1. Flyer Spirit Facebook
Julie Bennett Mary Orlet
Meghan Burke Kaitlin Smith
Eric Dempsey Sara Stricker
Erin Farrelly
2. Problems with Current Page
Not enough buzz/awareness about page
Only 45 fans out of UD’s entire network
No information about the store on the page
FS does not update page with new
sales/promotions
FS is not taking advantage of their
opportunity to communicate with prime
target market
4. Recommendations
Create new Facebook page to include:
Pictures
Information about the store
Status updates with store activity
Students, alumni and faculty have the ability
to become “friends” with Flyer Spirit
Friends of FS will be able to be constantly
updated with any FS news or information
5. FS Facebook Ad Schedule
Pulsing Strategy
Increased advertising at certain times
throughout the year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6. Steps in Creating a
Facebook Page
Step One: Sign up!
Step Two: Fill out your profile
information
Step Three: Join a network
7. Step One: Sign Up!
Sign up at www.facebook.com
Verify information through confirmation
email to complete registration
Add friends based on your email
contacts
*this step was skipped because the email
address FlyerSpiritUD@gmail.com has no
contacts
9. Step Two: Create your Profile!
Fill in high school, college, and
company information
The following information was filled in
for Flyer Spirit:
College: University of Dayton
Company: Flyer Spirit
11. Step Three: Join a Network!
Network will automatically recommend
friends to you based on school,
location, company, etc
Flyer Spirit’s networks:
Dayton, Ohio
University of Dayton
13. Welcome to Facebook!
Facebook homepage contains a mini
feed with constant updates on friends
At Facebook you can:
Search for individuals and groups
Invite friends into your network
Update your status
Create events
Lots of other Facebook activities!
19. Flyer Spirit Facebook
Flyer Spirit will be able to create events,
inviting Facebook friends to participate
Can advertise sales and promotions
Target Market can interact with Flyer
Spirit through their Facebook page
Flyer Spirit can now promote directly to
their target market in a cost effective
way
Pulsing Strategy
20. Future Projections for
Facebook
Use photo album for online catalogue
for purchase
Link to the Flyer Spirit website
List job openings
Birthday Promotions for FB friends
Interactive blog between customers
through wall posts