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Flyer Spirit Facebook
Julie Bennett     Mary Orlet
Meghan Burke     Kaitlin Smith
Eric Dempsey     Sara Stricker
 Erin Farrelly
Problems with Current Page
 Not enough buzz/awareness about page
   Only 45 fans out of UD’s entire network
 No information about the store on the page
 FS does not update page with new
  sales/promotions
 FS is not taking advantage of their
  opportunity to communicate with prime
  target market
Flyer Spirit- Facebook
Recommendations
 Create new Facebook page to include:
   Pictures
   Information about the store
   Status updates with store activity
 Students, alumni and faculty have the ability
  to become “friends” with Flyer Spirit
 Friends of FS will be able to be constantly
  updated with any FS news or information
FS Facebook Ad Schedule
 Pulsing Strategy
 Increased advertising at certain times
  throughout the year




Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
Steps in Creating a
      Facebook Page

 Step One: Sign up!
 Step Two: Fill out your profile
  information
 Step Three: Join a network
Step One: Sign Up!
 Sign up at www.facebook.com
 Verify information through confirmation
  email to complete registration
 Add friends based on your email
  contacts
   *this step was skipped because the email
    address FlyerSpiritUD@gmail.com has no
    contacts
Flyer Spirit- Facebook
Step Two: Create your Profile!
 Fill in high school, college, and
  company information
 The following information was filled in
  for Flyer Spirit:
   College: University of Dayton
   Company: Flyer Spirit
Step Two: Create your Profile!
Step Three: Join a Network!
 Network will automatically recommend
  friends to you based on school,
  location, company, etc
 Flyer Spirit’s networks:
   Dayton, Ohio
   University of Dayton
Step Three: Join a Network!
Welcome to Facebook!
 Facebook homepage contains a mini
  feed with constant updates on friends
 At Facebook you can:
   Search for individuals and groups
   Invite friends into your network
   Update your status
   Create events
   Lots of other Facebook activities!
Welcome to Facebook!
Welcome to Facebook!
Final Facebook Page
Final Facebook Page
Final Facebook Page
Flyer Spirit Facebook
 Flyer Spirit will be able to create events,
  inviting Facebook friends to participate
 Can advertise sales and promotions
 Target Market can interact with Flyer
  Spirit through their Facebook page
 Flyer Spirit can now promote directly to
  their target market in a cost effective
  way
 Pulsing Strategy
Future Projections for
            Facebook
 Use photo album for online catalogue
  for purchase
   Link to the Flyer Spirit website
 List job openings
 Birthday Promotions for FB friends
 Interactive blog between customers
  through wall posts
Questions??

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Flyer Spirit- Facebook

  • 1. Flyer Spirit Facebook Julie Bennett Mary Orlet Meghan Burke Kaitlin Smith Eric Dempsey Sara Stricker Erin Farrelly
  • 2. Problems with Current Page  Not enough buzz/awareness about page  Only 45 fans out of UD’s entire network  No information about the store on the page  FS does not update page with new sales/promotions  FS is not taking advantage of their opportunity to communicate with prime target market
  • 4. Recommendations  Create new Facebook page to include:  Pictures  Information about the store  Status updates with store activity  Students, alumni and faculty have the ability to become “friends” with Flyer Spirit  Friends of FS will be able to be constantly updated with any FS news or information
  • 5. FS Facebook Ad Schedule  Pulsing Strategy  Increased advertising at certain times throughout the year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 6. Steps in Creating a Facebook Page  Step One: Sign up!  Step Two: Fill out your profile information  Step Three: Join a network
  • 7. Step One: Sign Up!  Sign up at www.facebook.com  Verify information through confirmation email to complete registration  Add friends based on your email contacts  *this step was skipped because the email address FlyerSpiritUD@gmail.com has no contacts
  • 9. Step Two: Create your Profile!  Fill in high school, college, and company information  The following information was filled in for Flyer Spirit:  College: University of Dayton  Company: Flyer Spirit
  • 10. Step Two: Create your Profile!
  • 11. Step Three: Join a Network!  Network will automatically recommend friends to you based on school, location, company, etc  Flyer Spirit’s networks:  Dayton, Ohio  University of Dayton
  • 12. Step Three: Join a Network!
  • 13. Welcome to Facebook!  Facebook homepage contains a mini feed with constant updates on friends  At Facebook you can:  Search for individuals and groups  Invite friends into your network  Update your status  Create events  Lots of other Facebook activities!
  • 19. Flyer Spirit Facebook  Flyer Spirit will be able to create events, inviting Facebook friends to participate  Can advertise sales and promotions  Target Market can interact with Flyer Spirit through their Facebook page  Flyer Spirit can now promote directly to their target market in a cost effective way  Pulsing Strategy
  • 20. Future Projections for Facebook  Use photo album for online catalogue for purchase  Link to the Flyer Spirit website  List job openings  Birthday Promotions for FB friends  Interactive blog between customers through wall posts