2. Time Management
Week 1 Monday 5th September 2011 Week 7- 9 Monday 17th – 31st October 2011
• Case study of film marketing campaign • Filming for teaser trailer
• Analysis of teaser trailers • Creating production company logo
Week 2 Monday 12th September 2011 • Editing trailer
• Analysis of film magazine front covers Week 10 Monday 7th November 2011
• Analysis of film posters • Gain audience feedback
Week 3 Monday 19th September 2011 • Make changes in response to audience feedback
• Identify target audience, using demographics Week 11 – 13 Monday 14th – 28th November 2011
• Carry out primary and secondary audience • Evaluation
research Week 14 Monday 5th December 2011
Week 4 Monday 26th September 2011 • Export and upload finished trailer
• Storyboard • Attach link to trailer on PowerPoint
• Location scout
• Risk assessment
• Casting
• Prop list
• Costume design
Week 5- 6 Monday 3rd – 10th October 2011
• Film magazine front cover
• Film poster
• Taking any needed photos
3. Teaser Trailers
A teaser trailer is a short version of a trailer which is
made to gain the interest of the audience and to get the
audience excited. This is the main difference between a
teaser trailer and a theatrical trailer. Teaser trailers can
be released up to a year to 18 months before the film is
released. Teaser trailers include short cuts of filming
from the end product as the hole film my not be finished
at the point. A teaser trailer lasts from 30 seconds to a
minute and a half long. Teaser Trailers are normally
used for big budget films rather than low costs films and
the information they include is the month the films is
released and who is staring in the production.
4. Teaser Trailers Analysis
Genre- Thriller/Action
Taken: http://www.youtube.com/watch?v=WTCDX28cbZs
Layout- The layout of this teaser trailer was very good as it flashed up all the most imported images from
the film. The images were not in the same order as they come in the film but this made the teaser
trailer more exciting. There was also title pages which came up in between the flashing images from
the film which stated main actors names and along with the sound gave an indication into what the film
is about.
Font- The font was very simple but affective, quite small but clear to read. The font and writing also flashed
over moving images from the film what look very effective.
Colour- The colours used in this teaser trailer were quite dark colours that connoted the dark aspect from
the film, also gave the genre of an action/ thrilling film from the black and flashes of colours used.
Images-I A very good selection of images had been chosen for this teaser trailer. Even though it is only a
teaser trailer it still gave a good idea into what the film is about which is good to help define the target
audience the film has been produced for.
Language- The language used (English) has been made to sound like whispering but also shouting. This
gave a good contrast between each. The whispering made the film sound mysterious and to make
people watch the film while the shouting related the film back to its action/ thriller genre.
5. Teaser Trailers Analysis
Genre- Thriller/Action
Inception: http://www.youtube.com/watch?v=G70HCL2FENE
Layout- The layout of this teaser trailer is very random for example the spinning top and the slanted water
in the glass this gave no indication into what the film was about but because of this it engaged with the
audience and makes them want to watch it. The teaser trailer had the company names at the beginning
and also title pages with the directors and cast members names on it.
Font- The font throughout was very plain but clear to reader. The font used at the end for the name of the
film looked like a maze which gave an indication into the film about mind games which could be used to
define the target audience for the film.
Colour- The colours used were dark which indicated the film was an action but also the different colours of
coldness and blue indicated the film has a sci-fi element too.
Images- The images used were very random but as some were moving around buildings it gave the
impression the film was taking the audience on a journey which gains audience attention to watch the
film.
Language- The was no speech in this teaser trailer, this leaves the audience in suspense to what the film
may bring. There is a constant sound playing which sounds excited to help gain an audience.
6. Case Study: Marketing Campaign
• Film: Taken
The thriller Taken by Pierre Morel was released in 2008 and stared Liam
Neeson, Maggie Grace and Famke Janssen. The main plot of the film is
that an ex spy uses his known skills to rescue his daughter who has been
forced on to drugs and into the slave trade which is based in France.
• Teaser Trailer: http://www.youtube.com/watch?v=WTCDX28cbZs
Part of Taken‟s marketing campaign was a teaser trailer. The teaser trailer
is very gripping, exciting and does the film justice. The teaser trailer
includes fast flashes of the main parts of the film, this allows the audience to
see an indication of what‟s to come. It also includes thrilling music and the
main one liners from the film. Overall the teaser trailer was a very good part
of Taken‟s marking campaign.
