2. CM Summit Local Matters Kevin Barenblat CEO and Co-Founder May 2011
3. Software and Services to Help You Succeed in Social We provide the most powerful enterprise software tools and services to help brands build, protect, manage and measure brand presence and relationships on the leading social networks. SAN FRANCISCO . NEW YORK . LONDON
6. The Local Opportunity 1 2 3 Capitalize on local engagement with local experiences Foster loyalty at local level, reinforce national brand Drive advocacy through WOM
7. What You Need Before Seizing the Opportunity Blueprint Foundation
8. Blueprint: Organize for Social A B C D Be consumer-centric Maintain national corporate marketing, oversight Empower local managers Geo-target audiences with relevant messaging
9. Foundation: Management Tools Reinforce national brand by integrating local Pages and Places into a unified corporate Page
10. Local Engagement 1 Capitalize on local engagement with local experiences
11. Allstate Empowers Local Affiliates Relationships are local. Enable local affiliates: • Roles and Permissions • Approval workflow • Content libraries • Page templates 14K Agents
12. Charlotte Russe Creates Local Experience In store marketing and social and mobile offer to drive in-store traffic
13. Local Loyalty 2 Foster loyalty at local level, reinforce national brand
17. Virgin America Encourages Check-Ins to Broadcast Advocacy Location-based experiences create engagement which amplify brand advocacy
18. Hot Topic Maintains Mindshare Social engagement maintains brand preference. builds loyalty and creates WOM
19. The Local Opportunity 1 2 3 Capitalize on local engagement with local experiences Foster loyalty at local level, reinforce national brand Drive advocacy through WOM
