A Quick and easy hand-out that accompanies the Pinterest: Presentation given by Jamie Jamison Adams of FLower Shop Network (www.flowershopnetwork.com) at the Arkansas Florist Asscoiation COnvention in Hot Spring AR - August of 2012.

2. Drive Traffic To Your Website
●
Better Customer Engagement
●
Ideas – Giving and Getting
●
Place To Showcase Designs
●

3.  Create a Pinterest account specifically for your
shop .
To learn how to create an account go to
http://www.flowershopnetwork.com/blog/pinterest/
 Be a Voyeur – check Pinterest out and learn how to use it.
 Better Photos - buy a good digital camera or smartphone.
 Know Pinterest's rules – to learn more visit
www.pinterest.com/about/copyright
 Best Boards - Decide what boards you want and how you
will measure success.

4. Showcasing Your Inspiration From
Work Others
 Wedding  Wedding Trends
 Funeral Flowers  Tips, Tricks, & Ideas
 Prom Flowers  Holiday Inspiration
 Holiday Flowers  Designs We Love
 Gift Ideas  Inspiration

5. Wedding Boards
 Wedding Bouquets – by style,  Goal – Showcase your
color, or type – bridal or bridesmaid
wedding work & direct
 Wedding Boutonnieres – by style,
them to wedding page on
color, or type
website (if possible).
 Wedding Corsages – by style,
color, or type
 Expectation – Better
 Wedding Reception Flowers –
style, color, or type communication with brides
 Wedding Ceremony Flowers – by & increase traffic to
style, color, or type wedding page on website.

6. Sympathy Boards
 Goal – Showcase your
 Casket Pieces – by style, color, or funeral work & direct
type
them to funeral page on
 Standing Sprays – by style or color
website (if possible).
 Family Pieces – by relation, style or
color
 Expectation – Better
 Funeral Flowers – by service
communication with
(memorial, cremation, traditional)
or type (vase, basket) families & increase traffic
to funeral page on website.

7. Everyday Boards
 Goal – Showcase your
 Birthday – by color, type, or work & direct them to
personality
specific pages on
 Anniversary – by style, color,
website.
personality, or years
 Just Because – by style, color, type
 Expectation – Create
or season
interest in flowers & your
shop; increase traffic to
your website.

8.  Promote Your
Pinterest Online
 Social Media
(Facebook)
 Link From Your
Website
 Pinterest
In Your Store
 iPad or Tablet
 Inspiration Station
setup

9. Places To Go For Help
Video on creating boards, pinning & repinning
http://youtu.be/ElMptvxthiA
How to get started on Pinterest
www.flowershopnetwork.com/blog/pinterest/
Pinterest Help Section
http://pinterest.com/about/help/

10. Companies With
Great Board Ideas
Flower Shop Network http://pinterest.com/flowershopnetwk/
Blooming Idea http://pinterest.com/bloomingidea/
Lavender Hill Florals http://pinterest.com/mshillfloral/
Every Bloomin' Thing http://pinterest.com/EBTIC/
Poseyland Florist http://pinterest.com/poseyland/
Petals & Vines http://pinterest.com/petalsnvines/
Zenplicity Studio Florist http://pinterest.com/zenplicity/
Monday Morning Flowers http://pinterest.com/mondayflowers/

11. Jamie Jamison Adams
SEO/ InBound Marketing Manager
Flower Shop Network
jadams@flowershopnetwork.com