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Exploring Memes - Subculture vs Mainstream
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Tarik Fatihi
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Exploring meme culture. Expect LOLcats and rage comics.
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Exploring Memes - Subculture vs Mainstream
1.
MAINSTREAM SUBCULTURING MEMES SUBCULTURE MAINSTREAMING
2.
FIRST, WTF IS
A MEME?
3.
WIKI
4.
5.
BUT WHAT CAN
THEY TEACH US ABOUT GEN Y
6.
LIFE IS GETTING
PRETTY DULL AT THE MO
7.
THERE IS STILL
ONE EASY WAY TO BE IRREVERENT
8.
IN A VERY
SPECIAL PLACE
9.
TO GET AWAY
FROM MAINSTREAM CULTURE
10.
AND BE LISTENED
TO
11.
SHARING UNIVERSAL LIFE
SCENARIOS
12.
THAT PEOPLE CAN
RELATE TO
13.
IT HAS NEVER
BEEN SO EASY TO CREATE
14.
EVERYONE CAN DO
IT
15.
LAUGHING AT HOW
ABSURD ‘OTHER’ PEOPLE CAN BE
16.
BECAUSE IT NEVER
FELT SO OK TO BE SUBVERSIVE
17.
CONSIDERING YOU’RE DOING
IT COLLECTIVELY
18.
WE* CALL THAT
CROWDSOURCED CONTEXTUAL CONTENT *MARKETERS
19.
THEY CALL THAT
DEMENTIA
20.
IT’S THEIR OWN
REFLECTIONS OF POP CULTURE
21.
BUT WHY USE
MEMES YOU MIGHT ASK?
22.
IT’S THE EASIEST
WAY THEY’VE FOUND TO EXPRESS THEMSELVES
23.
WHEN WORDS ALONE
DON’T DO THE JOB
24.
THEY JUST NEED
SOMETHING NEW
25.
OR THEIR TAKE
ON SOMETHING OLD
26.
JUST NICK A
PICTURE AND ADD LOLZ CONTEXT
27.
THE WEB IS
FULL OF STUFF YOU CAN USE
28.
THEY’VE DEVELOPED THEIR
OWN TOOLS
29.
PLACES TO UNDERSTAND
THE LATEST PHENOMENON
30.
WITH THEIR OWN
RULES
31.
AND THEIR OWN
LANGUAGE
32.
TO EXPRESS THEMSELVES
IN A WAY ONLY THEY CAN UNDERSTAND
33.
CREATING THEIR OWN
SUBCULTURE
34.
THEY’RE INCREDIBLY OBSERVANT
35.
AND EXCEPTIONALLY INSIGHTFUL
36.
THEY’VE FOUND A
PLACE WHERE PEOPLE GET IT
37.
GETTING RECOGNITION FOR
BEING FUNNY
38.
FEELING SAFE IN
THIS COMMUNITY
39.
COULD BRANDS JUMP
ON THE BANDWAGON?
40.
SOME HAVE
41.
BUT...
42.
BECAUSE “When I see
a LOLcat online I laugh, when I see one on TV, I change the channel”
43.
44.
NOW DO YOURS
45.
THANKS FOR LISTENING
@folktalks
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