 did. They both
                                            have black backgrounds because this is a
                                            typical colour used in horror film that
                                            signifies evil and death. As well as this,
                                            there is some mysterious blue-green dots
                                            on the right hand side. It looks like some
                                            musky kind of gas and I think this is to
                                            represent the disease going about in the
                                            film, however audience will need
                                            foreknowledge to decode this.

This print screen of the video
presents the films website and
production logo again, like the teaser
trailer for Paranormal Activity 2. In the
middle is the words “coming soon”
with the adverb “soon” in capitals and
in a shadowy font. This is to
emphasis how soon the film will be
realised and therefore exciting the
viewers.
Evaluation
I will analyse The Crazies teaser trailer considering the:
• Sound
• Camera
• Mise en scene
• editing
CAMERA                                                                SOUND
•There is a close up of the man locking the door to show there is     •The diegetic sound of the door being locked is emphasised to
no escape, she is trapped                                             stress that there really in no way out as they know she is in
•17 seconds in there is an aerial shot to show the whole city is in   great danger
crisis                                                                •Whenever text appears on the screen there is a quiet tensional
•There is panning of the motionless hands to follow the moving        piece of music that sounds like it has been constructed by a
truck                                                                 violin. It is very creepy and puts the audience on edge.
•Tracking of the man walking towards the police (20 seconds in)       •There is alarms and sirens in the background to help build an
so the audience feels more of a connection and as we too are part     atmosphere of panic and danger
of his journey                                                        •The girl whispers “is this really happening?” By quieting her
•Low angle of the man holding match to emphasis his power in          voice gives the impression that she isn‟t alone...someone else is
the situation                                                         out there
•Close up of the split coffee on the ground to show the character     •Another sound included is what appears to be the beating of a
is distressed and has been taken by surprise. This creates tension    drum. This starts of quite infrequent but then the more action
as it unsettles the audience                                          there is, the more constant they become. I think this is used to
                                                                      signify the beating of a heart-the more you watch, the faster
                                                                      your heart will beat, the more scared you will get
                                                                      •A lot of screaming to express the characters fear

                  MISE EN SCENE                                                               EDITIING
•The girl at the beginning is dressed in white to represent her       •Combining unsettling text “before our humanity is lost” with
vulnerability and pureness and she doesn‟t deserve to be subject      creepy music informs the audience the film is of the horror
of such cruelty                                                       genre.
•There is a dark shadowy background in the scene at the house         •Match on action is used to show cause and effect- the man
which will create tension because anything could be lurking about.    locks the door so the women screams. This is also a reaction
This is similar to the teaser trailer for Paranormal Activity 2.      shot.
•There is a careful combination of props such as helicopters,         •Time has been compressed when there is very quick shots of
police in uniform, lots of blue and red lights, and the sound of      the man locking the door, holding the match then starting the
sirens to create realism.                                             fire. This is to show he has no remorse which creates suspense
•Using a pitch folk as a murder weapon makes the murderer seem        as it gives of the impression he is capable of anything
very sadistic and brutal which creates tension as the audience can    •There is a sound bridge included where the sound of tensional
see he is very dangerous and capable of anything                      music is used almost throughout the teaser trailer to connect it
•The opening shot is set in a hospital which is compelling            all
because it shocks the audience as this is a very unexpected           •SLOW MOTION OF FOOT
location for just crimes to be committed
Evaluation Continued
I believe the teaser trailer for The Crazies is successful at scaring the audience and
    making them want to see more. The company has achieved this is many ways.
    Firstly, they are careful not to give much away by only showing bits of the action and
    not what happens next. For example, when the house is burning does the women
    survive? Did the man open fire when he was marching forwards with the gun? What
    is the man screaming at behind the bars?
The editor/ music composer is forever creating tension by constantly changing the pace
    of the music; at the beginning it is moderately slow, at 21 seconds it dramatically
    speeds up then at 31 seconds it slows right down again. This is a clever technique
    because the audience doesn‟t know what to expect next so they are constantly at the
    edge of their seats. They don‟t have chance to relax either because anything could
    be around the corner.
Tension and mystery is also created using mise en scene. There is use of some
    inhuman eyes at the end, this combined with the close up then extreme close up shot
    scares the audience as they don‟t know what this creature is but it looks powerful
    and dangerous. This is similar to the shot of motionless hands dangling outside the
    truck. Viewers will want to know if they are dead or alive and who is behind this
    revolution.
I feel the teaser trailer is effective and persuasive through use of scary music, low key
    lighting, inhuman entities, alarming text and an intriguing plot.
Comparison of the Two Teaser Trailers
The teaser trailers for Paranormal Activity 2 and The Crazies vary
  slightly. I think a key difference is the length of each.
  Paranormal Activity 2 is 58 seconds whereas The Crazies is
  only 36 seconds however they still follow the convention that
  teaser trailers should fall between 30-60 seconds. I think this is
  perhaps because The Crazies have lots of quick cuts whereas
  Paranormal Activity consist of an extensive amount of long
  takes. I feel The Crazies contains a lot more action and unlike
  Paranormal Activity, includes dialogue. This causes the
  audience to have a better understanding of the plot whereas
  Paranormal Activity‟s storyline is a lot more concealed- all that
  is given away is that the film is about some kind of destructive
  ghost. I think the main themes of Paranormal Activity includes
  supernatural happenings and disappearance whereas The
  Crazies is more about a revolution, an illness/disease that is
  engulfing the population, violence and destruction.
How has Watching the Teaser Trailers Influenced
       my Ideas for my own Production
By watching and analysing the two teaser trailers, I have come up with some ideas for
   my own production. In both teaser trailers, especially Paranormal Activity 2, there is
   extensive use of low-key lighting. I want to use this in my production as I feel it
   makes it more tensional and scary. It also is a convention of the horror genre- to
   have lots of black and darkness in the film. There is a wobbly cam when the body
   gets thrown at the camera at the beginning of Paranormal Activity 2. This creates a
   sense of panic and that the character is not in control. I wish to use this for a shot
   when my character is about to unlock the mystery door so she looks unstable and
   shaky- an indicator she is scared and not sure of what she is doing. At the end of
   The Crazies the editor has used slow motion to speed down time of the character
   moving forwards. This has been used to emphasise a dramatic moment- when the
   officer is about to approach the armed man. I want to use this when the girl is walking
   towards the door to show what she is about to do will have great consequences and
   also to delay the time it takes for her to open the door, and therefore keeps the
   audience gripped and excited. Finally, in Paranormal Activity 2 there is a shot where
   the ghost-like figure is standing in the doorway, all in black however her face is
   hidden. I would like to imitate this as it connotes that the character is evil and creates
   mystery and suspense.
How Paranormal Activity was Marketed

Paranormal Activity (2009)
Genre: Supernatural horror
Directed, written and edited by Oren Peli.
Producers: Steven Schneider and Jason
  Blum
Starring: Kate Featherstone, Micah Sloat
Website
The creators of Paranormal Activity came up with an
  ingenious idea. They created a “Demand” button
  allowing fans across the country to literally demand for
  the film to be shown in their city. This determined which
  markets Paramount would choose for a series of
  midnight screenings. This was so unique as it put the
  power of movie distribution in the fans‟ hands. The
  “Demand” ticker exceeded 860,000 by mid-afternoon on
  the first Friday after its release.
There is also a website for the film. It is eye catching and
  spooky looking due to the black and red background.
  You can find out more about the film, where and when
  it‟s showing and watch trailers etc.
Social Networking Sites
A sponsored Twitter account “@TweetYourScream”
  currently has 18,337 followers and their Facebook page
  has over 47,000 fans. Fans from the Facebook page
  have been uploading their video reactions to the film and
  writing comments about their opinion of the movie. I think
  it is very effective to use social networking sites to
  market a film as fans can find out who‟s interested from
  a geographic perspective and can all share a sense of
  excitement, a buzz towards the release of the specific
  film.
Magazine Interviews
The two actors of the film, Katie Featherston and Micah
  Sloat have participated in several media interviews. One
  includes an interview for the magazine “She Knows.”
  This is a good form of marketing as the audience can
  find out more about the film such as how it was created,
  what the actors are like and how the experience was for
  them, for example playing a role of a villain. During the
  interview the stars quote “it‟s the best thing you could
  ever ask for”, “it scared me when I watched it” and “it‟s
  wild how people can‟t control how they‟re shaking.”
  These quotes really grip the attention of the reader and
  make them think that the film must be terrifying, luring
  them in to watch it.
This is an effective eye
catching film poster that
                                  Posters   Draws you to
                                            the statement
through use of a tensional                  that it is the best
image, iconic horror text                   horror you could
                                            see, therefore
colours and a shocking tagline,
                                            entices you to
wonderfully persuades the                   watch the film to
audience to go and watch the                see for yourself.
film.
   Large, colourless
   image fills most of the
   page. Audience can
   see the couple are
                                             The title of the
   clearly disturbed by
                                             film is in a red,
   something that is
                                             shadowy spooky
   non-apparent in the
                                             looking font. Red
   picture. This creates
                                             typically
   a sense of mystery
                                             connotes blood,
   and wonderfully
                                             danger, and
   builds tension.
                                             warning signs.
                                             This compliments
                                             the black
  The tagline “What                          background, as
  Happens when you go                        black is a cold
  Sleep?” Has been                           colour that
  used effectively as it                     represents evil .
  will play on peoples                       The red and
  mind and encourage                         black effect
  them to use their                          signifies the
  imagination of what
                                             genre of horror.
  could happen, and
  therefore what could be
  expected in the film.
Codes and Conventions of a Film Poster
Film posters are constructed sometimes weeks, sometimes months before the
   film it features is released. They are primarily displayed inside and outside of
   movie theatres or elsewhere such as on the streets, in schools/ colleges,
   shops, etc. They are also included on the films website, leaflets, magazines
   advertisements, DVD packaging, etc. The purpose of a film publicity poster
   is to promote an upcoming film. It does this by using persuasive features
   such as powerful adjectives, dramatic strap lines, including USP, having
   enticing photographs, large bold title etc. Other features and conventions of
   a film poster is to include:
• A billing block
• Production Logo
• Certificate (to determine suitability)
• Name of actors, actresses, directors, producers, etc
• Release date (this aims to generate excitement as the audience will be
   waiting for the film to be released)
Print Media Terminology
Masthead: a list, usually found on the editorial page of a periodical, listing the
publication‟s name, editorial board, owners name etc.
Strapline: a strapline is a slogan used in advertising, featured on the front page
of a magazine. It is a short, effective, memorable phrase used to identify brands
(e.g. Tesco‟s “Every little helps”)
Cover lines: cover lines are located on the front page of the magazine. They are
spaced around the outside of the page and tells the reader what articles are
featured inside.
Screamers: a screamer is a large distinctive headline which has been written
with the goal of drawing attention to the specific article. They command attention,
persisting the reader turns to the article in question at once.
Billing block: the words found at the bottom of a media text such as a film
poster. Included is the production company, writers, editors, actors, producers as
well as the company logo.
Tagline: a tagline is usually a few words/ sentence long found on film posters or
the front cover of a DVD. It sums up the tone and principle of a film so the
audience has a bit of an idea of what to expect. For example the tagline to Shaun
of the Dead is “A romantic comedy. With zombies” so the audience can expect a
funny film that‟s out of the ordinary.
Se7en




My first film poster analysis is on “Seven” a 1995 American thriller film directed
by David Flincher.
Deep reds, rustic golds and fearsome
oranges and yellows are the primary
colours in the poster. I feel the
colours symbolize a fire. This could
connote the film is full of struggles,
danger and judging by the characters
eyes, strong in emotion. The title and
actors name are in white to make it
stand out from the dark background.      I think there is a considerable amount of
                                         effective persuasive techniques used to
                                         persuade people to see the film. The
                                         famous actors are used as the USP- Brad
                                         Pitt and Morgan Freeman. People can
                                         identify these famous actors and want to
                                         see more of their films. Also, the seven
                                         deadly sins listed in the middle of the
                                         poster is another persuasive technique.
                                         People will want to watch the movie to see
                                         how the film relates to the sins. Focusing
                                         on the deadly sins makes the film very
                                         original, unique and stands out form the
                                         average thriller/ horror film.
There are several symbols in the poster as well as conventions of horror. For example
there are patches of black which resembles shadows creating an air of mystery and fear.
There is also red lines crossing out the sins and red connotes blood and danger- this
could reflect the actions of the film. On the right near the bottom there is what appears to
be scratch marks on a wall. This, along with the fiery background, connotes a struggle
and someone trying to escape, making it apparent the 0genre is of horror/ thriller. Mise
en scene is used effectively as an icon of genre. For example the actors are wearing
hats, shirts, tie, and Brad Pitt has a moustache. This is a typical uniform of what a
detective would wear so the audience will think what are they investigating? What will
they discover? What problems will they face? Furthermore, like a lot film posters, the
actors take up most of the page and is the first thing to catch the audience‟s eye. Brad
Pitt and Morgan Freeman are stars in the film which will automatically determine the
audience because the genre of the film will be apparent as these actors have starred in
lots of thrillers/horrors previously. The text producer has used a close up of the pair so
their emotions capture the audience superbly. Brad Pitt looks angry and alert (he would
need to be as a detective) whilst Morgan Freeman looks scared and vulnerable. These
strong emotions again convey the genre of horror/thriller as the audience can recognize
there is a threat to the actors and they are in severe danger.
Next, I will analyze the tagline; “Seven deadly sins.
Seven ways to die.” This is an effective tagline that
gives out the message that there will be death and
violence in the film and, with the repetition of the
number seven, seven victims. The victims will have
some connection with the sins which grips the audience
as they will have to watch the film to find what that link
is. The tagline is spilt into two simple sentences. Both
provide five syllables to make it flow and harsh
consonant sounds on the word “seven” to make it stand
out.



