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FP7 FET Project
Lucia Pannese, imaginary
SmartSociety
30/07/2014 www.smart‐society‐project.eu
Le aree di applicazione dei nostri Serious Games
E-Health
e
riabilitazione
Smart
Society Kinect e
Leapmotion
Cambio
comportamentale
Cultura
e
Turismo
Mobile
e
Advergames
Training
e
apprendimento
Smart Cities
Modern cities are becoming “social organisms” where people 
interact on many different levels and within/across many 
different communities 
Smart Cities have achieved notable results in terms of 
ubiquitous sensing technologies and related services (able to 
collect large amounts of data)
Currently, Smart Cities largely ignore the social aspects, i.e. 
the role of people and communities in cities and the rich 
complexity characterizing the interactions among people and 
the city infrastructure (semantic gap)
21st June 2012 3
SmartSociety as a CAS
SmartSociety will model the city as a CAS:
 Through a serious games‐based approach within an 
advanced and realistic simulation environment, in which 
there will be a symbiosis between virtual and real world 
 Different layers for different urban domains (i.e., 
transportation, security, quality of life, etc.). 
 Different users with different incentives
 Different goals, fine‐grained collective action
21st June 2012 4
Operating principles: information resources 
that peers can manage, actions they can take,  
incentives for using the resources and taking 
action 
Design principles: models, policies and 
mechanisms to determine how different social 
groups can achieve their goals
Evolutionary principles: learning and evolution 
in response to changes in the environment, 
policies and city constraints
5
Goals and Objectives
Bruxelles 30/07/2014
Implementing and designing a prototype of Serious Game
 offering a flexible, reconfigurable and personalised user‐oriented framework
 by leveraging the technological infrastructure developed in the project
 exposing functionalities developed by technical partners according to users' needs &
expectations
 demonstrating and validating project concepts
How will the SmartSociety Serious Game look like?
Conflict
Resolution
Smart
Society Human
&
Machine
Creativity,
Reputation
Incentives
Culture
and
Tourism
Individual
vs
Collective
Exploiting
&
Collaborating
Space of Investigation
30/07/2014 www.smart‐society‐project.eu 7
 Central object of investigation
o To describe visionary scenarios for future smart tourism
o To design the SmartSociety Serious Game / Gamified Environment
o To implement the SmartSociety Serious Game prototype
o To define testing scenarios and the associated evaluation methodology
o To repeatedly test and evaluate the SmartSociety Serious Game
o To extend the produced Gamified Environment to other contexts
SmartSociety Relevant Dimensions
30/07/2014 www.smart‐society‐project.eu 8
 SmartSociety is interested in: diversity, hybridity and 
compositionality
 The second dimension addresses aspects of possible 
solutions: operating principles, design principles, and 
evolutionary properties
Diversity
30/07/2014 www.smart‐society‐project.eu 9
In SmartSociety, we are interested in diverse populations of 
interacting humans and machines, with different
backgrounds, knowledge, skills, objectives, and expectations
 There is no framework simulating society mixing serious 
games, virtual worlds, simulations and social networks with 
the use of real data. Only the mixture of all these 
techniques and approaches will guarantee any potential 
user (with potentially different backgrounds, knowledge, 
skills, objectives, and expectations) a proper way into the 
virtual society to be able to make use and sense of the 
disposable data and info and contribute to it
Hybridity
30/07/2014 www.smart‐society‐project.eu 10
A central aspect of SmartSociety is that we are interested in
humans and machines playing different roles (providing data,
performing computations, making decisions), and that all our
systems will involve interaction with humans
Existing games that seek to simulate society do not integrate 
real‐time or live data.
In smartSociety users and computers will form a partnership 
that has a genuine impact on real world outcomes.
Compositionality
30/07/2014 www.smart‐society‐project.eu 11
One of our main concerns is how to compose individual 
interactions to obtain collective action and globally coherent 
social computations
 This should happen “behind” the game that acts as 
interface 
 The game should address single users and give back results 
which are interesting and useful both for individual and 
collective actors
12
Achievements of Year 1 vs Goals
4 visionary scenarios covering 3 different domains 
(tourism, care, policing) and matching European Union 
Policy on Grand Challenges
Validation of Tourism scenario
Use cases within the tourism scenario 
First set of high‐level requirements
Creative Storytelling
Initial Game Design
Definition of 
User Scenarios
Requirements for the Serious
game
30/07/2014
30/07/2014 www.smart‐society‐project.eu 13
Creative 
Storytelling
30/07/2014 www.smart‐society‐project.eu 14
Process for Scenarios Creation
Scenario production is 
very creative activity: 
capture ideas and visions 
from very different 
perspectives, ideally 
without constraints!
Scenarios in SmartSociety need to 
accommodate needs, interests and 
characteristics of all WPs in order to 
come up with an integrated gamified
digital environment demonstrating the 
whole suite of technologies developed 
throughout the whole project
Avoid constraints by 
technical limitations: 
no tech!!
15
Scenarios Creation
Bruxelles 30/07/2014
Working methodology 
defined and shared 
with the whole 
consortium
Collection of scenario 
contributions from 
other WPs
Four visionary scenarios
• 1 on tourism
• 1 on policing
• 2 on care
Identification of 3 
application domains 
according to EU Policy 
on Grand Challenges
16
Visionary scenarios
Scenario 
structure
Project 
concepts
Description
Objectives
Actors
Background
Compositionality
Hybridity
Diversity
Individual / collectives
Human / machine
Needs / conflicts
30/07/2014
30/07/2014 www.smart‐society‐project.eu 17
Background
As tourism becomes more and more highly personalized and differentiated, there is an insatiable thirst in some sections of the
tourists market for ever more detailed, “authentic” and engaging experiences for popular tourist destinations. ……..
