Managing Conversations at Scale
•Télécharger en tant que PPTX, PDF•
2 j'aime•510 vues
Recommandé
Contenu connexe
Tendances
Tendances (19)
En vedette
En vedette (8)
Similaire à Managing Conversations at Scale
Similaire à Managing Conversations at Scale (20)
Plus de Signal Chicago 2012
Plus de Signal Chicago 2012 (20)
Managing Conversations at Scale
- 1. Conversational Marketing Summit New York, NY June 7, 2011
- 2. Can Brands Manage The Conversation Layer At Scale? Matt Goddard CEO, R2integrated @R2iMatt @r2integrated
- 3. Research Approach: Survey Intercept Focus group Current customers
- 4. How do we define scale?
- 5. What do we mean by the conversation layer?
- 6. Awareness Decision Making Showing me things I may want What product will I actually buy Advertising Layer Conversation Layer
- 7. People, Places and Content Networked Communities of Interest The new battleground for decision-making behavior
- 8. Research showed: Lions share of budget is the things they can measure. (CPC, behavioral targeting, paid media) Focused mostly on the big 4. 36% of respondents were looking at the outer web. 25% are engaged in influencer outreach. Content objects and downloads, not conversations.
- 9. Respondents said: “I don’t have the staff or workflow.” “I can’t explain to mgmt what’s working.” “I’m overloaded with data.” “Need to identify key areas of importance.”
- 10. Respondents said: “Marketers will always have an avenue of awareness.” It’s reaching (conversing with) the targeted audience that is difficult.”
- 11. The Scale vs. Relevancy Problem
- 12. Let’s ask a different question: Can we scale? No Can we prioritize? Yes How?
Notes de l'éditeur
- The title of our talk is Can Brands Manage the Conversation Layer. We will answer that question today based on research that was performed by R2i over the last 6 months. This research came from a variety of sources including:Do I really need this slide
- .