                                             Attention is gained through a variety of powerful
                                             techniques. I think the main one is having two famous
                                             actors as the USP (Brad Pitt is also attractive and
                                             therefore could bring in viewers who don‟t normally tend
                                             to opt for horror films.) The fiery palette of colour is very
                                             eye catching and could resemble the actors being
                                             caught up in the heat of the unfolding events throughout
                                             the film. Attention is also achieved with the seven sins
                                             listed down the middle in-between the men‟s faces. This
                                             signifies why the detectives most probably is
                                             investigating- seven deaths in connection to the sins.
                                             The list also causes the actors to be separated- this
                                             could mean the actors are against each other and
                                             conflict may arise.
Critical Evaluation
I feel the poster is very effective. It immediately snatches the audience‟s attention
through the clever combination of famous actors as the USP, a striking
background and a dramatic, captivating tagline. I think the text receiver‟s initial
thoughts will be that the film looks scary and exciting, full of twists and turns, an
enticing storyline and be thrilled that two famous actors star in the film.

I believe the film poster to “Seven” does communicate effectively with the
audience. I predict the intended audience is lovers of horror and dramatic films.
Teenagers/adults, mainly men as stereotypically they are the ones who prefer
action and thrillers films. The poster communicates well with the reader because
it represents the genre of thriller/horror superbly through the use of dark fiery
colours, signs of hostage (scratching on wall) and the violence implicating tagline.
However, to make this poster more persuasive the text producer could perhaps
have quoted expert witnesses so the reader can see evidence the film is good.
Shutter Island




My second movie poster I‟ve chosen to analysis is “Shutter Island”, a 2010 psychological
thriller directed by Martin Scorsese.
There is a mix of different colours to attract
attention and emphasis the thriller genre of the
film. For example the background consists of dark
colours and black seems to dominant which
connotes evil and mystery. The title stands out in a
large, red, sharp font, a typical horror colour that
symbolises blood and danger. Around the island
there is a spooky white glow highlighting it. I think
this makes it seem ghostly and mysterious-
perhaps indicating people have died on the island
but can‟t let go. The actors name “Leonardo
Dicaprio” and the tagline is in white to make it
stand out from the dark gloomy background and
perhaps show a connection, maybe he is the
person missing or is in involved with them?
                                                        Moving on, there are a considerable amount
                                                        of symbols in the poster. The actor is holding
                                                        a match (this image is actually taken from a
                                                        scene in the movie) however the audience
                                                        does not need foreknowledge to understand
                                                        he is trying to make his way through the
                                                        darkness. Also there is a lighthouse visible
                                                        on the island. Lighthouses can be seen as
                                                        lonely and remote buildings which I think is a
                                                        theme in the film as the character “Teddy” is
                                                        by himself and cut off from the real world,
                                                        however the audience would need
                                                        foreknowledge to know this.
Leonardo Dicaprio, a very famous and attractive
actor, is used as the USP as he is the main
focus in the poster. He has a quizzical,
suspicious expression on his face which creates
tension as the audience cannot see what is
disturbing the actor. Half of his face is hidden in
darkness building a sense of mystery and as
many people are scared of the dark, reflects on
the genre of horror. The secluded eerie island
puts the viewers on edge because it looks
dangerous and gives the impression unpleasant
events happen there. From the uneven,
crashing waves and the rain hammering down,
it is apparent there is a storm. This is again a
                                                      There are several persuasive techniques
convention of the horror/thriller genre. The
                                                      used to gain attention. The main one, the
distant island combined with high cliffs and
                                                      USP would be Leandro Dicaprio as
stormy weather conveys the message that there
                                                      people can associate him with other
is no escape and the people on it are doomed.
                                                      successful films and he is also quite
                                                      popular with the ladies. There is a
                                                      secluded dangerous looking island which
                                                      shocks the audience as they will want to
                                                      find out what happens on this abnormal
                                                      piece of land. Also the thrilling tagline and
                                                      intrigued expression the actor carries
                                                      makes the reader know something
                                                      dramatic is going to happen and the actor
                                                      will discover something intense.
Next I will analysis the tagline “someone is
missing.” This immediately hooks in the
reader because they will want to know who
is missing? Are they dangerous? Will they
be found? Using the word “someone”
makes it very vague and mysterious. This
creates tension as it could be anyone and
the audience will have to watch the film to
find out whom, therefore this is a very
persuasive tagline.


                                      I think the intended audience for this text is
                                      teenagers/ adults who enjoy thriller/horror
                                      movies. This is based on the certificate (it is a
                                      fifteen so not suitable to anyone under this age)
                                      and the conventions of horror seen in the film.
                                      This includes bold red text, a dark background
                                      and a match (connotes fire and danger)
                                       Given that all movie posters have the same
                                      purpose - to get audiences to go see a movie -
                                      what persuasive techniques are used by the
                                      poster?
Critical Evaluation
To conclude, I think the poster is very effective from use of
careful colour, image and layout. It shares similarities with
the “Seven” poster such as all the actors are looking
suspicious and curious to put the audience on edge. They
also include red and black colours to emphasis the genre of
horror. The poster for Shutter Island communicates well
with the audience as it creates a theme of disappearance
and becoming trapped, beckoning the audience to watch
the film.
Code and Conventions of a Film Magazine
                Front Cover
The purpose of a film magazine front cover is to entertain, persuade and inform.
  They promote and provide information to readers about up and coming films.
Conventions of a film magazine front cover includes:
• A large striking masthead at the top centre of the page
• Dominating images usually of the main characters in the featured films
• Cover lines around the edges of the page indicating the kind of information
  inside the magazine
• Colour theme
• Price, date and sometimes the issue number
• Sometimes a screamer
• Name of famous actors, actresses and directors are sometimes used as the
  USP
They provide information such as a description of films to be released soon,
  famous actors/ actresses and directors involved in the featured film,
  competitions to get involved in, free posters etc. Empire is Britain‟s biggest
  selling magazine followed by Total Film. The kind of films they tend to
  feature are horrors, mystery, crime, drama, action and fantasy whereas
  comedies, children's films and romantic comedies are less commonly used.
The date and price is in a very                             The screamer is effective
small text so not to steal
attention. It is like this so it is the
last thing noticed, after all the
                                          Empire Analysis   because using the word
                                                            “amazing” makes the
                                                            magazine sound remarkable
exciting pictures and cover lines,                          and the reader is in for a
so the audience wouldn‟t mind                               treat. Combining the words
paying £3.99.                                               “new” and “revealed” in the
                                                            same sentence is very
By using consonance makes the                               persuasive because readers
text flow better and the reader is                          will feel amazed they can be
more likely to remember the                                 the first to know the cast.
words. “Extraordinary” is a very
powerful adjective persuading the
reader to buy the magazine as the
                                                                   A red background
content must be very good
                                                                   connotes power and
The text is in white and yellow.                                   perhaps signifying the
White has been used for the                                        film is dangerous,
masthead, the main cover line and                                  therefore thrills the
other cover lines. it has been used                                audience
to stand out from the dark red
background. Yellow is a cheerful
                                                              Barcode needed for sale of
sunny colour so perhaps has been
                                                              the magazine, makes it
used to calm the readers.
                                                              look more professional
    This encourages readers to
    buy more of their magazines,
    to feel more of a loyal fan                                    Using the words “ the
Short snappy phrases makes it                                      only magazine”
easier for the reader to take in                                   makes this issue of
information                                                        Empire sounds
The characters are all in costume                                  unique and there is
which attracts the audience because                                nothing else similar
it shows the feature is about the film                             out there. Also by
rather than the actor itself. Having                               saying it is on set
the actor positioned in front of the                               appeals to fans of the
masthead gives him prominence                                      film because it shows
over everything (maybe to show how                                 they will be up close
big and successful the film is) and                                and personal with the
indicating the magazine is so well                                 actors so they will be
known the title doesn‟t need to be
                                                                   the first for
fully on display.
                                                                   information.
The masthead is in a bold white                                   The date and issue number is
font. This has been used so it
stands out from they greyish
background. The first work “total”
                                          Total Film Analysis     present so the reader can
                                                                  ensure they are up to date.
                                                                  Like in the Empire edition, it is
is in a transparent font enclosed in                              in a small font so the price is
the letter “f.” I think this is to show                           the last thing you notice.
the readers the magazine is very
                                                                  The main image is a close up
specific to film
                                                                  of an actor from Star Trek. He
This cover line attracts                                          has a cunning mischievous
the audience because it                                           expression on his face as
appears entertaining                                              though he is hiding
and thorough by going                                             something, this is perhaps
through the whole                                                 persuasive as the readers will
alphabet. It also sounds                                          feel intrigued to know what
jokey and comical by                                              this is.
saying “f**k the                                                    The grey background
recession”, a topic that                                            connotes uncertainty and
would otherwise be                                                  vagueness, therefore
quite serious and                                                   creating suspense. The
miserable.                                                          striking reds connotes
                                                                    power and danger,
By using the word “exclusive”                                       signifying the film is of the
makes the reader feel they‟re find                                  thriller/mystery genre.
out something special and
valuable                                                         This cover lines attracts males
                                                                 because Gwyneth is an
                                                                 attractive actress so men
This is a clever technique                                       would want to find out more
used to hook the reader                                          about her
and make them want to
                                                                This screamer is placed at the
purchase more of the
                                                                bottom centre and is in a large,
magazines so they feel like
                                                                white, eye catching font to
a true fan
                                                                attract attention. It is positioned
                                                                in front of the image to show
The main image has been edited                                  both items are related. Using
so that it is in black and white. This                          the superlatives “boldest” and
is effective as it really captures the                          “coolest” makes the film sound
typography and the powerful reds                                really good and readers must
used.                                                           find out more
Critical Evaluation
I will now evaluate and compare both magazine front covers in terms of the audience, layout,
colours, persuasive features, themes etc.
Audience
I feel that Empires audience isn‟t really that specific as it attracts both genders with a mix of
different colours as well as including good looking female and male actors/res. However I feel Total
Films audience is targeted more at young men with the use of taboo “f**k” and having the love life
of an attractive actress, Gwyenth Paltrow, as one of their featured articles.
Colours
Both magazines makes extensive use of whites and reds. Red connotes love, horror, and danger
whereas white signifies purity. Total Films main colour is grey, they have edited the image so it is
black and white which creates a sense of ambiguity and suspense. Empire however, uses a mix of
yellows and whites for their cover lines so it stands out from the red background.
Layout
Both Empire and Total Film demonstrates conventions of a magazine front cover by having the
masthead in a large striking font at the top of the page, the main image in the middle, cover lines
around the edges and the date, issue number and price in a small font at the top of the page.
However there are some differences between the two. For example, in Empire the actors are
positioned in front of the masthead to show they dominant the cover and that the magazine is so
widely recognised that the reader will know the title regardless of the fact that some letters are
hidden. This contrasts to the masthead in Total Film which is ordered in front of the actor. I think this
is effective as it combines well with the actors expression- crafty and mischievous so its as though
the masthead is hiding him and he is in the background. My opinion is that the layout of Empire is
more exciting as there is a lot going on in the page and it looks more appealing because of the
mixture of different colours.
Persuasive Features
   There are various persuasive features used in both covers. They both
     encourage the text receiver to purchase more of their issues by
     highlighting the other covers you can collect, Total Film uses the word
     “amazing” to describe the covers which will encourage sales.
Both magazines uses the main stars as the U.S.P. The actors/ess are
     quite attractive so to boost sales and attract the opposite sex. Empire
     adopts a lot of powerful adjectives such as “amazing”, “extraordinary”
     and “exclusive” similar to Total Films choice of words “coolest”
     “boldest” and “exclusive” as well. These adjectives gives off the
     impression that the readers are getting value for money and they
     won‟t be disappointed. Total Film includes a screamer “the boldest
     and coolest film of 2009” which gives it a high competitive position
     with use of the superlatives “boldest” and “coolest” as people who
     haven‟t watched the film before will know that this really stands out
     and better than the others. Empire quotes their product is “the only
     magazine on set” which entices the audience as they will be getting
     up close and personal with the stars therefore delivering hot, fresh
     and new information and gossip. This is similar to Total Films “world
     exclusive” which exaggerates the context of the information and
     makes the reader feel as though they are getting valuable and special
     information therefore the magazine is good value for money.
Themes
I feel the theme for Empires cover is fantasy which is reinforced by the
     costume and make up of the actors. Total Films cover has a theme of
     mystery and secrets which is shown by the black and white colour
     scale, the actors expression and how he appears to be concealed
     behind the masthead.
BBFC
The BBFC (British Board of Film
 Classification) is “a non-governmental
 organisation, funded by the film industry
 and responsible for the national
 classification of films within the United
 Kingdom.” (wiki)
The Different Certificates
  U stands for universal, it            Suitable only for
  is suitable for all.                  fifteen years or
                                        over

  Parental guidance


                                        Suitable for
 Only suitable for people over          adults only
 twelve.
 The „12A‟ category exists only for
 cinema films. No one younger           Films may only be
 than 12 may see a „12A‟ film in a      shown to adults in
 cinema unless accompanied by           specially
 an adult, and films classified „12A‟   licensed cinemas,
 are not recommended for a child        such as sex
 below 12. (BBFC.co.uk)                 shops.
More on BBFC
Main issues that determine what certificate a film falls
 into include drugs, horror, discrimination, imitable
 behavior, language, nudity, sex, themes and
 violence.

