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A	
  Unique	
  	
  
Retail	
  Business	
  Opportunity	
  
History	
  
•  From	
  its	
  beginnings	
  in	
  the	
  twen;es,	
  DEVERNOIS	
  has	
  today	
  become	
  a	
  
leading	
  fashion	
  label	
  of	
  interna;onal	
  renown.	
  Thanks	
  to	
  its	
  commitment	
  
to	
  quality	
  and	
  knitwear	
  talent,	
  the	
  family-­‐owned	
  company	
  has	
  successfully	
  
preserved	
  the	
  Devernois	
  Tradi;on,	
  the	
  expression	
  of	
  a	
  ;meless	
  chic	
  and	
  
elegance	
  handed	
  down	
  from	
  genera;on	
  to	
  genera;on.	
  	
  
•  Created	
  in	
  1927	
  by	
  Claudius	
  Devernois,	
  the	
  company	
  ini;ally	
  specialized	
  
in	
  jacquard	
  knitwear	
  for	
  men,	
  women	
  and	
  children,	
  before	
  management	
  
shiNed	
  its	
  focus	
  to	
  women’s	
  ready-­‐to-­‐wear	
  in	
  the	
  six;es.	
  	
  
•  The	
  label	
  was	
  further	
  developed	
  in	
  the	
  seven;es	
  by	
  the	
  founder’s	
  
children,	
  Jean	
  Bernard	
  and	
  Zélia	
  Devernois,	
  and	
  Zélia’s	
  husband,	
  Pierre	
  
Boël.	
  	
  
•  During	
  the	
  eigh;es,	
  DEVERNOIS	
  very	
  quickly	
  expanded	
  into	
  other	
  
European	
  markets	
  and	
  stepped	
  up	
  the	
  pace	
  of	
  growth	
  by	
  developing	
  a	
  
franchise	
  network.	
  It	
  also	
  went	
  public	
  with	
  an	
  ini;al	
  public	
  offering	
  of	
  
shares	
  on	
  the	
  Paris	
  Bourse.	
  	
  
	
  
	
  
Shop	
  and	
  Window	
  
The	
  Future	
  
•  The	
  second	
  genera;on	
  made	
  the	
  label	
  a	
  market	
  success	
  and	
  led	
  a	
  host	
  of	
  
unforgeWable	
  adver;sing	
  campaigns	
  based	
  on	
  the	
  slogan	
  “En	
  Devernois,	
  
je	
  suis	
  moi”	
  (“When	
  I’m	
  wearing	
  Devernois,	
  I	
  can	
  be	
  myself”).	
  	
  
	
  
Historically	
  a	
  manufacturer,	
  DEVERNOIS	
  now	
  has	
  180	
  retail	
  outlets,	
  and	
  
the	
  arrival	
  of	
  the	
  third	
  genera;on	
  has	
  invigorated	
  the	
  label	
  in	
  terms	
  of	
  
both	
  design	
  and	
  distribu;on.	
  
Zélia’s	
  daughter,	
  Séverine	
  Brun,	
  has	
  reprised	
  the	
  DEVERNOIS	
  look,	
  
promising	
  a	
  contemporary	
  slant	
  while	
  remaining	
  true	
  to	
  the	
  Devernois	
  
tradi;on.	
  As	
  a	
  young,	
  ac;ve,	
  athle;c	
  execu;ve	
  who	
  successfully	
  combines	
  
a	
  career	
  and	
  family	
  life,	
  Séverine	
  can	
  easily	
  iden;fy	
  with	
  her	
  customers.	
  
She	
  is	
  leading	
  Devernois	
  into	
  a	
  new	
  phase	
  of	
  its	
  long	
  history,	
  by	
  moulding	
  
the	
  company’s	
  tradi;on	
  of	
  quality	
  with	
  a	
  contemporary,	
  signature	
  look.	
  
With	
  her	
  inside	
  knowledge	
  of	
  the	
  family	
  business,	
  Séverine	
  is	
  able	
  to	
  build	
  
on	
  the	
  label’s	
  strengths	
  and	
  modernize	
  it	
  using	
  a	
  strong	
  product/store	
  
concept.	
  
WINTER	
  2013	
  
Franchise	
  Bou;que	
  
HEAD	
  OF	
  TERMS	
  
•  Devernois	
  will	
  decide	
  with	
  you	
  your	
  budget	
  of	
  
buying	
  following	
  your	
  retail	
  Turnover	
  target.	
  
•  Devernois	
  will	
  Deliver	
  the	
  Stock	
  in	
  your	
  Store	
  
as	
  per	
  your	
  order.	
  
•  Devernois	
  will	
  take	
  back	
  10%	
  of	
  your	
  unsold	
  
Stock	
  aNer	
  the	
  sales	
  has	
  finished.	
  
•  	
  Devernois	
  will	
  provide	
  a	
  Merchandise	
  and	
  
window	
  Guide	
  Book	
  
Benefits	
  
•  No	
  Franchise	
  fees	
  or	
  royalty	
  are	
  owed	
  to	
  
Devernois	
  
•  Devernois	
  will	
  refund	
  at	
  the	
  end	
  of	
  the	
  year	
  
•  	
  50%	
  of	
  your	
  adver;sing	
  expense	
  limited	
  to	
  
your	
  annual	
  buying	
  budget.	
  