7. Case Study Continued: Adverts
Here is an examples of The Sun‟s
website advertising the film
Taken. The advert has been
located at the top and down the
side brightly and boldly against
the main colour red. This has
been done to catch the eye of
the reader and to gain an
audience to see the film. It has
been advertised on the sun to
gain the allocated target audience
of young adults/ adults.
This poster was used to advertise the film.
The poster includes the famous quote
from the film which also gives an
indication on what the film is about. It also
includes the main character holding a gun
which connotates the target audience and
the genre being a thriller of the film.
8. Facebook (social networks)
are becoming one of the most
successful ways of advertising
to a large audience. Here fans
Case Study Continued:
can join by
liking, learn, comment and
Viral campaigns
message other fans of the
film. This has become very http://www.facebook.com/pages/Taken-
successful viral marketing. film/110982308925838
This was the main advert produced for Taken. It shows
the film is set in France due to the background and the
French language. The connotation of the colours used
red, black and blue indicate the film is dark and has a
scary element. It has been used here so it is easy to
recognise by the audience.
9. Print Media Key Terms
• Masthead- is a graphic image or a text title which is located at a top of
a web page or magazine.
• Strapline- is a subheading under any advertisement or image in a
magazine also a slogan.
• Cover Lines- are catchy phases on a magazine which gives people
an interest on what is in the magazine.
• Screamers- are distinctive headlines that demands audiences
attention.
• Billing Block- contains the words at the bottom of the media text
(poster) which contains the production company, writers and
producers.
• Tagline- is a unforgettable catchy phase that sums up the picture
attached or tone of the media text for example, on a poster.
10. Analysing Print Media- Poster
• The main colours used in the Inception film poster are
black, blue, white and red. These colours connote
danger and allow the reader to no that the genre is a
thriller. For example the man is dressed in all black
indicating he is dangerous while the red writing connotes
the name of the film bring another element of danger as
it is the colour of blood.
• A symbol in this poster is the gun the man is holding this
allows the audience to decode from the text that the
man can bring danger and cause physical harm to
someone or something.
• The main figures of this poster is the man (who could be
the main character,) the skyscraper background and the
water he is standing in. These are all represented
graphically to show the high level of technology used to
create the film.
• The messages decoded from the reader of this film
poster are primarily visual as it consists of mostly
images.
11. Poster Analysis Continued
• The intended audience for this print media are men (as
the colours connote manly colours.) Also the age for
the intended audience are teenagers and adults as the
poster will not attract children.
• The poster has used persuasive techniques to gain an
audience by making the man look mysterious against
an exciting background.
• The genre conventions which have been referred to
are sci fi due to the colours and thriller and action due
to gun and setting.
• The tagline and billing block have been used to again
an audience by naming the actors and engaging in
leaving the audience wanting to know more.
• The poster is very effective as it has an element of
mystery behind it. This allows the poster to grab
audiences attention.
• The poster communicates very effectively with the
audience as the genre and target audience is
projected.
• Finally the only issue with this poster is the gun used in
the mans hand. This could be seen as offensive but it
is also decoded by the audience that if you are
offended by this that you should not watch this film.
12. Analysing Print Media- Poster
• The main colours used in the poster are black,
grey and blue. These colours connote danger
and violence which is also enforced by the tinge
of red used in the background.
• A tagline has been used with the title of the film
“Before adulthood comes...KIDULTHOOD.” This
indicates to the audience that this film is a sequel
to the previous film adulthood. This also indicates
the target audience would be the same as the
previous film, urban youth. The 5 stars at the top
of the poster are very significant to the audience
as it shows the potential of the film to interested
viewers.
•The main figures used in the poster are the main characters from the film. It allows the
audience to see the characters personalities and friendship groups within the production. This
is the foreground of the poster which has been presented photographically where as the
background which would have been put on before graphically.
•The messages in the poster are visual apposed to verbal as most of the poster is a image.
This allows the reader a strong insight into the film being advertised.
•The intended audience of the film is late teenagers to young adults. This is because of the
attitude given from the poster and the font of the title which give a youthful look.
13. Poster Analysis Continued
• The most persuasive technique used to gain
an audience from this poster is the strip
along the top which states “Powerful,
moving and unforgettable- kicks the door off
its hinges” This is persuasive as it is positive
and gives the audience an opinion of
someone else which makes them to go and
see the film to gain their own opinion.