Sometimes the BBFC can intervene. For example if
  they have concerns that the material can cause
  “moral harm”, context is clearly unacceptable for
  public opinion, is in conflict with the law etc. They
  can do things such as cut scenes out of the film,
  change the certificate (like in Pineapple Express)
  make film producers put warning caption on a film or
  in extreme cases, cut films out completely. Last year
  the BBFC cut five films.
My Chosen Certificate and the Restrictions
I want my film to be rated as a “15” certificate. I have thought about the kind of
   issues I am going to cover and have research the restrictions on each:
Horror:
I am allowed to display strong threat and menace however it cannot be sadistic
   or sexualised.
Imitable behaviour:
I am permitted to show dangerous behaviour such as self-harm or suicide
   however I am not aloud to dwell on detail which could be mimicked. I‟m
   thinking about using a knife in my teaser trailer however I can not glamorise
   easily accessible weapons.
Language
There will be some use of swearing in my film. The regulations of this states
   “there may be frequent use of strong language (for example, „fuck‟).
   The strongest terms (for example, „cunt‟) may be acceptable if justified by
   the context. Aggressive or repeated use of the strongest language is unlikely
   to be acceptable. (BBFC website)
Violence
I am planning on using a small amount of violence. I can not emphasis the
   infliction of pain or injury and it cannot be too gory. Also strong sadistic or
   sexualised violence is not acceptable.
Production Logo




 This is my production logo which I decided to
     create to follow conventions of media
productions, to make it look more professional
and create a connection between all my media
                      texts.
Any ethnicity or      Target Audience
    religious
    background                                                         Male or female
    (however they will                                                 (mainly men as horror
    need to speak                                                      films are typically
    English to                                                         enjoyed most by the
    understand the                                                     male gender )
    teaser trailer)

                                                                       Anyone over 15
Wealth or disability is                                                (due to certificate)
not an issue                                                           but mainly young
                                                                       adults between 15
                                                                       and 30

Dislikes:                                                             Personality:
•School/college/work                                                  •Sociable
•Being told what to do                                                •Stressed a lot
•Early mornings                                                       •Miserable at times
                                                                      •Happy
                   Hobbies/interests include:
                   Males- money, cars, technology (phones. Game consoles etc),
                   football, drinking, partying
                   Females- shopping, partying, getting pampered, socialising,
                   celebrities, drinking, money, fashion
Primary Research
I handed out questionnaires to eighteen people around
   my college, all of whom that would fall into my
   intended target audience of 15 to 30 year olds. I tried
   getting a good mix of gender, age etc for fair,
   unbiased results. My intention for this is finding out
   what kind of films do people like to watch and what
   they expect from the horror/ thriller genre. I also asked
   for their opinions for features I‟d like to use for
   example a cliff hanger ending.
I will analyse and evaluate their answers to get an
   insight into what my target audience like so therefore
   how I could adapt my teaser trailer to fit the criteria.
My Questionnaire
What gender are you?
There were 10 females and 8 males

 I asked people between 15-30 as
 this is my target audience. The
 majority of people were between
 15-17 year olds.




                                   The top two most popular genres were
                                   horror with 6 votes, followed closely by
                                   comedy which had 5 votes. It is good
                                   that most people liked horror as this,
                                   combined with thriller, is the genre I will
                                   be focusing on which shows that the
                                   majority of people I asked will be
                                   interested in my production and
                                   therefore give honest answers in the
                                   questionnaire.
If you selected horror or thriller, please state what
    would you expect from these types of films.

          Blood
                     Knives           Darkness

   Drumming/
    heartbeats                 Cliff-hangers

                     Silence
                                         Mirrors
  Scary/
   creepy
   music                           Dolls/ masks
         Red & black colours
1/3 of people asked said it
                     was the storylines that
                     enticed them into watching
                     films however no one
                     selected location.




What are your views on a cliff-hanger
ending?
•Effective
•Leaves you wanting more
•Open to interpretation of imagination
•Grips the audience
•Annoying as you don‟t know what happens next
•Very dramatic
•Intriguing and enticing
Coursework notes 3
Quantity




                                    Graveyard
                       Big House




                                                 Old town/




                                                                Remote
                                                                 Island
                                                  village
Most people thought that a big house would be the scariest setting. I agree with
them however I won‟t be able to get access to a this kind of location and also
my storyline is about a girl on a long journey to find this door she needs to
unlock so I will need settings like forests and graveyards.
CHANGE TO A FOREST SETTING
How I will Adapt my Teaser Trailer to
           Match the Feedback
• From my results of question 4, I will ensure I use some of
  peoples ideas for that kind of genre film. I will include
             -heavy breathing or heartbeats in the background
            - end on a cliff hanger
            - have pauses of silence
            - dolls/ scary masks
            - red text and black background
            - I want the footage to appear to be set at night
• Question 5- I will ensure I have a gripping and interesting
  storyline that will hook the audience in.
• Question 6- I will use a cliff hanger ending as people think it will
  be effective and intriguing.
• Question 7- 16 out of 18 people said they‟d rather be kept in
  suspense. I will do this by not revealing the characters face so
Secondary Research
Top 10 Horror/ Thriller Films
Most Watched Horror Films:                Top 10 Best-selling Thriller Films:
(www.horror-movies.ca)                    (www.filmcrave.com)
1) The Crazies                            1) The Silence of the Lambs
2) The Human Centipede                    2) Se7en
                                          3) Rear Window
3) Halloween                              4) Vertigo
4) A Nightmare on Elm Street              5) Taxi Driver
5) Piranha                                6) Jaws
6) Shutter Island                         7) North by Northwest
7) Dawn of the Dead                       8) The Shining
                                          9) The Usual Suspects
8) Trick R Treat                          10) The Sixth Sense
9) Predators
10) The Thing

 I researched the top ten most watched and best selling horror and thriller films
to see what fans of this genre are into. I selected two films from the list “Shutter
   Island” and “Se7en.” I will now analyse their film posters to identify why they
             have been so successful so I can adapt this in my work.
This graph shows the top three most popular genres are dramas, action-adventures
and comedies. Seeing as my chosen genre is not in the top 5 I will have to make sure I
 have a large target audience and my film is split with a sub genre of thriller so it is not
                            so focused on the one genre.
Planning
Storyline
My character in the film is called Eliza and she is nineteen
years old. When she was fifteen her parents were killed and
her older sister abducted. She sets out on a dangerous
journey to uncover what happened that night and has sworn
to seek revenge...
 During her adventure she meets some extraordinary
characters that guide her in her quest. They inform her about
her parents murderers and what she must do to find them. A
mystery stranger eventually passes her a weird looking key
and promises that what it unlocks will give her all the
answers and change her live forever. However he warns her
it will be a very dangerous journey and the consequences of
unlocking this door could be fatal…
Storyboard
Canted angle*
Coursework notes 3
Description of Shot Lists
I intend to use a varied amount of camera angles and shots to make my
production more interesting and gripping. I plan to start with:
• A close up and pan of the girls shoes as she walks closer to her destination. I
    feel this will be effective for the first piece of action viewers see as they will be
    submerged in suspense because they can‟t see the characters face- it could
    be anyone. This will also be in slow motion for dramatic effect.
• I want to use a track of the doll moving slowly towards the camera. I think
    this will shock the audience as the doll is moving by itself giving the
    impression it is powerful and dangerous. I think it also reinforces the genre of
    the film as there is often creepy dolls in horror/ thriller films.
• I wish to use a close up of the girl holding the key to really emphasis that this
    is a very significant shot as this key will open the door to all the girls answers
• A long shot of the girl walking towards the door. This is so the audience has
    understanding of her surroundings and they know she is all alone but still
    determined.
• Canted angle of a car burning. This suggests imbalance and instability to
    represent that the character is not in control. It also demonstrates my
    creativity.
• Finally I want to use wobbly cam when she is about to open the door. This will
    crate a sense of panic and chaos and show she is frightened as her hand is
    shaking.
Drafts of my Print Media
Stages of Creating my Film Magazine Cover




    I used Microsoft            I then edited the           Next, I put in all my text including the
Publisher to create my       image by increasing       masthead and cover lines. I used repetition
  print based media,                                     “Win! Win! Win!” Powerful adjectives such
                              the brightness and         as “exhilarating” and “shocking” (similar to
 First of all, I enlarged   contrast to give it that     Empire‟s use of the words “extraordinary”
my chosen image so it          ghostly effect and       and “amazing”) and rhetorical questions as
    would act as the             also so the text      these are all persuasive techniques to hook
  background for the                                      the reader in. I capitalised certain text to
                            would be more clear.            attract attention and I‟ve also kept the
cover and be the main                                   synergy going between my products as my
          focus.                                       title of the film is in the same “papyrus” font.
I printed out my last draft and showed some of my
   My next step was adding        I then used Google to collect a       friends (who fell into my target market) to ask for their
  colour to the text to make it   picture of a barcode to use for         feedback. The majority of them said to decrease the
                                                                       brightness of my photo as detail is missing from the girl
    look more interesting. I      my cover to make it look more        such as you can‟t really make out her arms which need
 followed conventions of real       realistic. I also created a box     to be addressed as they convey her body language. I
 media products by having a            round my screamer to                  took their comments on board and adjusted the
                                                                              brightness but still tried to create that ghostly,
colour scheme of just red and     separate it from the page, thus      mysterious effect essential for representing my genre. I
blue. I chose these colours as        attracting the audiences        also changed the colour of the box around my screamer
they stand out nicely from the     attention more effectively and             to black and grey as it looked more scary and
                                                                           complimented the text better as red and black are
 visual and compliment each         making them want to turn to       typically used to convey the horror genre. I also included
other well. Similar to my case         the page immediately.            the tagline “escape into the pages” because it sounds
 studies, I also included a “4                                           relaxing as the reader can just escape all the worries
                                                                      and stress of the real world and read my magazine. Also
   covers to collect” feature.                                         using the word “escape” represents the film category as
                                                                                    it is about fantasy and non fiction.
Location
As my story centres on a door being unlocked, I need to find a creepy looking,
   remote door. I think the easiest place I could get access and permission to
   is the graveyard at St. Mary‟s church. I have noticed a black old fashioned
   door around the perimeter of the church that matches my vision quite
   accurately of what I wanted it to look like. As well as this, it has an eerie
   surrounding consisting of graveyards, a long stony path and tall lonesome
   trees. A graveyard is a typical setting for a horror film and I think it will help
   build up an atmosphere of fear and panic.
Characters & Casting
I only require one character for my teaser trailer. I need a young
   woman (between 16-25) that is prepared to be dressed all in
   black and walk along the path whilst I take different shots of her
   holding a key and approaching the mystery door. My friend
   Jules fits this description and is prepared to take on the role.
Props
I will use various props to make my teaser trailer look more realistic
   and scary. I plan to use:
• An old remote door as the film centres on this being unlocked and
   finding out what‟s behind it
• My mum owns an Indian hand crafted doll that looks very
   unsettling. It has scary black eyes and a vivid dress. I think it will
   create tension and make it look more like a horror/thriller film.
• A key- I will try to find an old and eerie looking key. This will make
   it appear like the door it unlocks is also old and creepy and
   therefore creates more tension.
• A clock- as the film is about a rush against time to open this door
   and find out what‟s behind it, I would like to get a shot of a clock
   ticking.
• A toy car- I‟m going to attempt to set a toy car on fire and make it
   look like a genuine one to create chaos and show the film is about
   destruction
Costume Design
• Ripped black clothing and big boots- I
  want my character to be dressed all in
  black so she looks evil and mysterious. I
  have some ripped tights I could use and
  some big gothic looking boots.
Risk Assessment
   Possible Hazard/ Problem       Level of Risk                Control Measures               Level of
                                    Without                                                  Risk WITH
                                  CONTROLS                                                  CONTROLS
Building and occupied                MED          Make sure the ground is clear of any        LOW
premises- objects on floor that                   hazardous objects and bags and
the cast and I could trip over                    equipment are put to the side where
(e.g. stones and bags)
                                                  everyone is aware of
Audience, members of the             LOW          Ensure I ask the vicar for permission        N/A
public- vicar or residents                        beforehand
are annoyed we are filming
around their church
Night working- need to film       MED/LOW         Film during the day then edit my           CLEAR
in the dark to make it look                       production by changing the light to low
more effective and of the                         key so it appears to be happening at
horror/thriller genre, this                       night.
could put the cast and I in
danger as our vision will be
weakened
Dangerous substances-                MED          Make sure I set light to the car in a       LOW
will be setting light to a toy                    secluded area, away from the public and
car                                               other objects/buildings. Make sure I am
                                                  not wearing or possessing anything
                                                  flammable.
Photos for Print Media

I took several photos of my actress. We went to Wendover
Woods as it looks creepy, typical of the horror genre and also
look more like she‟s on a journey. We also revisited the door
at St Marys Church as it would have looked more genuine to
have a shot with the actual door we used in the teaser trailer
Coursework notes 3
I really like this photo because the
main focus is the door in the
centre of the image. It stands out
because of its dark colour around
the white ghostly looking walls. It
also has lots of shadows which
adds to the suspense and
mystery. The next thing your eyes
are drawn to is my main character
sitting on the floor. From her body
language and facial expressions
she looks distressed and troubled.
There appears to be a link
between the door and the girl. The
door seems powerful and
dominants the picture whereas
the girl looks troubled by what is
behind it. I will use the photo
because it grips the audience by
playing on their mind as they are
intrigued to know why is the girl so
distressed? What is behind the
door that is causing so much
panic and anxiety?
I have edited this image so it is in
black and white. I think this is
more effective because it adds to
the sense of mystery and is
typically used in the horror/
thriller genre. I have used a slight
high angle to connote weakness
and vulnerability however the girl
is still looking directly in the lens
to show she isn‟t afraid therefore
boasts a brave and courageous
personality. I have included an
image of the key. I have
positioned it so it is in front of the
character and is enlarged. This
shows it dominants the film and
has control over the character. I
also recoloured the key so it is in
red. This is to steal the
audiences attention as it will
stand out from the dull
background and red is classically
used in the horror genre as it
connotes blood and danger.
Link to my Teaser Trailer




http://www.youtube.com/watch?v=oJtGt1RjTNg
Final Draft of my Ancillary Tasks
Link to Photo Bucket


http://s1132.photobucket.com/albums/
         m574/hannahbrown9/
Camera Techniques
                                              There is a canted
                                              angle of the clock. I
                                              think it makes it look
                                              more dramatic as the
                                              person looking at it is
                                              portrayed as
                                              disorientated and at
                                              unease. The clock is
                                              there to symbolise
                                              that time is against
I have included close ups of the characters   Eliza.
feet and hand. This is to keep the audience
in suspense as they cannot see the persons
face so they have to use their imagination
wait until the film is released until the
characters identity is revealed.

