2. Bringing the Power of Online Reputation Management to Small Businesses Robert CicconeVice President - American Express OPEN
3. “We need help to grow our business” Getting & retaining customers Improving profitability & cash flow Saving time
4. Small Businesses and Social Media 44% of entrepreneurs use social media to promote their business Facebook 35% LinkedIn 15% Twitter 10% Blog 8% YouTube 8% FourSquare 2% American Express OPEN’s 2011 Small Business Monitor
5. Risk Or Benefit for Small Business? 90%of consumers trust recommendations from people they know 70%trust consumer opinions online* 54% of small businesses use social networks to monitor feedback** *The Neilson Company **SBSI, University of Maryland and Network Solutions
6. Small Businesses Need/Want to… MANAGE their online presence LEARN what their customers are saying CONNECT online with their customers American Express OPEN introduces YourBuzz. FREE
7. A Small Business: Finnegan’s Grill “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.” Billy Carey, Owner
8. A Small Business: Finnegan’s Grill “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.” Billy Carey, Owner
9. A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.” Billy Carey, Owner