• The genre conventions which have been
referred to are action (due to the baseball
bat and aggressive given from the
characters) and romance (due to how close
the opposite members of sex are presented.
•The unique selling points of the poster are the 5 stars which are used at the top and the urban
feel of teenagers as this is new as there are no other films which just concentrate on youth.
•Attention had been gained through the film poster being so different from other films for
example just using teenagers in an urban environment.
•The poster is very effective as it is eye catching and give an mystifying feel to go and watch it.
•The poster is offensive as it shows teenagers on the streets portraying violence but this can
be effective as it shows real life urban gangs to audiences who do not no the youth culture in
urban environments.
14. Analysing Print Media- Film
Magazine Front Cover
• The main colours used in this issues of Empire magazine are
white, red, grey and blue. These colours connote a range of
connotations for example, horror (red) and sci fi (grey and
blue) but altogether it shows these shall be in the magazine
and an action genre is represented with the „action‟ woman
bending around the colours.
• The symbols of the tattoos and leather trousers picked from a
paradigm have been used as this gives a sexual and action
indication which helps define the target audience issued for
this magazine type.
• The main figure on this magazine front cover is the woman
and she has been presented photographically so the
magazine is shown to include real life issues.
• The messages on the front cover are both visual and verbal
as there is eye catching text to read and a four images which
have been used to give an indication on the magazine.
• The intended audience for this magazine is portrayed to be
teenaged or young men as of the provocative image
displayed as the main product on the front of the cover.
15. Film Magazine Cover Analysis
Continued
• The main persuasive technique which have been used to
make people buy this magazine is the bold text which
states „Megan Fox‟ this is because she is recognised
globally from the Transformers films. Megan Fox will help
the magazine sell as she is attractive to men and an icon
to women and people who are interested in her will want
to find out more inside the magazine. This is also because
the word „hot‟ is in the same font which connotes Megan
Fox to the audience.
• Attention gained for the magazine comes from the semi
naked woman as she brings a sexual aspect to the cover.
• The strapline works by gaining a buyer as it states „the
worlds biggest movie magazine.‟ under the title Empire. It
works by the audience believing the strapline and buying
it because of the „worlds best.‟
• The screamer is the words „Megan Fox‟ as it stands out
and grabs audiences attention.
16. Film Magazine Cover Analysis
Continued
• The main graphic used is the revealing woman which is
representing women in a sexual nature. The denotation of
the woman is that she has tattoos, long brown hair, no top
on and leather trousers where as the connotation is that
she is giving a provocative view on the magazine being
with out all clothes on. The mystery from her eyes and long
hair with leather trousers connotes danger and action. The
women's pose is as she is hiding something but having no
top on contradicts this as she is revealing and also the
magazine is revealing its content. This targets a specific
audience of men stereotypically interested in women.
• The connotations of the title „Empire‟ is as the colour red
has been used it suggests a type of danger while the font
connotes a more relaxed side to the magazine.
• The cover is laid out with the women in centre right with the
text and other pictures placed around her. This is effective
as everything stands out.
• The images and words fit together as the words
compliment the pictures they are situated next to.
17. Analysing Print Media- Film
Magazine Front Cover
• The colours used on this magazine front cover are grey,
black, red and yellow, these colours connote the genre
action. This is because the black is the same colour as
the gun and with the yellow it is the colour of „caution‟
tape which also connotes with the red, danger.
• A screamer of „gangsters special‟ has been used to help
define the target audience for the magazine. A bold title
and barcode with the addition of the magazine and the
price also helps to sell to consumers.
• The main figure used is a suit dressed man which has
been presented photographically. This allows the reader
to believe it is more real also with the clothing relating to
readers.
• The messages on the cover are both visual and verbal.
This is different from a poster as they are mostly visual.
Both have been used here to catch readers eyes and to
be able to relate the pictures to the writing.
• The intended audience for the magazine are men this is
because of the man used and the font of the text which
is more appealing to men than women.
18. Film Magazine Cover Analysis
Continued
•This magazine has used the persuasive technique to make
readers purchase it because of the „gangsters special‟
screamer. This allows the readers to see that the magazine
contains one off material which shall persuade them to buy it.
•Attention for the cover has been gain from the use of a gun
which interests stereotypically men.
•The denotation of the man used is a man in a suit holding a
gun but the connotation of this is a man dressed in a suit
mysteriously in a hiding position holding a gun. From this it is
showing the man brings the genre action to the cover and a
danger aspect which selects a specific audience of men.