                         I have used a two shot so the
                         audience can see both the
                         mystery hand and the assumed
                         victim. The shot is embedded
                         in shadows to again create that
                         sense of mystery right at the
                         beginning of the trailer.
This close up is used to
shock the audience as it
looks creepy and unnatural. I
think it wonderfully                    I have incorporated a wide shot to show the kind of
symbolises my genre and is              location the girl is in. People can see a long wide path,
also suppose to indicate the            trees around her and the mysterious door she is
kind of things hidden behind            approaching. I feel this represents the sub genre of
the door- inhuman and                   thriller as this is a typical setting for such a film. Also I
shocking sightings.                     have filmed her walking away from the camera so her
                                        back is against the audience which builds on that sense
                                        of anonymity.

                                I have used a wobbly cam as the girl is getting closer
                                to the door. This shows she is scared and unstable,
                                creating a sense of panic and chaos. This unsettles
                                the audience as they know she is afraid and
                                therefore vulnerable and perhaps weak.
Mise en Scene
I have carefully thought about mise en scene and representation of colours when
dressing my character for my ancillary tasks. She has a mix of black and white
clothing. Black represents evil as she is a bit of a menacing and devious
character however inside she is a good and innocent individual, hence the white
top. She is wearing ripped tights to connote she has been on a long difficult
journey full of struggles.
For her makeup, I put dabs of brown eye shadow round her face so she looks
dirty and again, like she has been on a difficult journey. I have decided for her to
wear red lipstick as this stands out, to show she is the centre of attention in the
film. I also feel red is a powerful colour and is used frequently in the horror
genre.

                                                       I have edited the colours
       In my teaser, the girl                          by decreasing the
       is wearing black                                brightness and changing
       gloves. This makes it                           the contrast so it is in black
       more mysterious and                             and white. This gives it a
       as though she wants                             sinister and eerie effect so
       her identity to be                              it is more of the horror/
       hidden.                                         thriller genre.
Sound
I have used ominous drones and tensional
   music to unsettle the audience and make
   the genre evident. I have used mystery
   accent 3 and drone suspense 1 and 3.
Editing


    I have used the transition “fade to black” so the cuts aren‟t that abrupt and flows
                                        smoothly.




I have used the editing technique wipe so that it looks like the girl is being watched
which automatically indicates she is being spied on. But why? What connection do they
share? This attracts attention wonderfully. I tried other editing techniques such as
“picture in picture” however this gave the effect of a rear mirror and didn‟t look suitable.
Also I tried cutting it so you saw the girl walking, then the eyes, then the girl walking
again however this seemed to give the impression it was the girls eyes and not someone
else's.
I have used black at the    I have used the inertitle    I have included titles as this
   end so viewers have to       “directed by Hannah        is what my case studies use.
      wait until the film is   Brown” as this follows      It also sets the tone and
released to find out what is conventions of real media     genre as well as a vague
behind the door. This gives products and it is also more   idea of the storyline. They
   it a cliff hanger ending  interesting to have text in   keep the audience gripped as
      which I have used       front of moving images.      they want to read the end of
    because it is what my                                  the sentence. I have used
 target audience preferred                                 repetition for consistently by
    when I conducted my                                    using the word “one” before
      primary research.                                    most words.
Evaluation
1.
    In what ways does your media product use, develop or
   challenge forms and conventions of real media products?



Date, price and issue number




                               Barcode

                                                     Bold, striking masthead




                                         Strapline

           Black screens                             Covers to collect


      http://www.youtube.com/watch?v=OjE9hf4J-2A
2)
 How effective is the combination of your main
         product and ancillary texts?
It is vital that all three of my media products compliment each
other effectively to advertise my production as a whole as well
as creating successful synergy. They must all show
connections and links so they communicate the same message
to the audience. For instance, my film is of the horror genre
with a sub genre of thriller. Therefore I made sure I used
consistent fonts, colour schemes, and props throughout my
media texts to represent this and not to confuse the text
receiver. My ancillary texts are there to advertise my film, e.g.
my film magazine cover offers more information of the featured
film “The Intruder” such as promising an “exclusive interview”
with the main character. I will explain how I have established
links between my production package.
SAME
      COLOURS




I have used a consistent colour of red text in front
  of a black background to emphasis the synergy
      and make the connection apparent to the
audience as well as representing the horror genre
                    effectively.
Same Font
Links Between Props




 I have carefully selected props to give visual clues to
my films narrative. There is a connection between the
props above as the key from my film cover unlocks the
 door shown in my film magazine cover, and the close
    up of the clock in my teaser trailer shows time is
       against the character and she must hurry.
Same T




In all three of my products a sinister, mysterious
  tenor is present. I have created this effect by
  using lots of black and white colours, low key
   lighting and by adjusting the brightness and
 contrast. I chose to have this effect as it seems
      quite eerie and mysterious so therefore
        represents my sub genre of thriller.
Production Logo




 I have ensured my production logo is on my film cover
and my teaser trailer so the audience can distinguish the
brand. It also follows conventions of real media products.
Release Date




I have included the release date on both my teaser trailer
and film poster to again show a connection. I decided to
chose October 2012 for my release date as because it is a
teaser trailer, the film doesn‟t usually get released until quite
a long time after so I done it for the end of next year. I also
said it was coming out in October as this is when Halloween
falls, and my film is primarily a horror.
To conclude, I have carefully and effectively
   used links and connections between all
 three of my products so the audience have
   a rough idea of my plot without giving to
  much away, and so the genre and theme
                is recognised.
3)
What have you learned
 from your audience
     feedback?

     The first draft of my
    trailer was viewed by
    thirteen people in my
  class. To the right is the
 questionnaire I gave out
        in order to gain
 feedback and know how
 to improve. I will display
         the results in
 appropriate formats then
   analysis and evaluate
   the outcomes to how I
         can improve.
From the pie chart I can
                                                      notice that the modal answer
                                                      was horror, followed closely
                                                      by thriller. I am pleased with
                                                      these results as it means I
                                                      have portrayed my chosen
                                                      genre effectively.



Did you notice any editing mistakes?
On this question, 7 out of thirteen people spotted no editing mistakes. However of the 6
that did these were their comments:
•Long takes between shots
•Some transitions were too long
•Background noise (someone laughing)
•Needed action between last titles
•Black screens were too long
•Directors hand at one point
This graph shows that the most
                                            common rating was 6, with 4 out of 13
                                            people opting for this. However a lot of
                                            people also thought it was less scarier
                                            which is slightly disappointing, however
                                            it was only my first draft so I will try
                                            make it more frightening.




Most people decided I needed to add
music and sound effects to my teaser
trailer. I also need to shorten the black
screen time so I will do this and also
include audio and images so it doesn‟t
seem to drag on for so long and the
audience looses interest.
What audience do you think my trailer is for?




My intended audience is anyone over fifteen, but mainly young adults between
15 and 30. The nearest answer was 15-29, both genders. The furthest answer
was when two people guessed it was for 12 years plus. This show I perhaps
need to make it look scarier. However on the whole, most peoples‟ guesses fell
into the right target audience.
Do you think it follows the
conventions of a teaser
trailer?
Everyone said yes to this answer
which I‟m happy about as I don‟t
need to change anything to do with
the conventions. However I will put
my production logo in for my
second draft so it looks more
professional.
                                      Do you think my title is
                                      appropriate?
                                      Nine out of thirteen people answered yes
                                      to this question. However the people that
                                      didn‟t think so said:
                                      •Not as it isn‟t really explained
                                      •Don‟t understand it, a bit strange
                                      •Liked it but didn‟t think it was totally
                                      relevant however it did intrigue me!
                                      •Thought it was unclear
Changes I have Made to Match the Feedback
I have took the feedback on board and am aware of what I needed to do to
   improve my teaser trailer. I have:
• Made the trailer appear scarier so people have a better idea of my target
   group. I will do this by adjusting the brightness of my footage so it looks like
   it is set at night. I also included creepy sound effects such as the door being
   unlocked, and other scary shots.
• Added music to my trailer so it follows conventions of similar products and to
   grip the audience as well as to establish the genre more successfully.
• Shortened the time of the black screens at the end. I also added audio on
   top of them so it didn‟t seem to drag on, and inserted my production logo to
   make it look more expert.
• I changed the title of the film. I think the title sounds intriguing however it
   seems rather formal and the word is used too often to sound scary. People
   also found it quite unclear probably as the trailer doesn‟t give too much away
   about them film so they perhaps need a wider knowledge about “Disclosure”
   to understand. I will change the title to “The Intruder” as I think it sounds
   gripping and sinister and will make the audience contemplate who the
   intruder is and why they are intruding? What are they looking for?
Evidence of Change
I have made my trailer more chilling so it
   therefore symbolizes its genre more and
   also keep the audience gripping and
   persuade them to go watch the film.
I have included a shot of an ordainment in
   an artificial fire. The statue is suppose to
   represent the main character in the film
   whereas the fire represents danger. This
   shot is intended to signify to the
   audience that the girl is trapped in a
   blaze of flames with no chance of
   escape; she is doomed. This grips the
   audience as they know she is going to
   be in great jeopardy throughout the film.
   I have used a zoom out for this piece of
   action as I feel it creates emotional
   distance between the audience and the
   statue, adding to the fact that the girl is
   all alone.
Also to add to the fear element I have included tensional music. I used
   “mystery accent 1” over my production logo at the beginning as I feel
   the trailer needed some kind of sound and also to set the tone so the
   audience can straight away identify that it is a horror/ thriller film. After
   this, I applied “drone suspense 1” throughout to keep everything
   flowing and to unsettle the viewers, then during the close up of the
   hand I have included “drone suspense 3” as well to build on the fear
   factor. Also I used a “mystery accents 3” effect combined with the text
   “one fatal mistake” to heighten the tension and emphasis the text to
   stress how much danger she is in. As well as this, I have recorded
   myself heavy breathing as this is a key sign of fear. I have placed
   these voiceovers in parts of the trailer to unnerve the audience, so the
   black screens doesn‟t “seem to drag” and to reinforce the sub genre of
   horror as they can tell it is a scary film.
I have changed my film title to “The Intruder” as it is more clear and
   dramatic. I also changed the font colour to red as it signifies the film is
   of the horror genre and also to keep the synergy as my other media
   texts uses this colour scheme.
4)
How did you use new media technologies in the
  construction and research, planning and
             evaluation stages?



