Intervento di Stefano Oddone, EPM Sales Consulting Senior Manager Italy di Oracle, al convegno "L’evoluzione dei modelli e dei sistemi di Analisi e Reporting Direzionale" organizzato da Club Finance in collaborazione con Oracle

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Business Analytics per il
Finance: stato dell’arte,
esigenze emergenti e nuovi
trend di utilizzo
Stefano Oddone
EPM Sales Consulting Senior Manager
Italy
In collaborazione con

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“Sooner or later, your
company will probably
need to transform itself
in response to market
shifts, groundbreaking
technologies, or
disruptive start-ups.”
- HBR, December 2012

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Disruptive Technologies
Transforming How Businesses Create Value
CLOUD
SERVICES
$200+ billion in
cloud services
revenue by 20151
MOBILE
$1+ trillion
in mobile
ecommerce
revenue by 20172
BIG DATA
$17+ billion in Big
Data revenue by
20153
THE INTERNET
OF THINGS
$290+ billion in
Machine-to-Machine
revenue by 20174
SOCIAL
BUSINESS
$29+ billion in
social media
revenue by 20155

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Business Climate has changed
What has changed is the world that we operate in
SLOWER
ECONOMIC
GROWTH,
FASTER
BUSINESS
CYCLE
MORE
PREDICTIVE
SIGNALS THAN
EVER BEFORE
MILLENNIALS
HAVE HIGHER
EXPECTATION;
LESS
PATIENCE
SHAREHOLDERS
WANT MORE
QUALITATIVE
DISCLOSURES
BUSINESS USERS
BECOMING MORE
DEMANDING:
NEAR REAL-TIME
REPORTING
REQUIRED

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To thrive in the future,
create new paths to
growth through
innovation of your
products, services,
business processes,
or business models.
INNOVATE YOUR
BUSINESS
INNOVATE YOURINNOVATE YOUR
BUSINESSBUSINESS
#2
To survive today’s
challenges, identify what
you can still do better
than traditional rivals and
disruptive start-ups, and
invest in it.
STRENGTHEN
YOUR CORE
STRENGTHENSTRENGTHEN
YOURYOUR CORECORE
#1
How Will You Manage Disruption?

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Business Analytics
Accelerated pace of change
1980s
Static
Reporting
1990s
Interactive
Dashboards
2000s
Adhoc Query
and Analysis
Mobile
Analytics
Mobile
Analytics
Information
Discovery
Information
Discovery
Big Data
Analytics
Big Data
Analytics
Cloud
Delivery
Cloud
Delivery

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Mobile: just to give you an idea...
6 billion
People
4.8 billion
have a
mobile
phone
4.2 billion
have a
toothbrush
Source: Mobile Marketing Association of
Asia

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Mobile for Business is no longer a nice to have
Costant presence in customers’
requirements list (RFI/RFP)
Preferred media access when
users base is growing (200+)
Perfect fit for analysis, reporting
and approval processes, a bit
less for pure data entry and
complex management tasks
«Bring Your Own Device»
Mobile interaction influences
classic web approaches
...and it’s not for Top Managers only
BASED ON A SURVEY OF BI PROFESSIONALS WHO HAVE
DEPLOYED MOBILE BI (BI LEADERSHIP FORUM, OCTOBER 2012,
WWW.BILEADERSHIP.COM)

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An effective Mobile solution should...
Delivers mobile BI instantly, leveraging
existing BI Foundation;
– Instant ROI – Zero end-user training
– Best TCO – No additional infrastructure,
development or maintenance
Integrates strategy management,
operational reporting, and forward-
looking analysis
Initiates actions or workflows in response
to insights from mobile device
Suggested link: Best Practice in Implementing Mobile BI

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Big Data
Bookseller Stores
– Track which books sold and
which did not
– Via a loyalty card they could tie
some of the purchases to
individual customers
Big Challenges, Big Opportunities...but what we’re speaking about?
Bookseller On-line Stores
– Track which books every
customer looks at (even when
they don’t buy)
– Track interests via reviews
– Understand how much
customers’ are influenced by
somebody else reviews
– Identify customers’ groups with
similar behaviors

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Why Big Data are relevant for CFOs?
Internal Sources
External Sources
New analysis
and forecasting
techniques
enabled by a mix
of financial and
un-structured
data
Suggested link: Mastering Big Data: CFO Strategies to Transform Insight into Opportunity

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Unique Capabilities
– Contextual Search, Navigation, Analytics
– Dynamic Data and Metadata
– Content Acquisition and Text Enrichment
– In-Memory Performance
Benefits
– Unprecedented Information Visibility
– Leverage Existing BI Investments
– Self-Service Data Discovery
No data left behind
Rapid, intuitive exploration and analysis of data
from any combination of structured and unstructured sources
Information Discovery

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Information Discovery
Free navigation vs
predefined paths
Google-like free text
search
Dynamic
aggregations
Tag Clouds
Intuitive zero-training
user interface

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Information Discovery
Where’s the value for «Numbers Crunchers»?
Buying trends across any dimension
360° Evaluation of Services, Competitors,
Deals
Analyze discount and incentive program
results
Incorporate textual customer feedbacks
into sales performance analysis
Fraud Detection
Brand Reputation
«Analyze Analysts»
Suggested link: Oracle Endeca Information Discovery: Discover Insights from Any Source

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Oracle Enginereed Systems
Optimized support for complete Business Analytics needs
Exalytics
In-Memory
Machine
Exalytics
In-Memory
Machine
Relational DataOLAP Unstructured
Mobile
Delivery
Reporting &
Analysis
Modeling &
Planning
Predictive
Analytics
Information
Discovery
Profitability
Management
Software
+
Hardware
+
Optimization
=
Extreme In-Memory
Performance

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Oracle Enginereed Systems
Do you think it’s an IT business?
(Euro) (Euro)
OPERATIONAL BENEFITSINFRASTRUCTURE
BENEFITS
Source: Oracle InsightSource: Oracle Insight

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Source: Oracle Insight
Oracle Enginereed Systems
Do you think it’s an IT business? NO, it’s not
Suggested link: Oracle Exalytics In-Memory Machine Overview

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Timing to support
more than half of
transactions on
Cloud infrastructure
will be between
now and 2016
Today & 1 year from
now, BI/EPM is top
technology initiative
for the entire &
financial
organization
Our influence over IT
Investments compared
to 2 years ago
increased (44%)
FEI/Gartner Survey, Jan 2013 – 237 US CFOs
Your US peers say...

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Projected Movement to the Cloud
Payroll, CRM, HR on cloud already. Analytics deployments will increase

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Oracle Movement to the Cloud
Planning & Budgeting is the first EPM process moving
Lower the EPM adoption barrier offering Planning
applications as cloud services
Accelerate Planning adoption with SaaS (pay per
use) subscription model and lower IT resource
requirements
Deliver Planning cloud services stand-alone or with
Fusion Financials Cloud Service
On-premise, Cloud and Hybrid deployment, as you
prefer

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Why a CFO should evaluate Cloud?
Suggested link: The New Competitive Advantage - Strategic CFOs Embrace the Cloud

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Do you have any questions?
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