•The connotations of the magazines title are quite boring
from the font chosen but the other text and photo make the
cover more exciting.
Critical Evaluation for both...
•Both front covers work very well in defining a target
audience and attracting attention for readers to buy.
•The picture use and the type of font chosen can either make
a cover successful or not.
19. BBFC
• What is the BBFC?
The British board of film classification
• What different certificates are there?
20. BBFC continued taken from…
http://www.bbfc.co.uk/classification/guidelines/intervention/
• What are the main issues they are concerned with?
Exposing the younger audience to content which is to old for their age for
example sexual scenes, violence and drug use, nudity, horror, imitable
behavior and language
• What possible ways could the BBFC intervene?
Cuts for categories “If the submitted work is suitable for classification, but only
at a category higher than that requested by the submitting company, the
BBFC will consider whether a lower category could be achieved through
relatively minor or simple changes. If so, the BBFC may offer the submitting
company a choice of accepting the higher category or making defined
changes to achieve a lower category.”
Compulsory cuts “If a submitted work raises issues or concerns that cannot be
addressed by classification at a particular category, cuts or other changes
may be required as a condition of classification.” for example material that
may promote illegal activity.
Rejects” If a central concept of the work is unacceptable (for example, a sex
work with a rape theme); or if intervention in any of the ways noted above is
not acceptable to the submitting company; or if the changes required would
be extensive or complex; the work may be rejected, ie refused a
classification at any category.”
22. Classification of my media product
As the BBFC decides what certificate to allocate to a film
I will not be able to allocate one to my film but from the
content I am going to be using I would classify my media
production of a teaser trailer as a 15. I have chosen a
rating of 15 as I do not want to restrict my audience. If I
had allocated it as an 18 because of the content I would
have been loosing out on my potential audience as they
will not be able to see my production at the cinema but
wait for the film to be released. This would results in
loosing capital for cinema release of my film. Because of
this I shall be rating my production as a 15.
23. My Target Audience
The demographics to decide my target audience are of
the following.
Age: Teenagers and adults due to the genre of a thriller
and the content used within my teaser trailer.
Gender: My production would mostly appeal to the male
audience due to the content I shall use but also I hope to
attract the female audience as well from the excitement
hopefully given from my teaser trailer.
Class/ Status: My teaser trailer would mostly apply to the
working or lower class population. This is because they
shall be able to relate their personal lives with my media
production.
Religion: My teaser trailer may go against certain religions
but will attract most of the population.
24. The Difference Between Primary
and Secondary Reaserch
The difference between Primary and Secondary research is that primary
research is carried out by the actual researcher for example:
• questionnaires
• Interviews
Whereas secondary research is research which has already been taken
out for example:
• Information of websites
• Published texts
25. Primary Research
For my primary research I have
Are you male or female?
constructed a questionnaire to help
me find out my target audience I shall
What religion are you?
be making my media package for. I
shall hand out this questionnaire to a
How old are you?
wide range of people to get validity in
the results to help my teaser
How often do you go to the cinema?
trailer, film, poster and magazine front
cover appropriate for the audience I
What‟s your favourite genre?
am gaining to indicate to.
Do you go to multiplexes or specialist cinemas?
Did you enjoy kidulthood and fast and furious?
What are your views on drug taking?
Do you find street racing thrilling?
Do you think watching violent films promotes
violent behaviour?
26. Questionnaire Results
Are you Male or What Religion do
Female you follow?
None
Male Christianity
Female Muslim
How often do you go to
How old are you? the cinema?
13- 15
once/ twice
16- 18 month
19 - 21 once every
two months
21+
once a week
27. Questionnaire Results
Continued
Whats your Do you go to
favourite film multiplexes or
genre? specialist cinemas?
Mulitplexe
Horror s
Action Specialist
Romance
Did you enjoy
Kidulthood and Fast What are your views on drug
and Furious taking?
„It‟s wrong and unnecessarily.‟
„Should only be done for health
Yes and medical issues.‟
No „I like watching films featuring.‟
28. Questionnaire Results
Continued
Do you find street racing thrilling?
These results show the
„Yes! I love watching street races.‟ answers from 10 people
„I love cars featuring in films, films I asked my
do watch the
Law doesn't allow.‟
questionnaire to, to
define my target
Do you think watching audience using
violent films promotes demographics. To
violent behaviour? conclude these results
they show that the lower
Yes
class male from the age
No
of 16 would be the
target audience for my
media production.
