1. IPROTEQ WIRELESS ALARM SYSTEM
Self-Analysis about the Iproteq wireless alarm system in Philippine
Strength
Compare with other wireless system, Iproteq is stronger in the wireless transmission signal. Unique
function can support IPhone Apps, Android apps. Support GSM / GPRS and PSTN .
Weakness
Price compare with other system from China, our Price are more expensive.
Opportunity
Wireless alarm in Philippine still in the market introduction stage, thus the opportunity is better than
the wired system.
Product position to premier market. Target customer –Medium- High End Customer
Thread
Competition is striving although the market is new; visonic, optex and other competitor already
enter to the market.

2. •Medium- High End Market
•Target Customer residential and small business only
Product
Positioning
•Torelated to zero Margin for the introduction stage
•Maintain 20%-30 GM vary in geographicallyPrice
•Conjunction promotion together with IP CCTV solution
•Encourage buyer after Installed IP CCTV with discounted
price to install Iproteq wireless alarm.
•Small seminar organise in 17 branch of Retail Shop in
different Phillippine area.
Promotion
•ROVER has 3 channel of Sales
•Project
•Direct Sales Channel -
•Indirect Sales Channel
Sales
Channel
•17 Retail Shop Nation Wide in Philippine , with 50 Sales Staff
station in Different of Location .
Direct Sales
Channel
•Dealer in Nation Wide active dealer 60.
•Home Depot Francise counter
•ACE Hardware
•True Value Store
Indirect Sales
Channel

3. Sales Penetration Plan
2.17 Store
Nationwide
3.Indirect
Sales Chanel
4.Dealer in
Nationa Wide
5.Home
Depot,ACE
HARDWARE,
TRUE VALUE
6.Review
Penetration
Startegy
1.Direct Sales
Channel

8. Activities to assist the penetration plan
1.Product Launching Cum Product Training