Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
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1) Marketing and social enterprises are undergoing major changes driven by 10-year computing cycles that have increased the number of users on each new platform. 2) Customers now share more on social media than ever before, commenting on articles and products and asking questions of brands. 3) While customers and employees are increasingly social, many companies have yet to fully adopt social tools, risking falling behind top brands that are shifting marketing efforts to social media.
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Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)
- 1. Marketing and the Social Enterprise Ross Piper SVP Salesforce
- 2. Ten Year Computing Cycles 10X more users with each cycle 2010 s Social Revolution 2000 s Mobile 1990 s Cloud 1980 s Desktop Computing Client/Server Cloud 1970 s Mini Computing 1960 s Computing Computing Mainframe Computing Data Business Process Web Mobile SocialA Management Apps Logic Apps Automation Apps Apps Apps pps
- 3. Customers Share More than Ever Before Having a problem Great with… article on… Love the Looking new… Cool for recs... video… Hiring Product a CTO… review…
- 4. The Social Divide: Customers and Companies Your customers and What about employees are social. your company?
- 5. The Top Brands Are Making the Shift to Social
- 6. Top Brands are Shifting to Social
- 7. Chrysler: Halftime in America
- 8. Social Mentions of CM Summit Trended @bluechoochoo 14K followers 100s of RTs Bob Lisbonne Sarah Bernard Amanda Richmond Barry Diller 1,800+ social mentions Day 1 of CM Summit
- 9. What are people saying about the CM Summit?
- 10. Day 1 Speakers By Social Mention Volume
- 11. Social is Disrupting the Entire Enterprise Executives Lead gen Sales Customer service Marketing Marketing & PR R&D Recruiting Service R&D C-Suite Recruiting
- 12. Delight Your Employees and Customers in a Whole New Way Employee Social Network Customer Social Network Social Collaborate Profile Market Work Service Extend Sell
Notes de l'éditeur
- Our industry is constantly shifting, and that shift continues today.We have seen the industry change from mainframe computing and mini-computing in the 60’s and 70’s, to client server and desktop cloud computing in the 80’s and 90’s. In the 2000’s, Steve Jobs led the shift with iPhones and iPads to mobile cloud computing.Now we’re in the middle of a major shift in computing. We call it the Social Revolution.Visionaries like Mark Zuckerberg at Facebook and Jack Dorsey at Twitter are leading this shift to social. The enterprise computing world needs to change and transform as well.
- Our customers are social. Our employees are social. But are our customers and employees being social with our companies? What about our companies? Are companies social? Do we have social enterprises?
- There are three things that we can do to bridge this social divide to create a social enterprise: create an employee social network, a customer social network, and a public social network. You have the opportunityto delight your customers in a whole new way. You're going to have a level of customer intimacy that's unprecedented.Customers today expect that the companies they work with know what they “like” on Facebook, what they are saying on Twitter, who they are connected to on LinkedIn and more. In the social enterprise, the social customer profile captures all of this publicly available information, empowering every employee to delight customers by knowing who they are and delivering an entirely new level of service, only possible in today’s social world.Through employee social networks, people at work can rapidly collaborate on ideas and information. Using the social features popularized by Facebook and Twitter -- such as profiles, status updates and real-time feeds – employee social networks let employees “follow” documents, people, business processes and application data. The result is a new level of productivity that crosses departments and organizational barriers because the insights are pushed to employees in real-time. By connecting to social channels like Facebook and Twitter, companies can delight customers by listening, analyzing and engaging with them. Customer social networks allow companies to build stronger relationships with their customers in an entirely new way on today's most popular social channels like Facebook and Twitter. Companies can createpublic social networks so they can be part of the conversation. Public social networks allow companies to listen to their customers, to engage them, and connect your products to this network.