29. Secondary Research
I did research into audience demographics by using the uk
film council web site :
http://www.ukfilmcouncil.org.uk/audiences
On the following slides I have included tables from the web
site which includes data about audiences from gender,
ethnicity, favourite public genres. From these tables I have
learnt how successful my type of film will be in public.
30. Secondary research
The percentages of male
and female audiences
for my specific genre
type .
The percentages of ethnicity and sexuality, diverse
audiences of what they enjoy watching.
31. Secondary research
I have chosen the genres of action
The genres that and thriller/ suspense as these
genres are pretty high up in the
my media product favourite genre ratings and amost
will reflect/ men. Along with this teaser trailers
normally also represent theses
represent. genres.
33. Location Scout
• My first location choice was to film my teaser trailer in
Ashridge woods. I chose this place as my target
audience (teenagers) would relate to this location. This
location would also be suitable for the genre of my
trailer being an action / thriller. The benefits of this
location is that its fits in with my target audience and
genre however the limitations of the location is that I
shall be filming in the dark and there is little/ no street
lights or light in the woods at night.
• My second location choice is Tring Train Station
car park this is because it also relates to my
target audience as this is a popular place for
social groups to gather at. As I am making my
teaser trailer a mix between Kidult hood and
Fast and Furious I thought that this location
would fit into my plans. The benefits of this
location is that I shall be able to film at night due
to the car park lights and that it gives an urban
vibe to my trailer but on the other hand I shall
need to be aware of other people and other cars
that shall be around when I film.
34. Risk Assessment
The hazards that surround this location where I have chosen to film include:
- As this is a train station car park there is the hazard of the train track which could be very
dangerous if anything was dropped on it or a person went on it. To overcome this hazard
I shall only be filming in the car park and will not cross over the fence which divides both.
- There shall be pedestrians and other cars which can be seen as a hazard as I am using
cars in my filming and the risk of running someone over or colliding with another car could
occur. To over come this issue I shall only film when other pedestrians which are not my
actors are not around and also I shall only film away from other cars and also when the other
cars are stationary.
- Another risk factor is the type of
weather there will be on the day of
filming for example lightning or heavy
rain can cause this location to be
hazardous specially when filming
moving cars and using filming
equipment. To overcome this issue I
shall film on an dry evening.
35. Casting and Costume Design
My main actor I have casted for my teaser trailer,
poster and the selling point of my magazine front
cover is 19 year old Lewis Wright.
Costume Design
The costumes I shall be using for my actors to
wear are normal youth full clothes to relate to
my target audience, this includes jeans and
hoddies. I have also chosen this way of dress to
for fill the stereotypes made about teenagers.
The clothes picked will be dark colours as this
connotes danger and action which for fills the
genre for my teaser trailer.
36. Prop list for filming
• Peugeot 106 – this car will be used to reinforce the typical „boy
racer‟ stereotype which I want to portray in my film.
• Ford Puma - this car will also used to reinforce stereotypes
• Smoking equipment- these items will be used to connote a „drug
usage‟ vibe to my trailer and to pursue what the film will be about.
• A Joker Playing Card- will be used to connote the characters in my
trailer as „jokers‟ as teenage boys think they are. Also the card will
show gambling to match my title “ would you follow the crowd?”
which is also featured on my magazine front cover and film poster. I
will have the card burnt with the prop of a lighter and this will
significant as it show the rebbelness of the characters.
How the card will
look while burning
37. Production Company Logo
I have decided to name my production
company STORM. I decided this because I
wanted a picture of a lightning bolt to make a
stand for my production company and from
this I got the name STORM.
38. My Film Magazine Front Cover
To the right is my first draft of my film magazine front cover. I
chose to call the magazine Grim&Grime because my film has an
urban feel to it and I thought this name would be an appropriate
magazine to advertise my film. I added the dice in the top corner
to connote my film to have a risk taking theme to it. I chose the
text to be sliver against a black background to also give an
urban feel it to. To make this look like a magazine I followed the
conventions of a magazine front cover which included the
barcode, the title, the tagline, the price, the main actors name
shown and the type of genre the film is.
I then saw that the colours on main stream
magazines were not all the same so I change my
front cover to have an accent of light blue to go
with the grey to make my front cover look more
professional.