  www.youtube.com/watch?v=UCFL58IbYGY

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Coursework notes 3

  • 1. A2 Media Coursework Hannah Brown For the coursework specification I had to create a media package consisting of a teaser trailer (main task), film magazine front cover and a film poster promoting my film (ancillary tasks.)
  • 2. Codes and Conventions of a Teaser Trailer A teaser trailer is a short trailer used to advertise an upcoming movie, game or television series usually released long before the advance of the product. It’s purpose is to attract the audience to the film, creating immediate attention, and persuade them to go watch it. It differs from a “normal” trailer as it is released before, is shorter and only shows a limited amount of clips to tease the audience. They tend to be around half a minute to a minute long and they are generally used for big blockbuster films. They are released around four months/year before the actual release of the film. Conventions are: • That they are usually between 30-60 seconds long • Contain the minimum amount of footage and dialogue from the film, to tease the audience • Released long before the film is released • the pace usually is fast or starts slow and picks up Information included in a teaser trailer consists of the director, release date, genre, actors, certificate and sometimes quotes from critics.
  • 3. My Genre I decided I wanted to do a horror/ thriller film. This is because I feel they will be easier to create as I can use lots of darkness, props, and tensional music/ sound effects whereas other genres such as comedies I feel will take longer to produce as I will need to think of a unique storyline and I think it will be challenging to construct a teaser that everyone will find funny as we all have different senses of humour. I also wanted a sub genre of thriller so my production has a larger target market and I can make it more mysterious to grip the audience.
  • 4. After looking at various trailers of films I am able to distinguish between a trailer and a teaser trailer. For example, Saw 3D was a teaser trailer as there was limited dialogue, under a minute long, and you couldn‟t see a lot of the action just snappy cuts. However, Lord of the Rings was a trailer as there was a lot more action and dialogue included so the audience had a much better understanding of the plot, it was over a minute long and the release date was only two months away.
  • 5. Analysing Existing Trailers I‟ve picked two teaser trailers (with the same genre as I want to do- horror/thriller) to analyse. They include “Paranormal Activity 2”, www.youtube.com/watch?v=cMnCYy39npA and “The Crazies” http://www.youtube.com/watch?v=ezMNgUJaZb8
  • 6. Paranormal Activity 2 Starts of in black to create tension as the viewers don‟t know what to expect Adrenaline kicks in immediately as the first thing people can see is a figure come crashing towards the camera which makes the audience jump and immediately snatches their attention
  • 7. There is a long pause of the door which creates tension as the audience knows something is in the room but can‟t see where it is. The camera is static which is a typical convention of the horror genre. It also represents there is paranormal activity going on.
  • 8. Using the pronoun “you” creates synthetic personalisation and makes the trailer seem more personal and direct. Viewers would also want to know why has it been demanded? What‟s so good about it? By showing the peoples reaction to the film is a clever technique because it persuades the text receiver to watch it because other people find it really scary. It also reduces the amount of action shown so less is revealed and people have to find out for themselves.
  • 9. There are quick cuts around the house to put the audience on edge as you still can‟t see the entity. There is then diachronic sound included of tins rattling so the viewers can hear but can‟t see- this is a common psychological fear for most people. This short sentence entices the reader as it is almost a challenge and makes the audience think, prepare for what? This therefore beckons the viewers to go and watch the movie.
  • 10. In this shot the audience can see that there is a dog backing away and barking as well as the baby stood up and focused on something. This creates suspense because it is a common paranormal belief that animals and babies often notice supernatural sightings first. The shot is also a high angle to represents the baby and dogs vulnerability in the situation. This clause continues from the previous sentence “nothing can prepare you.” Sentences are often split between cuts of action so the viewers is hooked and wants to carry on watching. These words also intrigue the viewer as they want to know what does happen next.
  • 11. There is a quick cut to show a girl standing in the doorway that was previously empty. Like a lot of horror teaser trailers, you can‟t see her face to keep the viewers guessing and create suspense. I want to use this idea for my own teaser trailer. The dog and child has also mysteriously vanished to show a connection between their disappearance and the girls arrival creating lots of drama. The camera then goes static again to emphasis the horror genre and to cut away from the actual action.
  • 12. The teaser trailer ends when the screen goes black with a flashing white 2 in the middle. This leaves it on a cliff hanger to keep the viewer guessing as to what happens next thus persuading them to go and watch the film. Also black connotes evil and fear and is widely used in the horror genre. The teaser trailer closes with the website and production logo on show, a typical convention of a teaser trailer. By displaying the website also shows the reader where they can find out more about the movie. The font is white and ghostly to represent the genre and themes.
  • 13. Evaluation The producer and editor have adopted various techniques in order to really scare and surprise the audience. I will split this up into four categories: • Camera • Sound • Mise en scene • Editing
  • 14. CAMERA SOUND •Wobbly cam as the person is thrown to the floor •There is the sound of pans rattling which is at the beginning. This creates a sense panic and scary as the audience can hear the noise but chaos and to unnerve the audience can‟t see what is causing it •High angle shot of baby and dog to stress their •The dog backing away and barking sets the vulnerability and show the audience they are in audience on edge as they can tell it is clearly danger distressed and he can see something that they •A snappy close up of the girl coming towards cannot the camera is used to shock the audience •The screaming of a previous audience frightens the viewers as they can see other people found it very scary •Non-diachronic sound is used when a sound effect of crashing is included when the girl in the doorway appears. This connotes that the girl is evil and destructive. MISE EN SCENE EDITING •Low key lighting is used throughout the teaser •Including the text “nothing can prepare you” trailer to scare the audience as anything can be makes the film sound terrifying, full of twists and lurking in the shadows almost challenging the viewers. •The girl in the doorway is dressed in black •There are lots of hard cuts to make the which in film presents her as an evil character audience jump and to show different rooms in •The producer shows he/she has carefully the house which builds suspense as the thought about props by including a mirror in the audience never knows where or when the entity shot. This is often used in horror films and is will appear tensional as the audience can sometimes see •Long take of the door to build tension as the things that is not in the characters eyeline audience don‟t know where the entity is or what it is doing, this is also down to the editor
  • 15. Evaluation Continued Overall I feel the teaser trailer for Paranormal Activity 2 is very effective. I think this because it scares the audience right from the very beginning then builds on this fear by use of tensional music, black costume, static camera, a rocking chair but no one visible on it and other peoples terrified reactions. It is also quite different from other teaser trailers as it focuses more on making the audience jump and less about camera/ editing techniques. I feel the trailer is very persuasive because it doesn‟t reveal too much so the audience has to keep on guessing until they watch the film. The text “nothing can prepare you for what happens next” shocks the audience and makes them want to know what is going to happen next and find out what all the hype is about. To conclude Paranormal Activity 2 teaser trailer is very compelling and makes the audience want to see it as it looks very scary and full of twists, without giving too much away.
  • 16. The Crazies The beginning of the teaser trailer displays the production company and logo at the beginning rather than at the end as opposed to Paranormal Activity 2. The first piece of action we see is in selective focus of a girl lying down strapped to what appears to be a hospital bed. This immediately shocks the viewer as we can see the girl is vulnerable and in danger. She says out loud “is this really happening?” sounding shocked and frightened. This will create suspense because the viewer will think what‟s happening? Who has strapped her there? Will she escape?
  • 17. This sets the reader on edge as they know something big is going to happen before we die and that is probably what the film is about. It also hooks the reader and encourages them to keep on watching to find out the rest of the text. The editor uses a match-on- action to show someone has locked the door and the women is trapped inside. This is very dramatic as she cannot escape whatever danger may lay ahead. This scene is also in low key lighting which sets the audience on edge as they don‟t know what could be hiding in the shadows
  • 18. Mid shot of a man holding a flame so we can see his actions and expressions simultaneously. This will put the audience to the edge of their seats as they don‟t know what he‟s going to do with it, for example he could be looking for someone through the darkness or intending to start a fire. His expression is cold and concentrated to show that he is fully aware of what he is doing but doesn‟t seem to show any hesitation. The rapidly growing fire really captures the audiences attention because they will probably be thinking will the woman escape? What is the mans motive for committing such a crime? Will anyone survive? Fire connotes danger and death and is often featured in horror films.
  • 19. Repetition of the preposition “before” to show there is a lot of things that‟s going to happen first. Stating that “our cities are taken over” signifies there is a great danger coming and perhaps a revolution. Using the pronoun “our” creates even more tension as the producer is saying the audience will be part of this threat too. This establishing shot creates a sense of panic and chaos with the combination of helicopters, bright lights and diachronic sound of warning alarms.
  • 20. This cut away is used to show smaller bits of the action in the scene that otherwise would be hard to spot. The close up shows lifeless hands hanging outside the truck. This indicates abduction and possibly mass murder, reinforcing the idea of a revolution. This will shock and scare the audience. There is a tracking of the man walking up to the cars. He has his hands in the air to show he is the vulnerable one and the police are the powerful participant. He shouts “it‟s ok I‟m not sick” this informs the audience there is some deadly disease gripping the nation.
  • 21. Again there is repetition of the word “before” to emphasis the enormity of what is to come. “Our humanity is lost” shows something inhuman is taking over which wonderfully creates mystery and uncertainty. There is a quick cut to a pitch folk slamming down with malicious intent. This tells the reader the film will have a considerable amount of violence and gore in.
  • 22. A gigantic explosion is visible. This creates panic and show that the people are being targeted and under attack. The viewers will want to know the reasons behind such violence and who is causing it. This shot shows a wounded man behind bars trying to reach something. He looks angry and potentially dangerous. The producer has created suspense and anticipation by hiding what the character can see so the viewers has to guess. This teases the audience and persuades them to watch the film to find out.
  • 23. There are quick cuts of the film to tease the audience and make them want to watch it as it looks exciting, dramatic and action packed.
  • 24. These words makes it sound as though whatever happens in the film will change everything and cause mass destruction. This is very dramatic and really hooks in the audience. By enlarging the font for the word “here” gives the impression that the setting for the film is where all the action and terror commences, again wonderfully building tension. This eye line match is used to grab the audiences attention as the officer seems distressed and shocked by what he has seen. The camera then cuts to what he can see (a point of view shot) to show a man marching forwards armed with a gun. This sets the audience on edge as he appears very dangerous and they don‟t know if he will shoot or not.
  • 25. The title of the film is in a white bold font in front of a black background, this is similar to what Paranormal Activity 2 did. They both have black backgrounds because this is a typical colour used in horror film that signifies evil and death. As well as this, there is some mysterious blue-green dots on the right hand side. It looks like some musky kind of gas and I think this is to represent the disease going about in the film, however audience will need foreknowledge to decode this. This print screen of the video presents the films website and production logo again, like the teaser trailer for Paranormal Activity 2. In the middle is the words “coming soon” with the adverb “soon” in capitals and in a shadowy font. This is to emphasis how soon the film will be realised and therefore exciting the viewers.
  • 26. Evaluation I will analyse The Crazies teaser trailer considering the: • Sound • Camera • Mise en scene • editing
  • 27. CAMERA SOUND •There is a close up of the man locking the door to show there is •The diegetic sound of the door being locked is emphasised to no escape, she is trapped stress that there really in no way out as they know she is in •17 seconds in there is an aerial shot to show the whole city is in great danger crisis •Whenever text appears on the screen there is a quiet tensional •There is panning of the motionless hands to follow the moving piece of music that sounds like it has been constructed by a truck violin. It is very creepy and puts the audience on edge. •Tracking of the man walking towards the police (20 seconds in) •There is alarms and sirens in the background to help build an so the audience feels more of a connection and as we too are part atmosphere of panic and danger of his journey •The girl whispers “is this really happening?” By quieting her •Low angle of the man holding match to emphasis his power in voice gives the impression that she isn‟t alone...someone else is the situation out there •Close up of the split coffee on the ground to show the character •Another sound included is what appears to be the beating of a is distressed and has been taken by surprise. This creates tension drum. This starts of quite infrequent but then the more action as it unsettles the audience there is, the more constant they become. I think this is used to signify the beating of a heart-the more you watch, the faster your heart will beat, the more scared you will get •A lot of screaming to express the characters fear MISE EN SCENE EDITIING •The girl at the beginning is dressed in white to represent her •Combining unsettling text “before our humanity is lost” with vulnerability and pureness and she doesn‟t deserve to be subject creepy music informs the audience the film is of the horror of such cruelty genre. •There is a dark shadowy background in the scene at the house •Match on action is used to show cause and effect- the man which will create tension because anything could be lurking about. locks the door so the women screams. This is also a reaction This is similar to the teaser trailer for Paranormal Activity 2. shot. •There is a careful combination of props such as helicopters, •Time has been compressed when there is very quick shots of police in uniform, lots of blue and red lights, and the sound of the man locking the door, holding the match then starting the sirens to create realism. fire. This is to show he has no remorse which creates suspense •Using a pitch folk as a murder weapon makes the murderer seem as it gives of the impression he is capable of anything very sadistic and brutal which creates tension as the audience can •There is a sound bridge included where the sound of tensional see he is very dangerous and capable of anything music is used almost throughout the teaser trailer to connect it •The opening shot is set in a hospital which is compelling all because it shocks the audience as this is a very unexpected •SLOW MOTION OF FOOT location for just crimes to be committed
  • 28. Evaluation Continued I believe the teaser trailer for The Crazies is successful at scaring the audience and making them want to see more. The company has achieved this is many ways. Firstly, they are careful not to give much away by only showing bits of the action and not what happens next. For example, when the house is burning does the women survive? Did the man open fire when he was marching forwards with the gun? What is the man screaming at behind the bars? The editor/ music composer is forever creating tension by constantly changing the pace of the music; at the beginning it is moderately slow, at 21 seconds it dramatically speeds up then at 31 seconds it slows right down again. This is a clever technique because the audience doesn‟t know what to expect next so they are constantly at the edge of their seats. They don‟t have chance to relax either because anything could be around the corner. Tension and mystery is also created using mise en scene. There is use of some inhuman eyes at the end, this combined with the close up then extreme close up shot scares the audience as they don‟t know what this creature is but it looks powerful and dangerous. This is similar to the shot of motionless hands dangling outside the truck. Viewers will want to know if they are dead or alive and who is behind this revolution. I feel the teaser trailer is effective and persuasive through use of scary music, low key lighting, inhuman entities, alarming text and an intriguing plot.
