1. Redefining a Category
Through Social
Signal San Francisco | March 21st, 2012
Natalie Malazenko, Director, WW Digital Marketing & Social Media

2. Spectre: The Premium Ultrabook

3. Countdown & Tease

5. Perceptions Form

6. 2nd Teaser Showing Features

7. Perception Evolved

8. Breaking Through CES Noise
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

9. Throw a Party

10. First Ever Live Streamed Concert on Twitter to Celebrate Spectre
• Over 1450 blogs written
about live stream with pick
up in U.S., UK,
Netherlands, Japan, &
others, showing amazing
Global Reach
• Mashable Article 2nd most
shared article of the week
and it launched on a Friday.

11. First Ever Live Streamed Concert on Twitter to Celebrate Spectre
• #TiestoLive, trended #1 Worldwide
ORGANICALLY beating #CES Buzz
• #TiestoLive rose total HP CES buzz to
be the most mentioned tech brand in
timeframe:

12. Did it work?
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

13. “Everyone knows that when it comes to great-looking laptops,
Apple leads the way. Or, at least, used to lead the way. Until HP
announced their new design at the Consumer Electronics Show
in Las Vegas. […]The Spectre is thin and extremely portable as
you'd expect from an Ultrabook -- but it's also drop-dead
gorgeous.” – Gary Krakow

14. Ultrabook Mentions
HP
HP Ultrabooks
Mentioned Samsung
more in Ultrabook Dell
Discussions than any ASUS
other Windows PC Acer
manufacturer.
Toshiba
Lenovo

15. Momentum
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

16. Spectre Eclipse
hpeclipse.com
#SpectreEclipse

17. Thank you
@NatalieMalas
natalie.malaszenko@hp.com
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.