39. My Film Magazine Front Cover
I then asked people my friends and other media students
what they thought of my magazine front cover and most
of the reactions were that it did not look professional
enough and that you could tell a student made it. I then
followed these comments and looked up a more
professional magazine front cover font and changed the
name of my magazine to reflect the film industry. I also
added images to help promote the urban feel of my action
film and changed the colour scheme to compliment the
pictures. I also added “magazine of the year” above the
title to follow more magazine conventions.
Finally I then wanted the picture to feature my main actor
from my film so I took pictures under a bridge which had
graffiti over it and chose the best one to feature as my main
image but to still give my film the urban „look.‟ As my main
picture had the colour orange as the featured graffiti I
changed my colour scheme to grey, orange, black and white
this connotes an urban vibe but also with the font chosen it
also connotes action to promote my film and I finally had my
finished film magazine front cover.
40. My Film Magazine Front Cover
http://www.flickr.com/photos/71649445@
N05/6476152015/in/photostream/
Please click on the link to view my
Film Magazine front cover
41. My Film Poster
My first film poster to choose from two has a picture
of a „engine start‟ key ring which I took myself to
advertise my film being about cars. This is a simple
background but effective as it leaves mystery to the
audience to want to go and see the film. I have made
my own billing block to follow film poster conventions
and I have also added a release date for the film and
the title of the film. The connotations of this film
poster are from the colour black leaving a mystery
element of the unknown which could also be seen as
a danger to the audience.
I created my Billing Block from a normal
text box using the font Myriad Pro Cond
and changing the character spacing
settings.
42. My Film Poster
I have also produced the following film poster to choose between this
and the previous one. I took a photo of my main character leaning
against a car while holding a cigarette for my whole background. I did
this as the picture connotes what my film is about cars, drug taking and
boys stereotyped to hang around in social groups. I have also followed
the film poster conventions by applying my Billing Block with the
release date of my film, my films title, a tagline (which is also on my
magazine front cover) and a 5 star rating saying what my film magazine
has quoted for the film. I have also added my film company logo
STORM. To the poster to also follow the conventions from film posters.
In conclusion I shall used this poster as the feedback from both is that
this one is more effective and promotes the meaning from my film.
43. My Film Poster
Please click on the link to view my Film
Poster
http://www.flickr.com/photos/71649445@N05/647
6152087/in/photostream
45. Audience Feedback –
Questionnaire
1. Are you male or female?
2. What genre do you think this teaser trailer is?
3. What age do you think my target audience is?
4. What did you think of the sound used?
5. Were the clips of footage appropriate?
6. Did the titles work well with the footage?
7. What did you think of the way the footage went in reverse?
8. What do you think/ have I used the appropriate conventions?
9. What do you think I should change for the better?
10. What do you think out of 10? 10 being the highest 1 being the
lowest
46. Audience Feedback- Results
1.Are you male or female? 2. What genre do you think this teaser trailer is?
Drama
Male
Female Action/Thriller
Other
3. What age do you think my target audience
is?
4. What did you think of the sound
15+ used? “Effective.”
12+
18+ 5. Were the clips of footage
appropriate? “Yes, but could have
more „naughty‟ shots.”
6. Did the titles work well with
the footage? “Yes, but the font
could be bigger.”
47. Audience Feedback- Results
7. What did you think of
10. what do you think out of 10? 10 being the
the way the footage
went in reverse? highest 1 being the lowest
“Really good,
gripped the 6
audience.” 7
8
8. What do you
9
think/have I used
10
the appropriate
conventions? “yes”
9. What do you think I
should change for Overall I shall take all the results into consideration
the better? “ more and change my teaser trailer accordingly for the
camera shots.”
better. These results are valid as the sample I used
was my target audience so the changes I make will
benefit my trailer. I shall make the changes now so my
final will be at the best standard it can be made to.
48. Evaluation
In what ways does your media products use, develop or
challenge forms and conventions of real media products?
I have used a green
band to conform with
real trailers conventions
as I was aiming to make
my teaser trailer look as
professional as I could. I
chose a restricted band
due to the content in my
film
I have also followed the
conventions of real teaser
trailers by including my
company logo at the
beginning of my trailer.
This looks professional as
I found real teasers did
this.
49. Evaluation
In what ways does your media products use, develop or challenge
forms and conventions of real media products?
As I have used title screens
in my teaser trailer to make
it look like a real trailer I
have conformed with real
teaser trailers.