  • 29. Comparison of the Two Teaser Trailers The teaser trailers for Paranormal Activity 2 and The Crazies vary slightly. I think a key difference is the length of each. Paranormal Activity 2 is 58 seconds whereas The Crazies is only 36 seconds however they still follow the convention that teaser trailers should fall between 30-60 seconds. I think this is perhaps because The Crazies have lots of quick cuts whereas Paranormal Activity consist of an extensive amount of long takes. I feel The Crazies contains a lot more action and unlike Paranormal Activity, includes dialogue. This causes the audience to have a better understanding of the plot whereas Paranormal Activity‟s storyline is a lot more concealed- all that is given away is that the film is about some kind of destructive ghost. I think the main themes of Paranormal Activity includes supernatural happenings and disappearance whereas The Crazies is more about a revolution, an illness/disease that is engulfing the population, violence and destruction.
  • 30. How has Watching the Teaser Trailers Influenced my Ideas for my own Production By watching and analysing the two teaser trailers, I have come up with some ideas for my own production. In both teaser trailers, especially Paranormal Activity 2, there is extensive use of low-key lighting. I want to use this in my production as I feel it makes it more tensional and scary. It also is a convention of the horror genre- to have lots of black and darkness in the film. There is a wobbly cam when the body gets thrown at the camera at the beginning of Paranormal Activity 2. This creates a sense of panic and that the character is not in control. I wish to use this for a shot when my character is about to unlock the mystery door so she looks unstable and shaky- an indicator she is scared and not sure of what she is doing. At the end of The Crazies the editor has used slow motion to speed down time of the character moving forwards. This has been used to emphasise a dramatic moment- when the officer is about to approach the armed man. I want to use this when the girl is walking towards the door to show what she is about to do will have great consequences and also to delay the time it takes for her to open the door, and therefore keeps the audience gripped and excited. Finally, in Paranormal Activity 2 there is a shot where the ghost-like figure is standing in the doorway, all in black however her face is hidden. I would like to imitate this as it connotes that the character is evil and creates mystery and suspense.
  • 31. How Paranormal Activity was Marketed Paranormal Activity (2009) Genre: Supernatural horror Directed, written and edited by Oren Peli. Producers: Steven Schneider and Jason Blum Starring: Kate Featherstone, Micah Sloat
  • 32. Website The creators of Paranormal Activity came up with an ingenious idea. They created a “Demand” button allowing fans across the country to literally demand for the film to be shown in their city. This determined which markets Paramount would choose for a series of midnight screenings. This was so unique as it put the power of movie distribution in the fans‟ hands. The “Demand” ticker exceeded 860,000 by mid-afternoon on the first Friday after its release. There is also a website for the film. It is eye catching and spooky looking due to the black and red background. You can find out more about the film, where and when it‟s showing and watch trailers etc.
  • 33. Social Networking Sites A sponsored Twitter account “@TweetYourScream” currently has 18,337 followers and their Facebook page has over 47,000 fans. Fans from the Facebook page have been uploading their video reactions to the film and writing comments about their opinion of the movie. I think it is very effective to use social networking sites to market a film as fans can find out who‟s interested from a geographic perspective and can all share a sense of excitement, a buzz towards the release of the specific film.
  • 34. Magazine Interviews The two actors of the film, Katie Featherston and Micah Sloat have participated in several media interviews. One includes an interview for the magazine “She Knows.” This is a good form of marketing as the audience can find out more about the film such as how it was created, what the actors are like and how the experience was for them, for example playing a role of a villain. During the interview the stars quote “it‟s the best thing you could ever ask for”, “it scared me when I watched it” and “it‟s wild how people can‟t control how they‟re shaking.” These quotes really grip the attention of the reader and make them think that the film must be terrifying, luring them in to watch it.
  • 35. This is an effective eye catching film poster that Posters Draws you to the statement through use of a tensional that it is the best image, iconic horror text horror you could see, therefore colours and a shocking tagline, entices you to wonderfully persuades the watch the film to audience to go and watch the see for yourself. film. Large, colourless image fills most of the page. Audience can see the couple are The title of the clearly disturbed by film is in a red, something that is shadowy spooky non-apparent in the looking font. Red picture. This creates typically a sense of mystery connotes blood, and wonderfully danger, and builds tension. warning signs. This compliments the black The tagline “What background, as Happens when you go black is a cold Sleep?” Has been colour that used effectively as it represents evil . will play on peoples The red and mind and encourage black effect them to use their signifies the imagination of what genre of horror. could happen, and therefore what could be expected in the film.
  • 36. Codes and Conventions of a Film Poster Film posters are constructed sometimes weeks, sometimes months before the film it features is released. They are primarily displayed inside and outside of movie theatres or elsewhere such as on the streets, in schools/ colleges, shops, etc. They are also included on the films website, leaflets, magazines advertisements, DVD packaging, etc. The purpose of a film publicity poster is to promote an upcoming film. It does this by using persuasive features such as powerful adjectives, dramatic strap lines, including USP, having enticing photographs, large bold title etc. Other features and conventions of a film poster is to include: • A billing block • Production Logo • Certificate (to determine suitability) • Name of actors, actresses, directors, producers, etc • Release date (this aims to generate excitement as the audience will be waiting for the film to be released)
  • 37. Print Media Terminology Masthead: a list, usually found on the editorial page of a periodical, listing the publication‟s name, editorial board, owners name etc. Strapline: a strapline is a slogan used in advertising, featured on the front page of a magazine. It is a short, effective, memorable phrase used to identify brands (e.g. Tesco‟s “Every little helps”) Cover lines: cover lines are located on the front page of the magazine. They are spaced around the outside of the page and tells the reader what articles are featured inside. Screamers: a screamer is a large distinctive headline which has been written with the goal of drawing attention to the specific article. They command attention, persisting the reader turns to the article in question at once. Billing block: the words found at the bottom of a media text such as a film poster. Included is the production company, writers, editors, actors, producers as well as the company logo. Tagline: a tagline is usually a few words/ sentence long found on film posters or the front cover of a DVD. It sums up the tone and principle of a film so the audience has a bit of an idea of what to expect. For example the tagline to Shaun of the Dead is “A romantic comedy. With zombies” so the audience can expect a funny film that‟s out of the ordinary.
  • 38. Se7en My first film poster analysis is on “Seven” a 1995 American thriller film directed by David Flincher.
  • 39. Deep reds, rustic golds and fearsome oranges and yellows are the primary colours in the poster. I feel the colours symbolize a fire. This could connote the film is full of struggles, danger and judging by the characters eyes, strong in emotion. The title and actors name are in white to make it stand out from the dark background. I think there is a considerable amount of effective persuasive techniques used to persuade people to see the film. The famous actors are used as the USP- Brad Pitt and Morgan Freeman. People can identify these famous actors and want to see more of their films. Also, the seven deadly sins listed in the middle of the poster is another persuasive technique. People will want to watch the movie to see how the film relates to the sins. Focusing on the deadly sins makes the film very original, unique and stands out form the average thriller/ horror film.
  • 40. There are several symbols in the poster as well as conventions of horror. For example there are patches of black which resembles shadows creating an air of mystery and fear. There is also red lines crossing out the sins and red connotes blood and danger- this could reflect the actions of the film. On the right near the bottom there is what appears to be scratch marks on a wall. This, along with the fiery background, connotes a struggle and someone trying to escape, making it apparent the 0genre is of horror/ thriller. Mise en scene is used effectively as an icon of genre. For example the actors are wearing hats, shirts, tie, and Brad Pitt has a moustache. This is a typical uniform of what a detective would wear so the audience will think what are they investigating? What will they discover? What problems will they face? Furthermore, like a lot film posters, the actors take up most of the page and is the first thing to catch the audience‟s eye. Brad Pitt and Morgan Freeman are stars in the film which will automatically determine the audience because the genre of the film will be apparent as these actors have starred in lots of thrillers/horrors previously. The text producer has used a close up of the pair so their emotions capture the audience superbly. Brad Pitt looks angry and alert (he would need to be as a detective) whilst Morgan Freeman looks scared and vulnerable. These strong emotions again convey the genre of horror/thriller as the audience can recognize there is a threat to the actors and they are in severe danger.
  • 41. Next, I will analyze the tagline; “Seven deadly sins. Seven ways to die.” This is an effective tagline that gives out the message that there will be death and violence in the film and, with the repetition of the number seven, seven victims. The victims will have some connection with the sins which grips the audience as they will have to watch the film to find what that link is. The tagline is spilt into two simple sentences. Both provide five syllables to make it flow and harsh consonant sounds on the word “seven” to make it stand out. Attention is gained through a variety of powerful techniques. I think the main one is having two famous actors as the USP (Brad Pitt is also attractive and therefore could bring in viewers who don‟t normally tend to opt for horror films.) The fiery palette of colour is very eye catching and could resemble the actors being caught up in the heat of the unfolding events throughout the film. Attention is also achieved with the seven sins listed down the middle in-between the men‟s faces. This signifies why the detectives most probably is investigating- seven deaths in connection to the sins. The list also causes the actors to be separated- this could mean the actors are against each other and conflict may arise.
  • 42. Critical Evaluation I feel the poster is very effective. It immediately snatches the audience‟s attention through the clever combination of famous actors as the USP, a striking background and a dramatic, captivating tagline. I think the text receiver‟s initial thoughts will be that the film looks scary and exciting, full of twists and turns, an enticing storyline and be thrilled that two famous actors star in the film. I believe the film poster to “Seven” does communicate effectively with the audience. I predict the intended audience is lovers of horror and dramatic films. Teenagers/adults, mainly men as stereotypically they are the ones who prefer action and thrillers films. The poster communicates well with the reader because it represents the genre of thriller/horror superbly through the use of dark fiery colours, signs of hostage (scratching on wall) and the violence implicating tagline. However, to make this poster more persuasive the text producer could perhaps have quoted expert witnesses so the reader can see evidence the film is good.
  • 43. Shutter Island My second movie poster I‟ve chosen to analysis is “Shutter Island”, a 2010 psychological thriller directed by Martin Scorsese.
  • 44. There is a mix of different colours to attract attention and emphasis the thriller genre of the film. For example the background consists of dark colours and black seems to dominant which connotes evil and mystery. The title stands out in a large, red, sharp font, a typical horror colour that symbolises blood and danger. Around the island there is a spooky white glow highlighting it. I think this makes it seem ghostly and mysterious- perhaps indicating people have died on the island but can‟t let go. The actors name “Leonardo Dicaprio” and the tagline is in white to make it stand out from the dark gloomy background and perhaps show a connection, maybe he is the person missing or is in involved with them? Moving on, there are a considerable amount of symbols in the poster. The actor is holding a match (this image is actually taken from a scene in the movie) however the audience does not need foreknowledge to understand he is trying to make his way through the darkness. Also there is a lighthouse visible on the island. Lighthouses can be seen as lonely and remote buildings which I think is a theme in the film as the character “Teddy” is by himself and cut off from the real world, however the audience would need foreknowledge to know this.
  • 45. Leonardo Dicaprio, a very famous and attractive actor, is used as the USP as he is the main focus in the poster. He has a quizzical, suspicious expression on his face which creates tension as the audience cannot see what is disturbing the actor. Half of his face is hidden in darkness building a sense of mystery and as many people are scared of the dark, reflects on the genre of horror. The secluded eerie island puts the viewers on edge because it looks dangerous and gives the impression unpleasant events happen there. From the uneven, crashing waves and the rain hammering down, it is apparent there is a storm. This is again a There are several persuasive techniques convention of the horror/thriller genre. The used to gain attention. The main one, the distant island combined with high cliffs and USP would be Leandro Dicaprio as stormy weather conveys the message that there people can associate him with other is no escape and the people on it are doomed. successful films and he is also quite popular with the ladies. There is a secluded dangerous looking island which shocks the audience as they will want to find out what happens on this abnormal piece of land. Also the thrilling tagline and intrigued expression the actor carries makes the reader know something dramatic is going to happen and the actor will discover something intense.
  • 46. Next I will analysis the tagline “someone is missing.” This immediately hooks in the reader because they will want to know who is missing? Are they dangerous? Will they be found? Using the word “someone” makes it very vague and mysterious. This creates tension as it could be anyone and the audience will have to watch the film to find out whom, therefore this is a very persuasive tagline. I think the intended audience for this text is teenagers/ adults who enjoy thriller/horror movies. This is based on the certificate (it is a fifteen so not suitable to anyone under this age) and the conventions of horror seen in the film. This includes bold red text, a dark background and a match (connotes fire and danger) Given that all movie posters have the same purpose - to get audiences to go see a movie - what persuasive techniques are used by the poster?
  • 47. Critical Evaluation To conclude, I think the poster is very effective from use of careful colour, image and layout. It shares similarities with the “Seven” poster such as all the actors are looking suspicious and curious to put the audience on edge. They also include red and black colours to emphasis the genre of horror. The poster for Shutter Island communicates well with the audience as it creates a theme of disappearance and becoming trapped, beckoning the audience to watch the film.
  • 48. Code and Conventions of a Film Magazine Front Cover The purpose of a film magazine front cover is to entertain, persuade and inform. They promote and provide information to readers about up and coming films. Conventions of a film magazine front cover includes: • A large striking masthead at the top centre of the page • Dominating images usually of the main characters in the featured films • Cover lines around the edges of the page indicating the kind of information inside the magazine • Colour theme • Price, date and sometimes the issue number • Sometimes a screamer • Name of famous actors, actresses and directors are sometimes used as the USP They provide information such as a description of films to be released soon, famous actors/ actresses and directors involved in the featured film, competitions to get involved in, free posters etc. Empire is Britain‟s biggest selling magazine followed by Total Film. The kind of films they tend to feature are horrors, mystery, crime, drama, action and fantasy whereas comedies, children's films and romantic comedies are less commonly used.
