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Improving user experience
by leveraging the context
The rise of the mobile sensors




 Florent Stroppa
 Product Director
About me
•   studied electronics, optics, computer science, network
    architecture and MEMS

•   joined the mobile scene 10 years ago and still
    passionate about it

•   not a graphic designer but a UX fanatic

•   work with UX designers, software engineers, product
    managers on projects ranging from Voice, SMS services
    to iPhone and Web apps
Which elements define the
 device user experience?
       An engineer perspective
What form it is?
Mobile phones come in very
different form factors.

While manufacturers are
continually coming up with new
designs, there are several
common categories which can
be identified.




                                 http://www.phonescoop.com/glossary/term.php?gid=4
How does it feel?
• Is it heavy or light?
• Is it cold or warm?
• Does it have curves or straight lines?
• Does it look expensive or cheap?
• How does it sound?
Which input?
    • Does it have a keypad?
    • Does it have a keyboard?
    • Does it have a touch screen?
    • Does it have a trackball?
What is the UI philosophy?
How fast it is?
• How long does it take to start an app?
• How long does it take to make a call, take a picture?
• How does it respond to user’s input?
• How fast does it change screens?
• How fast does it connect to the network?
• What about network latency?
How smart it is?
• Does it predict my input?
• Does it predict my intent?
• Does it know where I am and act upon it?
• Does it do what I want to do?
While there have been strong
improvements in device design,
operating systems, user interfaces,
application development and networks
it seems that...
Phones are still stupid
They are always with us,
in the palm of our hands,
 in our pockets or purses
           but...
while I am speaking
while she’s driving
while he’s dancing
while he’s sleeping
They don’t know
    about it
This is improving...
Phones begin
to behave differently
    based on...
orientation
location and directions
acceleration
This is not enough
Phones need to be aware of
       the context
   date, time, location, ambiance, our agenda
        and our relationship with others.
What is the context?

                Context

 Situation                Personal Data             Patterns
Date and time               Contacts
  Location                  Calendar         Short-term        Long-term
 Ambiance                  User Profile       New contact         Call logs
  Proximity                  Photos            Search          Messaging
                                            New locations   Previous app uses
                                            Crowd pattern     Crowd pattern
  Physical                Social context
  Position                Social networks
   Activity                 Local news
    State                  Global news
date and time
• Date : day of week, week-end, holidays, seasons
• Time : day or night, alarm clock
• Mash-up with Calendar data
it’s not okay to be called
it’s okay to be called
Location
• Current user location
• Usual user location : home, office, home country
• Contact location : time zone, weather, price of calls
• Roaming: time zone, calling scheme
work or holidays?
doesn’t locate like work
Situation : ambiance
• Sounds    : noise level, noise pattern
• Lights : light level, main colours
• Motion : still, slow motion, running
sounds like a meeting
doesn’t sound like a meeting
contacts
• Gender  for contextual messages and contact picture
• Mother tongue for predictive text and spell checking
• Group: family, friends, colleagues, customers
events
• Day  events : meeting, business trip, conference call,
  reminders
• Evening : home, outside
• Inconsistencies between current location and
  expected location
• Holidays
The enablers behind
context-aware applications
      The rise of the mobile sensors
The enablers
• Processing    power
• Mobile sensors
• Apps running in background
• Personal data synchronisation
• Communication patterns
• Artificial Intelligence
• The cloud
Mobile sensors
• Location sensors
• Accelerometers
• Gyroscopes
• Microphones
• Camera
• Compass
• Pressure sensors
Future is bright for sensors
• In2010, about 1 in 3 smart-phones will have
  accelerometers.
• Pressure sensors and gyroscope will follow.
• The market for MEMS will top $1 Billion.
Background process
• To understand environment and context, apps
  need to run in the background
• No smart context-aware apps without
  background process
• Android, the best platform for background
  process management. iPhone does not provide
  support for developers.
The cloud

“The mobile platforms, Android and the
others, are so powerful now that you can
build client apps that do magical things
that are connected with the cloud”
Eric Schmidt, Google




 http://www.techcrunch.com/2009/10/28/googles-eric-schmidt-on-magical-potential-of-mobile-cloud/
Leveraging them
Context               AI
                      +
  Situation
                    Cloud
Personal Data
                                    Behavior
                      Learning
                                       Expected
                     Perception        reaction