The scenario is set in CAS_City which is an international tourist destination with a rich cultural history, lots of museums and points
of interest and an efficient public transport system. …...
CAS_City’s narrow historical streets and bustling cafes and bars are a source of traffic congestion which is made worse by the larger
tourist parties and the City Council need to make plans to improve the transport ….
Tourism Scenario
Actors
 Franco Carboni is a young tour guide. He is a native of CAS …
 Maria Degas is a citizen of CAS with a passionate interest in local history, ….
 AllOverTheWorld is a tour operator which has been selling package holidays to CAS for several years. …..
 Miguel Rondo owns a bar restaurant in the heart of the tourist area. …
 Amy is a young American tourist ….
 Peter and Rosalind are an elderly retired couple booked on a package holiday to CAS….
 CAS City Council are responsible for the social and economic development of the city. …
 CAS Civic Society (CCS) is a group of citizens and business people who meet regularly with representatives of the City Council to
debate issues and provide input for the planning process. …..
30/07/2014 www.smart‐society‐project.eu 18
Tourism Scenario
Objectives
The objective is to give expert and motivated tourists what they want: a detailed, interesting, non‐routine, engaging experience of 
what could be a very popular destination while trying to avoid the impressions that they are being “processed”. 
….CAS_City needs to both plan its transport infrastructure to cope with a growing demand for both tourist and local citizen traffic 
and dynamically react to disruptive events . ……
….support both tour companies and individual tourist guides in coordinating ….
……respond to and support interactions between the actors ….
…..the system needs to monitor and profile the activities and motivations of the actors ….
….the system needs to also rapidly respond to incidents and accidents as they arise ….
The system also aims to utilise crowd knowledge ……
The CAS system needs to recognise and protect the cultural and ethnic diversity …..
The CAS System ….will offer rewards and incentives based on contribution to "public good" ……..
Description
It is a summer’s day in 2018 and the football world cup is taking place. CAS City has supplied 2 players to the national team which is
playing an important match in the qualifying rounds. A giant screen has been erected in the main square …………… The tour operators
like AllOverThe World know there is likely to be a lot more congestion in all the tourist areas and they need Smart Society to co‐
ordinate schedules which deliver the smoothest possible experience to every individual tourist. Franco
………………………………………………………………………. would like to be able to guide tourists who have an interest in soccer to incorporate
watching the match in the tour so he would like Smart Society to identify the best tourists to make up his party and plan an itinerary
that will be attractive for tourists to sign up to. …………………………………………. Miguel knows there will be a lot of business opportunity
today ……………………………………………………………………Peter and Rosalind would like to visit as many places of interest in CAS City as
possible but would like to organise their own schedule without a guide, including an early lunch away from the crowds. The Smart
Society System had analysed the historic tourist and traffic data and had prepared a schedule of activities …………………………..
19
Validation
Focus groups
gaining a consensus 
view
facilitating 
conversation from 
different angles
highlighting areas of 
conflicts and 
disagreement 
Expert Interview
getting the story behind a 
participant’s experiences
collecting in‐depth information 
around the main topic
Envisioning
scenario 
projections into
the future
30/07/2014
20
Validation
3 focus groups 
with non‐
professionals in 
the role of 
tourists 
1 focus group 
with tourist 
professionals
1 semi‐
structured 
interview with 
an expert tourist 
operator
..I identify myself a 
lot as the fans, 
because I often go to 
pubs showing live 
football matches and 
have a good time 
there…
.. as a restaurateur I 
would have asked
Amy to sit next to the 
other tourists, also to 
make the bar more 
enjoyable…
.. one of the principal 
trends is that of 
offering a series of 
possible services to 
the tourist but 
leaving him 
independent in the 
choice and 
management …
…there’s a need for a 
customized 
communication 
depending on the 
kind of tourist with 
whom you’re dealing 
with…
30/07/2014
Finalized Tourism Scenario
30/07/2014 www.smart‐society‐project.eu 21
Tour guide
Local resident
Restaurateur
Tour operator
Tourist
City council
Civic society
Promotion 
of tourism
Trip 
organization
Tour 
optimization
Bookings
Mobility 
support
Information 
exchange
Public transport
Bike sharing
Ride sharing
30/07/2014 www.smart‐society‐project.eu 22
Initial Game Design
23
Derivation of requirements
Preliminary high level 
functional and non‐
functional requirements 
for the Serious Game
Extraction of use cases
from the finalized 
tourism scenario
30/07/2014
24
Derivation of requirements
Graphical Use Cases
30/07/2014 www.smart‐society‐project.eu 25
Esperienze
complete
Coinvolgimento
e interattività
Feedback
immediato
Design
versatile
Apprendimento
riflessivo
Azione
spontanea
Immediato
utilizzo
di quanto appreso
A Ridesharing App
A mobile game for
Green Mobility:
ECO-DEALERS
Gamified User Profile
30/07/2014 www.smart‐society‐project.eu 28
29
Thank you for
your attention! 
30/07/2014

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