  • 49. The date and price is in a very The screamer is effective small text so not to steal attention. It is like this so it is the last thing noticed, after all the Empire Analysis because using the word “amazing” makes the magazine sound remarkable exciting pictures and cover lines, and the reader is in for a so the audience wouldn‟t mind treat. Combining the words paying £3.99. “new” and “revealed” in the same sentence is very By using consonance makes the persuasive because readers text flow better and the reader is will feel amazed they can be more likely to remember the the first to know the cast. words. “Extraordinary” is a very powerful adjective persuading the reader to buy the magazine as the A red background content must be very good connotes power and The text is in white and yellow. perhaps signifying the White has been used for the film is dangerous, masthead, the main cover line and therefore thrills the other cover lines. it has been used audience to stand out from the dark red background. Yellow is a cheerful Barcode needed for sale of sunny colour so perhaps has been the magazine, makes it used to calm the readers. look more professional This encourages readers to buy more of their magazines, to feel more of a loyal fan Using the words “ the Short snappy phrases makes it only magazine” easier for the reader to take in makes this issue of information Empire sounds The characters are all in costume unique and there is which attracts the audience because nothing else similar it shows the feature is about the film out there. Also by rather than the actor itself. Having saying it is on set the actor positioned in front of the appeals to fans of the masthead gives him prominence film because it shows over everything (maybe to show how they will be up close big and successful the film is) and and personal with the indicating the magazine is so well actors so they will be known the title doesn‟t need to be the first for fully on display. information.
  • 50. The masthead is in a bold white The date and issue number is font. This has been used so it stands out from they greyish background. The first work “total” Total Film Analysis present so the reader can ensure they are up to date. Like in the Empire edition, it is is in a transparent font enclosed in in a small font so the price is the letter “f.” I think this is to show the last thing you notice. the readers the magazine is very The main image is a close up specific to film of an actor from Star Trek. He This cover line attracts has a cunning mischievous the audience because it expression on his face as appears entertaining though he is hiding and thorough by going something, this is perhaps through the whole persuasive as the readers will alphabet. It also sounds feel intrigued to know what jokey and comical by this is. saying “f**k the The grey background recession”, a topic that connotes uncertainty and would otherwise be vagueness, therefore quite serious and creating suspense. The miserable. striking reds connotes power and danger, By using the word “exclusive” signifying the film is of the makes the reader feel they‟re find thriller/mystery genre. out something special and valuable This cover lines attracts males because Gwyneth is an attractive actress so men This is a clever technique would want to find out more used to hook the reader about her and make them want to This screamer is placed at the purchase more of the bottom centre and is in a large, magazines so they feel like white, eye catching font to a true fan attract attention. It is positioned in front of the image to show The main image has been edited both items are related. Using so that it is in black and white. This the superlatives “boldest” and is effective as it really captures the “coolest” makes the film sound typography and the powerful reds really good and readers must used. find out more
  • 51. Critical Evaluation I will now evaluate and compare both magazine front covers in terms of the audience, layout, colours, persuasive features, themes etc. Audience I feel that Empires audience isn‟t really that specific as it attracts both genders with a mix of different colours as well as including good looking female and male actors/res. However I feel Total Films audience is targeted more at young men with the use of taboo “f**k” and having the love life of an attractive actress, Gwyenth Paltrow, as one of their featured articles. Colours Both magazines makes extensive use of whites and reds. Red connotes love, horror, and danger whereas white signifies purity. Total Films main colour is grey, they have edited the image so it is black and white which creates a sense of ambiguity and suspense. Empire however, uses a mix of yellows and whites for their cover lines so it stands out from the red background. Layout Both Empire and Total Film demonstrates conventions of a magazine front cover by having the masthead in a large striking font at the top of the page, the main image in the middle, cover lines around the edges and the date, issue number and price in a small font at the top of the page. However there are some differences between the two. For example, in Empire the actors are positioned in front of the masthead to show they dominant the cover and that the magazine is so widely recognised that the reader will know the title regardless of the fact that some letters are hidden. This contrasts to the masthead in Total Film which is ordered in front of the actor. I think this is effective as it combines well with the actors expression- crafty and mischievous so its as though the masthead is hiding him and he is in the background. My opinion is that the layout of Empire is more exciting as there is a lot going on in the page and it looks more appealing because of the mixture of different colours.
  • 52. Persuasive Features There are various persuasive features used in both covers. They both encourage the text receiver to purchase more of their issues by highlighting the other covers you can collect, Total Film uses the word “amazing” to describe the covers which will encourage sales. Both magazines uses the main stars as the U.S.P. The actors/ess are quite attractive so to boost sales and attract the opposite sex. Empire adopts a lot of powerful adjectives such as “amazing”, “extraordinary” and “exclusive” similar to Total Films choice of words “coolest” “boldest” and “exclusive” as well. These adjectives gives off the impression that the readers are getting value for money and they won‟t be disappointed. Total Film includes a screamer “the boldest and coolest film of 2009” which gives it a high competitive position with use of the superlatives “boldest” and “coolest” as people who haven‟t watched the film before will know that this really stands out and better than the others. Empire quotes their product is “the only magazine on set” which entices the audience as they will be getting up close and personal with the stars therefore delivering hot, fresh and new information and gossip. This is similar to Total Films “world exclusive” which exaggerates the context of the information and makes the reader feel as though they are getting valuable and special information therefore the magazine is good value for money. Themes I feel the theme for Empires cover is fantasy which is reinforced by the costume and make up of the actors. Total Films cover has a theme of mystery and secrets which is shown by the black and white colour scale, the actors expression and how he appears to be concealed behind the masthead.
  • 53. BBFC The BBFC (British Board of Film Classification) is “a non-governmental organisation, funded by the film industry and responsible for the national classification of films within the United Kingdom.” (wiki)
  • 54. The Different Certificates U stands for universal, it Suitable only for is suitable for all. fifteen years or over Parental guidance Suitable for Only suitable for people over adults only twelve. The „12A‟ category exists only for cinema films. No one younger Films may only be than 12 may see a „12A‟ film in a shown to adults in cinema unless accompanied by specially an adult, and films classified „12A‟ licensed cinemas, are not recommended for a child such as sex below 12. (BBFC.co.uk) shops.
  • 55. More on BBFC Main issues that determine what certificate a film falls into include drugs, horror, discrimination, imitable behavior, language, nudity, sex, themes and violence. Sometimes the BBFC can intervene. For example if they have concerns that the material can cause “moral harm”, context is clearly unacceptable for public opinion, is in conflict with the law etc. They can do things such as cut scenes out of the film, change the certificate (like in Pineapple Express) make film producers put warning caption on a film or in extreme cases, cut films out completely. Last year the BBFC cut five films.
  • 56. My Chosen Certificate and the Restrictions I want my film to be rated as a “15” certificate. I have thought about the kind of issues I am going to cover and have research the restrictions on each: Horror: I am allowed to display strong threat and menace however it cannot be sadistic or sexualised. Imitable behaviour: I am permitted to show dangerous behaviour such as self-harm or suicide however I am not aloud to dwell on detail which could be mimicked. I‟m thinking about using a knife in my teaser trailer however I can not glamorise easily accessible weapons. Language There will be some use of swearing in my film. The regulations of this states “there may be frequent use of strong language (for example, „fuck‟). The strongest terms (for example, „cunt‟) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable. (BBFC website) Violence I am planning on using a small amount of violence. I can not emphasis the infliction of pain or injury and it cannot be too gory. Also strong sadistic or sexualised violence is not acceptable.
  • 57. Production Logo This is my production logo which I decided to create to follow conventions of media productions, to make it look more professional and create a connection between all my media texts.
  • 58. Any ethnicity or Target Audience religious background Male or female (however they will (mainly men as horror need to speak films are typically English to enjoyed most by the understand the male gender ) teaser trailer) Anyone over 15 Wealth or disability is (due to certificate) not an issue but mainly young adults between 15 and 30 Dislikes: Personality: •School/college/work •Sociable •Being told what to do •Stressed a lot •Early mornings •Miserable at times •Happy Hobbies/interests include: Males- money, cars, technology (phones. Game consoles etc), football, drinking, partying Females- shopping, partying, getting pampered, socialising, celebrities, drinking, money, fashion
  • 59. Primary Research I handed out questionnaires to eighteen people around my college, all of whom that would fall into my intended target audience of 15 to 30 year olds. I tried getting a good mix of gender, age etc for fair, unbiased results. My intention for this is finding out what kind of films do people like to watch and what they expect from the horror/ thriller genre. I also asked for their opinions for features I‟d like to use for example a cliff hanger ending. I will analyse and evaluate their answers to get an insight into what my target audience like so therefore how I could adapt my teaser trailer to fit the criteria.
  • 61. What gender are you? There were 10 females and 8 males I asked people between 15-30 as this is my target audience. The majority of people were between 15-17 year olds. The top two most popular genres were horror with 6 votes, followed closely by comedy which had 5 votes. It is good that most people liked horror as this, combined with thriller, is the genre I will be focusing on which shows that the majority of people I asked will be interested in my production and therefore give honest answers in the questionnaire.
  • 62. If you selected horror or thriller, please state what would you expect from these types of films. Blood Knives Darkness Drumming/ heartbeats Cliff-hangers Silence Mirrors Scary/ creepy music Dolls/ masks Red & black colours
  • 63. 1/3 of people asked said it was the storylines that enticed them into watching films however no one selected location. What are your views on a cliff-hanger ending? •Effective •Leaves you wanting more •Open to interpretation of imagination •Grips the audience •Annoying as you don‟t know what happens next •Very dramatic •Intriguing and enticing
  • 65. Quantity Graveyard Big House Old town/ Remote Island village Most people thought that a big house would be the scariest setting. I agree with them however I won‟t be able to get access to a this kind of location and also my storyline is about a girl on a long journey to find this door she needs to unlock so I will need settings like forests and graveyards. CHANGE TO A FOREST SETTING
  • 66. How I will Adapt my Teaser Trailer to Match the Feedback • From my results of question 4, I will ensure I use some of peoples ideas for that kind of genre film. I will include -heavy breathing or heartbeats in the background - end on a cliff hanger - have pauses of silence - dolls/ scary masks - red text and black background - I want the footage to appear to be set at night • Question 5- I will ensure I have a gripping and interesting storyline that will hook the audience in. • Question 6- I will use a cliff hanger ending as people think it will be effective and intriguing. • Question 7- 16 out of 18 people said they‟d rather be kept in suspense. I will do this by not revealing the characters face so
  • 68. Top 10 Horror/ Thriller Films Most Watched Horror Films: Top 10 Best-selling Thriller Films: (www.horror-movies.ca) (www.filmcrave.com) 1) The Crazies 1) The Silence of the Lambs 2) The Human Centipede 2) Se7en 3) Rear Window 3) Halloween 4) Vertigo 4) A Nightmare on Elm Street 5) Taxi Driver 5) Piranha 6) Jaws 6) Shutter Island 7) North by Northwest 7) Dawn of the Dead 8) The Shining 9) The Usual Suspects 8) Trick R Treat 10) The Sixth Sense 9) Predators 10) The Thing I researched the top ten most watched and best selling horror and thriller films to see what fans of this genre are into. I selected two films from the list “Shutter Island” and “Se7en.” I will now analyse their film posters to identify why they have been so successful so I can adapt this in my work.
  • 69. This graph shows the top three most popular genres are dramas, action-adventures and comedies. Seeing as my chosen genre is not in the top 5 I will have to make sure I have a large target audience and my film is split with a sub genre of thriller so it is not so focused on the one genre.
  • 71. Storyline My character in the film is called Eliza and she is nineteen years old. When she was fifteen her parents were killed and her older sister abducted. She sets out on a dangerous journey to uncover what happened that night and has sworn to seek revenge... During her adventure she meets some extraordinary characters that guide her in her quest. They inform her about her parents murderers and what she must do to find them. A mystery stranger eventually passes her a weird looking key and promises that what it unlocks will give her all the answers and change her live forever. However he warns her it will be a very dangerous journey and the consequences of unlocking this door could be fatal…
  • 75. Description of Shot Lists I intend to use a varied amount of camera angles and shots to make my production more interesting and gripping. I plan to start with: • A close up and pan of the girls shoes as she walks closer to her destination. I feel this will be effective for the first piece of action viewers see as they will be submerged in suspense because they can‟t see the characters face- it could be anyone. This will also be in slow motion for dramatic effect. • I want to use a track of the doll moving slowly towards the camera. I think this will shock the audience as the doll is moving by itself giving the impression it is powerful and dangerous. I think it also reinforces the genre of the film as there is often creepy dolls in horror/ thriller films. • I wish to use a close up of the girl holding the key to really emphasis that this is a very significant shot as this key will open the door to all the girls answers • A long shot of the girl walking towards the door. This is so the audience has understanding of her surroundings and they know she is all alone but still determined. • Canted angle of a car burning. This suggests imbalance and instability to represent that the character is not in control. It also demonstrates my creativity. • Finally I want to use wobbly cam when she is about to open the door. This will crate a sense of panic and chaos and show she is frightened as her hand is shaking.
  • 76. Drafts of my Print Media
  • 77. Stages of Creating my Film Magazine Cover I used Microsoft I then edited the Next, I put in all my text including the Publisher to create my image by increasing masthead and cover lines. I used repetition print based media, “Win! Win! Win!” Powerful adjectives such the brightness and as “exhilarating” and “shocking” (similar to First of all, I enlarged contrast to give it that Empire‟s use of the words “extraordinary” my chosen image so it ghostly effect and and “amazing”) and rhetorical questions as would act as the also so the text these are all persuasive techniques to hook background for the the reader in. I capitalised certain text to would be more clear. attract attention and I‟ve also kept the cover and be the main synergy going between my products as my focus. title of the film is in the same “papyrus” font.
  • 78. I printed out my last draft and showed some of my My next step was adding I then used Google to collect a friends (who fell into my target market) to ask for their colour to the text to make it picture of a barcode to use for feedback. The majority of them said to decrease the brightness of my photo as detail is missing from the girl look more interesting. I my cover to make it look more such as you can‟t really make out her arms which need followed conventions of real realistic. I also created a box to be addressed as they convey her body language. I media products by having a round my screamer to took their comments on board and adjusted the brightness but still tried to create that ghostly, colour scheme of just red and separate it from the page, thus mysterious effect essential for representing my genre. I blue. I chose these colours as attracting the audiences also changed the colour of the box around my screamer they stand out nicely from the attention more effectively and to black and grey as it looked more scary and complimented the text better as red and black are visual and compliment each making them want to turn to typically used to convey the horror genre. I also included other well. Similar to my case the page immediately. the tagline “escape into the pages” because it sounds studies, I also included a “4 relaxing as the reader can just escape all the worries and stress of the real world and read my magazine. Also covers to collect” feature. using the word “escape” represents the film category as it is about fantasy and non fiction.