•  Point	
  of	
  sale	
  Terminal	
  Provided	
  by	
  Devernois	
  
•  Point	
  of	
  Sale	
  support	
  –	
  Poster,	
  catalogues	
  ect	
  
•  Devernois	
  Send	
  a	
  Merchandiser	
  to	
  your	
  Store	
  
Every	
  Season	
  
Devernois	
  Developer	
  	
  
•  The	
  Devernois	
  developer	
  will	
  support	
  you	
  all	
  
the	
  way	
  from	
  the	
  beginning	
  	
  to	
  start	
  of	
  
trading.	
  
•  ANer	
  the	
  store	
  is	
  open	
  the	
  developer	
  will	
  be	
  
on	
  hand	
  to	
  help	
  you	
  and	
  will	
  visit	
  your	
  store	
  	
  	
  
every	
  season.	
  
•  Devernois	
  head	
  office	
  provide	
  everyday	
  
support.	
  
Shop	
  Concept	
  
WINTER	
  2013
	
  
 
Dealings	
  with	
  the	
  development	
  of	
  	
  Devernois	
  franchises	
  in	
  the	
  UK	
  and	
  
Ireland
	
  
	
  
	
   	
  
Email 	
  	
  	
  	
  	
  	
  
	
  devernois@b;nternet.com	
  
Website	
  
	
  www.devernois.fr	
  
	
  
Sophie	
  England 	
  
	
  07771981857	
  
	
  
Florence	
  Sibourd	
  
	
  01608	
  676226	
  

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Presentation Devernois Franchise opportunity

  • 1.   A  Unique     Retail  Business  Opportunity  
  • 2. History   •  From  its  beginnings  in  the  twen;es,  DEVERNOIS  has  today  become  a   leading  fashion  label  of  interna;onal  renown.  Thanks  to  its  commitment   to  quality  and  knitwear  talent,  the  family-­‐owned  company  has  successfully   preserved  the  Devernois  Tradi;on,  the  expression  of  a  ;meless  chic  and   elegance  handed  down  from  genera;on  to  genera;on.     •  Created  in  1927  by  Claudius  Devernois,  the  company  ini;ally  specialized   in  jacquard  knitwear  for  men,  women  and  children,  before  management   shiNed  its  focus  to  women’s  ready-­‐to-­‐wear  in  the  six;es.     •  The  label  was  further  developed  in  the  seven;es  by  the  founder’s   children,  Jean  Bernard  and  Zélia  Devernois,  and  Zélia’s  husband,  Pierre   Boël.     •  During  the  eigh;es,  DEVERNOIS  very  quickly  expanded  into  other   European  markets  and  stepped  up  the  pace  of  growth  by  developing  a   franchise  network.  It  also  went  public  with  an  ini;al  public  offering  of   shares  on  the  Paris  Bourse.        
  • 4. The  Future   •  The  second  genera;on  made  the  label  a  market  success  and  led  a  host  of   unforgeWable  adver;sing  campaigns  based  on  the  slogan  “En  Devernois,   je  suis  moi”  (“When  I’m  wearing  Devernois,  I  can  be  myself”).       Historically  a  manufacturer,  DEVERNOIS  now  has  180  retail  outlets,  and   the  arrival  of  the  third  genera;on  has  invigorated  the  label  in  terms  of   both  design  and  distribu;on.   Zélia’s  daughter,  Séverine  Brun,  has  reprised  the  DEVERNOIS  look,   promising  a  contemporary  slant  while  remaining  true  to  the  Devernois   tradi;on.  As  a  young,  ac;ve,  athle;c  execu;ve  who  successfully  combines   a  career  and  family  life,  Séverine  can  easily  iden;fy  with  her  customers.   She  is  leading  Devernois  into  a  new  phase  of  its  long  history,  by  moulding   the  company’s  tradi;on  of  quality  with  a  contemporary,  signature  look.   With  her  inside  knowledge  of  the  family  business,  Séverine  is  able  to  build   on  the  label’s  strengths  and  modernize  it  using  a  strong  product/store   concept.  
  • 5.
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  • 9. HEAD  OF  TERMS   •  Devernois  will  decide  with  you  your  budget  of   buying  following  your  retail  Turnover  target.   •  Devernois  will  Deliver  the  Stock  in  your  Store   as  per  your  order.   •  Devernois  will  take  back  10%  of  your  unsold   Stock  aNer  the  sales  has  finished.   •   Devernois  will  provide  a  Merchandise  and   window  Guide  Book  
  • 10.
  • 11. Benefits   •  No  Franchise  fees  or  royalty  are  owed  to   Devernois   •  Devernois  will  refund  at  the  end  of  the  year   •   50%  of  your  adver;sing  expense  limited  to   your  annual  buying  budget.   •  Point  of  sale  Terminal  Provided  by  Devernois   •  Point  of  Sale  support  –  Poster,  catalogues  ect   •  Devernois  Send  a  Merchandiser  to  your  Store   Every  Season  
  • 12.
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  • 14. Devernois  Developer     •  The  Devernois  developer  will  support  you  all   the  way  from  the  beginning    to  start  of   trading.   •  ANer  the  store  is  open  the  developer  will  be   on  hand  to  help  you  and  will  visit  your  store       every  season.   •  Devernois  head  office  provide  everyday   support.  
  • 15.
  • 18.   Dealings  with  the  development  of    Devernois  franchises  in  the  UK  and   Ireland         Email              devernois@b;nternet.com   Website    www.devernois.fr     Sophie  England    07771981857     Florence  Sibourd    01608  676226