The stereotypical target audience for indie/rock music is described as white, male, aged 16-25 from a working class background who enjoys going to concerts and uses social media. They listen to the music to express their personality and relate to its themes of depression and struggle. My target audience profile is of a male student around the same age who plays guitar, enjoys bands like Rise Against and Nirvana, attends concerts frequently, uses social media often, and buys music magazines like Kerrang!.

1. Stereotypical Target Audience Profile & My Target Audience Profile