3. www (dot) foiledcupcakes (dot) com

5. the team

6. our #1 opponent

7. spring training  2009 tony kinkela

9. how we interact

11. social media runs  2009 tony kinkela

12. free press

13. peer to peer buzz

14. partnerships

15. i love you, glen.

16. demographic info

17. behavioral info

18. needs

19. $ ales figures projected: 140 dozen actual: 594 dozen

20. social media hits  2009 tony kinkela

21. twitter

24. conversations our goal: engage with our customers. result: voluntary & organic buzz

25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.

26.  2009 FOX Broadcasting Company

27. admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.

28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.

29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources

30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out

31. your turn  patrick swayze fan club

32. social media errors

33. #1: no website blah

34. #2: push, push, push

36. #4: wasting time

37. #5: not following through on the connection

39. post-game  2009 tony kinkela

40. why (oh why?!) do you love the loveable losers?

41. emotional connection

42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]