I have also followed
conventions by having “A
FILM BY JEN SHUTTER”
on a title screen but also my
film release date follows
conventions by being
released on a Friday which
was traditional for a film to
be released. This is so my
film can make thee most
money on the opening
weekend.
50. Evaluation
In what ways does your media products
use, develop or challenge forms and conventions of
real media products?
I have also followed
conventions of real media
products as I have included
my billing block from my film
poster on the end of my trailer.
I think this makes my teaser
trailer more professional
against real media products.
Overall I have followed conventions on my
teaser trailer as I wanted to make my teaser
trailer look as real and professional against real
teaser trailer as possible. I have not challenged
conventions also because of this reason.
51. Evaluation
In what ways does your media products use, develop or challenge
forms and conventions of real media products? Continued
I have included the following film magazine conventions :
• The use of a strap line “magazine of the year.”
• The type of font used which is similar to real film
magazines.
• The use of one main image ,my main actor for my teaser
trailer only ,on the front of my cover like real magazine
covers.
• The use of coloured bands used across my cover with
writing inside them. I have used these as real magazines
do to give my magazine a professional edge.
• The use of “urban edition” as it makes my magazine
limited which I used to increase sales.
• Including a barcode , date and price.
• I have used screamers such as “action” and “Lewis
Wright” to attract audience to my film and magazine.
• I have also used the tag line of “would you follow the
crowd?” which connects to my title, Herd as a play of
words from sheep following each other where this is
represented in my film as people following and copying
each other.
I have used these conventions to follow and make my
magazine front cover look as professional as possible . I
haven't challenged the conventions as I did not want to take
the risk of my magazine front cover not looking real.
52. Evaluation
In what ways does your media product use, develop or challenge forms and
conventions of real media products? Continued
I have used the following conventions
of real film posters in my film poster:
• I have used the tag line “would you
follow the crowd?” to make my film
poster look professional and to link to
my title.
• I have used a billing block like real
film posters also along with the
release date to make my poster look
real and also allow the audience to
know information about the making of
my film.
• I have used an image of my main
character and the main car used in
my trailer.
• I've put a 5 star rating in the top
I have used these conventions to make my film right hand corner to express how
poster look as real and professional as possible. I good my film is which will hopefully
haven't challenged conventions of a film poster as I attract audience.
did not want to risk the final „real‟ look of my film • I also put my production company
poster logo on the poster “storm” as real film
posters do to.
53. Evaluation
How effective is the combination of your media
product and ancillary texts (i.e. magazine
cover/ poster?) – please click the link below
http://www.youtube.com/watch?v=ojzhrUPzGWg&f
eature=related
54. Evaluation
What have you learned from
your audience feedback?
http://www.youtube.com/user/flissaylesbury#
p/a/u/0/uKPM787VC4E
Please watch the voice over, click on the link
above. I have already mentioned my
audience feedback results previously but
this clip shows what I have changed for the
better.
55. Evaluation
How did you use media technologies in the construction
and research, planning and evaluation stages?
I used the social network
Facebook as part of my I used You Tube as a
Taken Case Study as a media technology in
way of using media my construction and
technologies research for my teaser
trailer analysis and the
case study marketing
campaign.
I used the internet to Research
find and analyse
print media of film I used the sun paper
posters and online to see how they
magazine front advertised the film
covers. Taken as part of my
http://www.bbfc.co.uk/clas Case Study.
sification/guidelines/interv
ention/
This web site was used
for age classification to
identify the age of my
target audience
56. Evaluation
How did you use media technologies in the construction
and research, planning and evaluation stages?
I used Imovie on the Apple Mac
computers to produce my trailer media
I used the internet to get
product. I did this as I have confidence to
good quality images for my
use this programme and it gives a
location scout by putting my
professional finish.
locations in a Google
I used my Blackberry smart search.
phone as media
technology to take a Planning and
picture of my storyboard Construction A digital recording camera
and to up load it and to
was used to film my teaser
take pictures of the
trailer as it was compatible
different stages of my
with the editing software
poster and magazine cover
and gave a clear picture.
being developed
I used a computer and mini book I used a digital camera to
laptops to use Microsoft publisher to take pictures for my
create my film poster and magazine magazine front
cover. I did this as I felt confident in cover, poster and casting.
using this programme to produce the
best media texts I could.
57. Evaluation
How did you use media technologies in the
construction and research, planning and
evaluation stages?
Please click on the following link for a video
http://www.youtube.com/watch?v=D5E2Z0J
GEjI&feature=youtu.be