  • 79. Location As my story centres on a door being unlocked, I need to find a creepy looking, remote door. I think the easiest place I could get access and permission to is the graveyard at St. Mary‟s church. I have noticed a black old fashioned door around the perimeter of the church that matches my vision quite accurately of what I wanted it to look like. As well as this, it has an eerie surrounding consisting of graveyards, a long stony path and tall lonesome trees. A graveyard is a typical setting for a horror film and I think it will help build up an atmosphere of fear and panic.
  • 80. Characters & Casting I only require one character for my teaser trailer. I need a young woman (between 16-25) that is prepared to be dressed all in black and walk along the path whilst I take different shots of her holding a key and approaching the mystery door. My friend Jules fits this description and is prepared to take on the role.
  • 81. Props I will use various props to make my teaser trailer look more realistic and scary. I plan to use: • An old remote door as the film centres on this being unlocked and finding out what‟s behind it • My mum owns an Indian hand crafted doll that looks very unsettling. It has scary black eyes and a vivid dress. I think it will create tension and make it look more like a horror/thriller film. • A key- I will try to find an old and eerie looking key. This will make it appear like the door it unlocks is also old and creepy and therefore creates more tension. • A clock- as the film is about a rush against time to open this door and find out what‟s behind it, I would like to get a shot of a clock ticking. • A toy car- I‟m going to attempt to set a toy car on fire and make it look like a genuine one to create chaos and show the film is about destruction
  • 82. Costume Design • Ripped black clothing and big boots- I want my character to be dressed all in black so she looks evil and mysterious. I have some ripped tights I could use and some big gothic looking boots.
  • 83. Risk Assessment Possible Hazard/ Problem Level of Risk Control Measures Level of Without Risk WITH CONTROLS CONTROLS Building and occupied MED Make sure the ground is clear of any LOW premises- objects on floor that hazardous objects and bags and the cast and I could trip over equipment are put to the side where (e.g. stones and bags) everyone is aware of Audience, members of the LOW Ensure I ask the vicar for permission N/A public- vicar or residents beforehand are annoyed we are filming around their church Night working- need to film MED/LOW Film during the day then edit my CLEAR in the dark to make it look production by changing the light to low more effective and of the key so it appears to be happening at horror/thriller genre, this night. could put the cast and I in danger as our vision will be weakened Dangerous substances- MED Make sure I set light to the car in a LOW will be setting light to a toy secluded area, away from the public and car other objects/buildings. Make sure I am not wearing or possessing anything flammable.
  • 84. Photos for Print Media I took several photos of my actress. We went to Wendover Woods as it looks creepy, typical of the horror genre and also look more like she‟s on a journey. We also revisited the door at St Marys Church as it would have looked more genuine to have a shot with the actual door we used in the teaser trailer
  • 86. I really like this photo because the main focus is the door in the centre of the image. It stands out because of its dark colour around the white ghostly looking walls. It also has lots of shadows which adds to the suspense and mystery. The next thing your eyes are drawn to is my main character sitting on the floor. From her body language and facial expressions she looks distressed and troubled. There appears to be a link between the door and the girl. The door seems powerful and dominants the picture whereas the girl looks troubled by what is behind it. I will use the photo because it grips the audience by playing on their mind as they are intrigued to know why is the girl so distressed? What is behind the door that is causing so much panic and anxiety?
  • 87. I have edited this image so it is in black and white. I think this is more effective because it adds to the sense of mystery and is typically used in the horror/ thriller genre. I have used a slight high angle to connote weakness and vulnerability however the girl is still looking directly in the lens to show she isn‟t afraid therefore boasts a brave and courageous personality. I have included an image of the key. I have positioned it so it is in front of the character and is enlarged. This shows it dominants the film and has control over the character. I also recoloured the key so it is in red. This is to steal the audiences attention as it will stand out from the dull background and red is classically used in the horror genre as it connotes blood and danger.
  • 88. Link to my Teaser Trailer http://www.youtube.com/watch?v=oJtGt1RjTNg
  • 89. Final Draft of my Ancillary Tasks
  • 90. Link to Photo Bucket http://s1132.photobucket.com/albums/ m574/hannahbrown9/
  • 91. Camera Techniques There is a canted angle of the clock. I think it makes it look more dramatic as the person looking at it is portrayed as disorientated and at unease. The clock is there to symbolise that time is against I have included close ups of the characters Eliza. feet and hand. This is to keep the audience in suspense as they cannot see the persons face so they have to use their imagination wait until the film is released until the characters identity is revealed. I have used a two shot so the audience can see both the mystery hand and the assumed victim. The shot is embedded in shadows to again create that sense of mystery right at the beginning of the trailer.
  • 92. This close up is used to shock the audience as it looks creepy and unnatural. I think it wonderfully I have incorporated a wide shot to show the kind of symbolises my genre and is location the girl is in. People can see a long wide path, also suppose to indicate the trees around her and the mysterious door she is kind of things hidden behind approaching. I feel this represents the sub genre of the door- inhuman and thriller as this is a typical setting for such a film. Also I shocking sightings. have filmed her walking away from the camera so her back is against the audience which builds on that sense of anonymity. I have used a wobbly cam as the girl is getting closer to the door. This shows she is scared and unstable, creating a sense of panic and chaos. This unsettles the audience as they know she is afraid and therefore vulnerable and perhaps weak.
  • 93. Mise en Scene I have carefully thought about mise en scene and representation of colours when dressing my character for my ancillary tasks. She has a mix of black and white clothing. Black represents evil as she is a bit of a menacing and devious character however inside she is a good and innocent individual, hence the white top. She is wearing ripped tights to connote she has been on a long difficult journey full of struggles. For her makeup, I put dabs of brown eye shadow round her face so she looks dirty and again, like she has been on a difficult journey. I have decided for her to wear red lipstick as this stands out, to show she is the centre of attention in the film. I also feel red is a powerful colour and is used frequently in the horror genre. I have edited the colours In my teaser, the girl by decreasing the is wearing black brightness and changing gloves. This makes it the contrast so it is in black more mysterious and and white. This gives it a as though she wants sinister and eerie effect so her identity to be it is more of the horror/ hidden. thriller genre.
  • 94. Sound I have used ominous drones and tensional music to unsettle the audience and make the genre evident. I have used mystery accent 3 and drone suspense 1 and 3.
  • 95. Editing I have used the transition “fade to black” so the cuts aren‟t that abrupt and flows smoothly. I have used the editing technique wipe so that it looks like the girl is being watched which automatically indicates she is being spied on. But why? What connection do they share? This attracts attention wonderfully. I tried other editing techniques such as “picture in picture” however this gave the effect of a rear mirror and didn‟t look suitable. Also I tried cutting it so you saw the girl walking, then the eyes, then the girl walking again however this seemed to give the impression it was the girls eyes and not someone else's.
  • 96. I have used black at the I have used the inertitle I have included titles as this end so viewers have to “directed by Hannah is what my case studies use. wait until the film is Brown” as this follows It also sets the tone and released to find out what is conventions of real media genre as well as a vague behind the door. This gives products and it is also more idea of the storyline. They it a cliff hanger ending interesting to have text in keep the audience gripped as which I have used front of moving images. they want to read the end of because it is what my the sentence. I have used target audience preferred repetition for consistently by when I conducted my using the word “one” before primary research. most words.
  • 98. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Date, price and issue number Barcode Bold, striking masthead Strapline Black screens Covers to collect http://www.youtube.com/watch?v=OjE9hf4J-2A
  • 99. 2) How effective is the combination of your main product and ancillary texts? It is vital that all three of my media products compliment each other effectively to advertise my production as a whole as well as creating successful synergy. They must all show connections and links so they communicate the same message to the audience. For instance, my film is of the horror genre with a sub genre of thriller. Therefore I made sure I used consistent fonts, colour schemes, and props throughout my media texts to represent this and not to confuse the text receiver. My ancillary texts are there to advertise my film, e.g. my film magazine cover offers more information of the featured film “The Intruder” such as promising an “exclusive interview” with the main character. I will explain how I have established links between my production package.
  • 100. SAME COLOURS I have used a consistent colour of red text in front of a black background to emphasis the synergy and make the connection apparent to the audience as well as representing the horror genre effectively.
  • 102. Links Between Props I have carefully selected props to give visual clues to my films narrative. There is a connection between the props above as the key from my film cover unlocks the door shown in my film magazine cover, and the close up of the clock in my teaser trailer shows time is against the character and she must hurry.
  • 103. Same T In all three of my products a sinister, mysterious tenor is present. I have created this effect by using lots of black and white colours, low key lighting and by adjusting the brightness and contrast. I chose to have this effect as it seems quite eerie and mysterious so therefore represents my sub genre of thriller.
  • 104. Production Logo I have ensured my production logo is on my film cover and my teaser trailer so the audience can distinguish the brand. It also follows conventions of real media products.
  • 105. Release Date I have included the release date on both my teaser trailer and film poster to again show a connection. I decided to chose October 2012 for my release date as because it is a teaser trailer, the film doesn‟t usually get released until quite a long time after so I done it for the end of next year. I also said it was coming out in October as this is when Halloween falls, and my film is primarily a horror.
  • 106. To conclude, I have carefully and effectively used links and connections between all three of my products so the audience have a rough idea of my plot without giving to much away, and so the genre and theme is recognised.
  • 107. 3) What have you learned from your audience feedback? The first draft of my trailer was viewed by thirteen people in my class. To the right is the questionnaire I gave out in order to gain feedback and know how to improve. I will display the results in appropriate formats then analysis and evaluate the outcomes to how I can improve.
  • 108. From the pie chart I can notice that the modal answer was horror, followed closely by thriller. I am pleased with these results as it means I have portrayed my chosen genre effectively. Did you notice any editing mistakes? On this question, 7 out of thirteen people spotted no editing mistakes. However of the 6 that did these were their comments: •Long takes between shots •Some transitions were too long •Background noise (someone laughing) •Needed action between last titles •Black screens were too long •Directors hand at one point
  • 109. This graph shows that the most common rating was 6, with 4 out of 13 people opting for this. However a lot of people also thought it was less scarier which is slightly disappointing, however it was only my first draft so I will try make it more frightening. Most people decided I needed to add music and sound effects to my teaser trailer. I also need to shorten the black screen time so I will do this and also include audio and images so it doesn‟t seem to drag on for so long and the audience looses interest.
  • 110. What audience do you think my trailer is for? My intended audience is anyone over fifteen, but mainly young adults between 15 and 30. The nearest answer was 15-29, both genders. The furthest answer was when two people guessed it was for 12 years plus. This show I perhaps need to make it look scarier. However on the whole, most peoples‟ guesses fell into the right target audience.
  • 111. Do you think it follows the conventions of a teaser trailer? Everyone said yes to this answer which I‟m happy about as I don‟t need to change anything to do with the conventions. However I will put my production logo in for my second draft so it looks more professional. Do you think my title is appropriate? Nine out of thirteen people answered yes to this question. However the people that didn‟t think so said: •Not as it isn‟t really explained •Don‟t understand it, a bit strange •Liked it but didn‟t think it was totally relevant however it did intrigue me! •Thought it was unclear
  • 112. Changes I have Made to Match the Feedback I have took the feedback on board and am aware of what I needed to do to improve my teaser trailer. I have: • Made the trailer appear scarier so people have a better idea of my target group. I will do this by adjusting the brightness of my footage so it looks like it is set at night. I also included creepy sound effects such as the door being unlocked, and other scary shots. • Added music to my trailer so it follows conventions of similar products and to grip the audience as well as to establish the genre more successfully. • Shortened the time of the black screens at the end. I also added audio on top of them so it didn‟t seem to drag on, and inserted my production logo to make it look more expert. • I changed the title of the film. I think the title sounds intriguing however it seems rather formal and the word is used too often to sound scary. People also found it quite unclear probably as the trailer doesn‟t give too much away about them film so they perhaps need a wider knowledge about “Disclosure” to understand. I will change the title to “The Intruder” as I think it sounds gripping and sinister and will make the audience contemplate who the intruder is and why they are intruding? What are they looking for?
  • 113. Evidence of Change I have made my trailer more chilling so it therefore symbolizes its genre more and also keep the audience gripping and persuade them to go watch the film. I have included a shot of an ordainment in an artificial fire. The statue is suppose to represent the main character in the film whereas the fire represents danger. This shot is intended to signify to the audience that the girl is trapped in a blaze of flames with no chance of escape; she is doomed. This grips the audience as they know she is going to be in great jeopardy throughout the film. I have used a zoom out for this piece of action as I feel it creates emotional distance between the audience and the statue, adding to the fact that the girl is all alone.
  • 114. Also to add to the fear element I have included tensional music. I used “mystery accent 1” over my production logo at the beginning as I feel the trailer needed some kind of sound and also to set the tone so the audience can straight away identify that it is a horror/ thriller film. After this, I applied “drone suspense 1” throughout to keep everything flowing and to unsettle the viewers, then during the close up of the hand I have included “drone suspense 3” as well to build on the fear factor. Also I used a “mystery accents 3” effect combined with the text “one fatal mistake” to heighten the tension and emphasis the text to stress how much danger she is in. As well as this, I have recorded myself heavy breathing as this is a key sign of fear. I have placed these voiceovers in parts of the trailer to unnerve the audience, so the black screens doesn‟t “seem to drag” and to reinforce the sub genre of horror as they can tell it is a scary film. I have changed my film title to “The Intruder” as it is more clear and dramatic. I also changed the font colour to red as it signifies the film is of the horror genre and also to keep the synergy as my other media texts uses this colour scheme.
  • 115. 4) How did you use new media technologies in the construction and research, planning and evaluation stages? www.youtube.com/watch?v=UCFL58IbYGY