How nonprofits can get bloggers to work with them on social media campaigns.

1. FROM PROPOSAL TO
HAPPILY EVER AFTER

2. FROM PROPOSAL TO
HAPPILY EVER AFTER
how non-profits can craft a creative + meaningful social media campaign
with BLOGGERS!

3. HELLO

4. HELLO
k im

5. HELLO
k im
... and I am a blogger.

7. The Truth About Bloggers

8. The Truth About Bloggers
Most bloggers suffer from...

10. F
O
M
O

11. F ear
O
M
O

12. F ear
Of
M
O

13. F ear
Of
M issing
O

14. F ear
Of
M issing
O ut

15. F ear
Of
M issing
O ut

16. blo gger

17. Delusions of Grandeur
blo gger

19. Attention Deficit Disorder

20. Attention Deficit Disorder
pay.

21. Attention Deficit Disorder
pay. attention.

22. Attention Deficit Disorder
pay. attention. to.

23. Attention Deficit Disorder
pay. attention. to. ME!

24. We Have Something To Say

25. The Truth About Bloggers
Despite these seemingly negative attributes, a lot of bloggers
want...

26. to make a {positive} impact

27. to make a {positive} impact

28. What does this mean for you?

29. What does this mean for you?
There is a community of social influencers that are just sitting
there, ready to activate, advocate & propagate for you!

30. What does this mean for you?
There is a community of social influencers that are just sitting
RE E!
there, ready to activate, advocate & propagate for you!
F
F O’

31. What does this mean for you?
There is a community of social influencers that are just sitting
RE E!
there, ready to activate, advocate & propagate for you!
F
F O’
Seriously?

32. What does this mean for you?
There is a community of social influencers that are just sitting
RE E!
there, ready to activate, advocate & propagate for you!
F
F O’
Seriously? Seriously.

33. Another Truth About Bloggers

34. Another Truth About Bloggers

35. Another Truth About Bloggers
Not all bloggers are created equal.

36. The Truth About Bloggers
There are two kinds of bloggers:
bloggers who will work for free to get exposure.
bloggers for whom there is no way in hell they’d
work for free to get exposure (or otherwise); but
who might (if it’s for a non profit with a cause
that resonates with them).

37. SO
HOW?

38. ask.

39. COURTSHIP
Sadie Hawkins.*g
Do your homework & research the bloggers
Resources: sanantoniomomblogs.com / San Antonio Magazine, etc.
READ their blog. Most importantly, their ABOUT page.
things to note: can they write well? do they post pictures? do they have a
social media policy?
Finally, decide: are they a good fit?

40. The Proposal
The Pre-nup: define your expectations.
The only proper way to propose is by email.
(and be sure to bcc your proposees, otherwise that can be kinda embarassing... & kind of
unprofessional.)
Never. Ever. Propose...
On Facebook
On Twitter
Or on any other social media site.
And don’t misspell their name. Or use the wrong name.

42. AMBASSADORSHIPS

43. AMBASSADORSHIPS

44. AMBASSADORSHIPS

45. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS

46. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS
“

47. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS
“
”

48. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS
“
”

49. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS
“
” unceremoniously copied and pasted from

50. AMBASSADORSHIPS
AM-BADASS-ADORSHIPS
“
” unceremoniously copied and pasted from
- Wikipedia

51. Exhibit A

52. Exhibit B

53. Exhibit B

54. Exhibit B
Kids Are Heroes, founded in 2008 by Gabe O’Neill and his
daughter, Mary Margaret.
O’Neill uses social tools like Twitter and Facebook as well as the blogging community
to spread the word, so creating an ambassador program to get the message out
seemed like a natural fit.
There are currently 24 ambassadors from across the U.S. and Canada, and the non
profit hopes to add more.
Quinn Peyser is one of the ambassadors and decided to get creative and use his
talent as an artist to design t-shirts to sell on his blog in an effort to help raise
funds.

55. Exhibit C

56. Exhibit C

57. How To Create Meaningful
Ambassadorships
Choose the right bloggers / social media influencers.
Build engaging campaigns. Together.
Reward your ambassadors

58. Know what you want and ...
Create an application process. Or not.
Are they passionate about your cause?
How much experience do they have?
Are they active on their social media platforms?
Can they write well?
Are they selective with their partners? Or are they easy?
Create a contract. Or not.

59. Blogger Ambassadors Cannot
Help You:

60. Blogger Ambassadors Cannot
Help You:

61. Blogger Ambassadors Cannot
Help You:
Find the pot of gold at the end of the rainbow.

62. Blogger Ambassadors Can
Help You:
write blog posts (on your blog or on their own)
generate campaign ideas & execute them
create YouTube videos
manage social media contests/memes (Instagram, Pinterest, etc.)
create webinars
do what for profit brands are doing, but tweaked for you
sprinkle your day with sparkles, unicorns and spirit fingers

63. Remember
The Truths About Bloggers?

64. Remember
The Truths About Bloggers?
FOMO

65. Remember
The Truths About Bloggers?
FOMO

66. Remember
The Truths About Bloggers?
FOMO Delusions of Grandeur

67. Remember
The Truths About Bloggers?
FOMO Delusions of Grandeur

68. Remember
The Truths About Bloggers?
FOMO Delusions of Grandeur Attention Deficit Disorder

69. Remember
The Truths About Bloggers?
FOMO Delusions of Grandeur Attention Deficit Disorder

70. One Last Truth About Bloggers

71. One Last Truth About Bloggers
^

72. ortant
very imp
One Last Truth About Bloggers
^

73. ortant
very imp
One Last Truth About Bloggers
^
We LOVE the bling!

74. Happily Ever After?
That’s totally up to you. Both.

75. Questions?

76. totally off topic, but still
relevant... kinda:
Never underestimate the power of visual imagery.
Pinterest’s user base is 70% women, primarily in the 25-45 age group. The majority of them
have college educations. And over 30% of them have household incomes of $100,000 and
beyond.
Think your organization is not visual enough to be on Pinterest?
It’s all about how you apply it.
The value of Pinterest is that it becomes a referral visual, always
linking back to you.