                      Pattern
Patterns            recognition
                                    Recommendation


                    Data analysis
 Short-term
 Long-term             Crowd
Some samples of
innovative concepts
Eye tracking concept

           tat - 3D Eye Tracking
           Reference : http://www.youtube.com/watch?
           v=7SImOIMcMlk&feature=player_embedded
Schizophrenic device

           MIT Media Lab
           Handheld devices showing
           different personalities
           Reference: http://www.newscientist.com/
           article/dn16617-gadget-reads-users-minds-
           from-their-grip.html
Some Apple patents...
                Motion sensitive UI
                The filing, entitled Variable Device
                Graphical User Interface, describes a
                self-adjusting user interface

                "For example, if the user wishes to
                view the contact information for
                'John Adams,' the user touches the
                display over the area of the row for
                the contact 'John Adams,'" Apple
                says. "While the device is moving,
                the motion of the device can be
                detected. The device can change the
                size of the rows of the contacts in
                the contact list application to give
                the user a larger target area for each
                contact. For example, the height of a
                row can be increased. This gives the
                user a larger touch area with which
                to select a contact. In some
                implementations, the height of the
                toolbar can be increased as well."
What does this
mean for user experience
         team?
UX work will be harder
• We  are going from digital to analog, from binary
  logic to fuzzy logic
• The input is not only the user. There are also the
  environment, the context and the user’s data
• New tools will need to be found to formalise those
  new aspects
Agile methodology
• Agiledevelopment
• Cross-functional team (ux, ui, tech, marketing)
• Prototyping
• Rapid and iterative process
Our experience with
future mobile phones will
   be radically different
Phones will be




Beautiful   &     Intelligent
Won’t interrupt me
while I am speaking thanks to
                         Location
                         Calendar
                         Clock
                         Simple AI
Will use the speaker
while she’s driving thanks to
                       Location
                       Accelerometer
                       Gyroscope
Will vibrate in his pocket
while he’s dancing thanks to
                      Microphone
                      Camera
                      Gyroscope
Won’t ring
while he’s sleeping thanks to
                      Location
                      Accelerometer
                      Clock
                      Microphone :)
Thank you

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Mobile user experience conference 2009 - The rise of the mobile context

