An introduction to Social Media. Presented at the Hamble Business Group Networking Event on Thursday 1st May 2014.

1. Social Media for Small Businesses

2. Introduction
You can no longer ignore Social Media! It is all
around us and influencing both young & old
This session will run through the following:
- What is social media and the channels
- How they can help your business
- Confidence to start using social media
- Who we are

3. Social Media Channels

4. Source: http://dustn.tv/active-users-2013/
The Stats...

6. Why is social media important to
your business?
Social media can be used to address a number of business objectives:
- sell products / services
- drive website traffic
- drive footfall
- drive publicity
- reach new customers
- improve SEO
- monitor competitors
- discover new ideas
- customer feedback
- educate customers
….plus much much more!

7. Business benefits
Facebook
- Engage & connect with
customers
- Build brand values
- Reach new customers
Google +
- New but growing fast
- Increase awareness & drive sales
- Network
- Improve SEO

8. Business Benefits
LinkedIn
- Huge networking potential
- Increase awareness and promote
- Share knowledge position as the
expert
- Generate new business
Twitter
- Global phenomenon
- Reach new and existing customers
- Monitor competitors

9. Business Benefits
Instagram, Pinterest & YouTube
- Share visual content
- Brand building
- Increase awareness
- Promote products & services
- Build trust
- Educate

10. Conclusion
- Use social media to grow your business and its
reputation
- It should form part of your marketing strategy and be a
key business building tactic
- Organic, slow growth is easier to control
- Decide to try one or two, then PRACTISE!
- Don’t be afraid of it. Harness it and run with it!