  • 1. Improving user experience by leveraging the context The rise of the mobile sensors Florent Stroppa Product Director
  • 2. About me • studied electronics, optics, computer science, network architecture and MEMS • joined the mobile scene 10 years ago and still passionate about it • not a graphic designer but a UX fanatic • work with UX designers, software engineers, product managers on projects ranging from Voice, SMS services to iPhone and Web apps
  • 3. Which elements define the device user experience? An engineer perspective
  • 4. What form it is? Mobile phones come in very different form factors. While manufacturers are continually coming up with new designs, there are several common categories which can be identified. http://www.phonescoop.com/glossary/term.php?gid=4
  • 5. How does it feel? • Is it heavy or light? • Is it cold or warm? • Does it have curves or straight lines? • Does it look expensive or cheap? • How does it sound?
  • 6. Which input? • Does it have a keypad? • Does it have a keyboard? • Does it have a touch screen? • Does it have a trackball?
  • 7. What is the UI philosophy?
  • 8. How fast it is? • How long does it take to start an app? • How long does it take to make a call, take a picture? • How does it respond to user’s input? • How fast does it change screens? • How fast does it connect to the network? • What about network latency?
  • 9. How smart it is? • Does it predict my input? • Does it predict my intent? • Does it know where I am and act upon it? • Does it do what I want to do?
  • 10. While there have been strong improvements in device design, operating systems, user interfaces, application development and networks it seems that...
  • 12. They are always with us, in the palm of our hands, in our pockets or purses but...
  • 13. while I am speaking
  • 17. They don’t know about it
  • 19. Phones begin to behave differently based on...
  • 23. This is not enough
  • 24. Phones need to be aware of the context date, time, location, ambiance, our agenda and our relationship with others.
  • 25. What is the context? Context Situation Personal Data Patterns Date and time Contacts Location Calendar Short-term Long-term Ambiance User Profile New contact Call logs Proximity Photos Search Messaging New locations Previous app uses Crowd pattern Crowd pattern Physical Social context Position Social networks Activity Local news State Global news
  • 26. date and time • Date : day of week, week-end, holidays, seasons • Time : day or night, alarm clock • Mash-up with Calendar data
  • 27. it’s not okay to be called
  • 28. it’s okay to be called
  • 29. Location • Current user location • Usual user location : home, office, home country • Contact location : time zone, weather, price of calls • Roaming: time zone, calling scheme
  • 32. Situation : ambiance • Sounds : noise level, noise pattern • Lights : light level, main colours • Motion : still, slow motion, running
  • 33. sounds like a meeting
  • 34. doesn’t sound like a meeting
  • 35. contacts • Gender for contextual messages and contact picture • Mother tongue for predictive text and spell checking • Group: family, friends, colleagues, customers
  • 36. events • Day events : meeting, business trip, conference call, reminders • Evening : home, outside • Inconsistencies between current location and expected location • Holidays
  • 37. The enablers behind context-aware applications The rise of the mobile sensors
  • 38. The enablers • Processing power • Mobile sensors • Apps running in background • Personal data synchronisation • Communication patterns • Artificial Intelligence • The cloud
  • 39. Mobile sensors • Location sensors • Accelerometers • Gyroscopes • Microphones • Camera • Compass • Pressure sensors
  • 40. Future is bright for sensors • In2010, about 1 in 3 smart-phones will have accelerometers. • Pressure sensors and gyroscope will follow. • The market for MEMS will top $1 Billion.
  • 41. Background process • To understand environment and context, apps need to run in the background • No smart context-aware apps without background process • Android, the best platform for background process management. iPhone does not provide support for developers.
  • 42. The cloud “The mobile platforms, Android and the others, are so powerful now that you can build client apps that do magical things that are connected with the cloud” Eric Schmidt, Google http://www.techcrunch.com/2009/10/28/googles-eric-schmidt-on-magical-potential-of-mobile-cloud/
  • 43. Leveraging them Context AI + Situation Cloud Personal Data Behavior Learning Expected Perception reaction Pattern Patterns recognition Recommendation Data analysis Short-term Long-term Crowd
  • 45. Eye tracking concept tat - 3D Eye Tracking Reference : http://www.youtube.com/watch? v=7SImOIMcMlk&feature=player_embedded
  • 46. Schizophrenic device MIT Media Lab Handheld devices showing different personalities Reference: http://www.newscientist.com/ article/dn16617-gadget-reads-users-minds- from-their-grip.html
  • 47. Some Apple patents... Motion sensitive UI The filing, entitled Variable Device Graphical User Interface, describes a self-adjusting user interface "For example, if the user wishes to view the contact information for 'John Adams,' the user touches the display over the area of the row for the contact 'John Adams,'" Apple says. "While the device is moving, the motion of the device can be detected. The device can change the size of the rows of the contacts in the contact list application to give the user a larger target area for each contact. For example, the height of a row can be increased. This gives the user a larger touch area with which to select a contact. In some implementations, the height of the toolbar can be increased as well."
  • 48. What does this mean for user experience team?
  • 49. UX work will be harder • We are going from digital to analog, from binary logic to fuzzy logic • The input is not only the user. There are also the environment, the context and the user’s data • New tools will need to be found to formalise those new aspects
  • 50. Agile methodology • Agiledevelopment • Cross-functional team (ux, ui, tech, marketing) • Prototyping • Rapid and iterative process
  • 51. Our experience with future mobile phones will be radically different
  • 52. Phones will be Beautiful & Intelligent
  • 53. Won’t interrupt me while I am speaking thanks to Location Calendar Clock Simple AI
  • 54. Will use the speaker while she’s driving thanks to Location Accelerometer Gyroscope
  • 55. Will vibrate in his pocket while he’s dancing thanks to Microphone Camera Gyroscope
  • 56. Won’t ring while he’s sleeping thanks to Location Accelerometer Clock Microphone :)