1. What The Heck Is Social Media? Robert M. Ford Jefferson Awards for Public Service [email_address] Twitter: fordrm

2. Sound familiar?

3. Social Media: A definition “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.” “ Social media is people having conversations online.” or two

4. Don’t Start With The Toolkit! A Word of Caution

6. Creators Critics Collectors Joiners Spectators Inactives Who is doing what? [US Baby Boomers - 2008] [Source: Forrester] Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Write articles or stories & post Post ratings / reviews Comment on someone else’s blog Contribute to online forums Contribute to / edit wiki articles Use RSS feeds Add “tags” to Web pages or photos “Vote” for web sites online Maintain profile on social network Visit social network sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews None of the above 16% 36% 17% 24% 68% 28%

7. Creators Critics Collectors Joiners Spectators Inactives Who is doing what? [US Baby Boomers - 2008 vs. 2009] [Source: Forrester] Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Write articles or stories & post Post ratings / reviews Comment on someone else’s blog Contribute to online forums Contribute to / edit wiki articles Use RSS feeds Add “tags” to Web pages or photos “Vote” for web sites online Maintain profile on social network Visit social network sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings / reviews None of the above 16% 36% 17% 24% 68% 28% 24% 37% 21% 51% 73% 18%

8. Social Technographics - By Age Group [2008] 42% 43% 37% 65% 86% 9% Creators Critics Collectors Joiners Spectators Inactives 18 - 24 36% 51% 23% 78% 77% 10% 31% 44% 29% 55% 77% 14% Creators Critics Collectors Joiners Spectators Inactives 25 - 34 27% 40% 21% 52% 72% 19% 22% 37% 22% 34% 75% 21% Creators Critics Collectors Joiners Spectators Inactives 35 - 44 21% 42% 19% 32% 68% 27% Male Female Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives

9. Social Technographics - By Age Group [2008 vs. 2009] 42% 43% 37% 65% 86% 9% Creators Critics Collectors Joiners Spectators Inactives 18 - 24 36% 51% 23% 78% 77% 10% 31% 44% 29% 55% 77% 14% Creators Critics Collectors Joiners Spectators Inactives 25 - 34 27% 40% 21% 52% 72% 19% 22% 37% 22% 34% 75% 21% Creators Critics Collectors Joiners Spectators Inactives 35 - 44 21% 42% 19% 32% 68% 27% Male Female 44% 53% 42% 84% 93% 3% 48% 47% 35% 86% 85% 3% 36% 50% 30% 67% 82% 9% 31% 43% 24% 74% 78% 10% 24% 38% 24% 50% 76% 16% 22% 31% 17% 57% 70% 18% Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives

10. Social Technographics - By Age Group [2008] Creators Critics Collectors Joiners Spectators Inactives 14% 37% 21% 24% 70% 26% Creators Critics Collectors Joiners Spectators Inactives 45 - 54 19% 34% 13% 25% 66% 31% Creators Critics Collectors Joiners Spectators Inactives 12% 28% 12% 11% 59% 38% Creators Critics Collectors Joiners Spectators Inactives 55+ 10% 28% 10% 11% 57% 38% Male Female

11. 14% 37% 21% 24% 70% 26% Creators Critics Collectors Joiners Spectators Inactives 45 - 54 19% 34% 13% 25% 66% 31% 12% 28% 12% 11% 59% 38% Creators Critics Collectors Joiners Spectators Inactives 55+ 10% 28% 10% 11% 57% 38% Male Female Social Technographics - By Age Group [2008 vs. 2009] 20% 35% 20% 37% 69% 21% 19% 39% 15% 39% 73% 21% 13% 29% 13% 22% 65% 30% 10% 26% 11% 30% 62% 31% Creators Critics Collectors Joiners Spectators Inactives Creators Critics Collectors Joiners Spectators Inactives

12. Makeup of Adult Internet Population by Generation [Source: Pew]

13. Generational Differences in Online Activities [Source: Pew]

14. Generational Differences in Online Activities [Source: Pew]

15. Generational Differences in Online Activities [Source: Pew]

16. Where are they doing it?

17. We’re not in Kansas anymore, Toto Trusts Adverts Trusts Recommendations 14% 78%

18. Social Media Mantra Open Honest Authentic Dialogue

19. Simple steps to getting started Listen Participate Relinquish Control Engage!

20. LinkedIn is your business Rolodex - connecting you to your business network

21. Facebook is your personal address book - connecting you to your family and friends Facebook is the #1 way to connect to things (people, companies, brands, causes, etc.) that you care about Facebook is your personal address book - connecting you to your family and friends

22. Facebook Traffic - US Globally, Facebook now has 350 million users, and serves up 200 billion page impressions a month. [Source: Quantcast]

23. Facebook Demographics - US [Source: istrategylabs]

24. Twitter is a virtual water cooler, where you can listen in, and jump into conversations that interest you

25. Twitter Growth As Twitter matures, the monthly growth rate has started to fall

26. Twitter Growth Users are following more people, being followed by more people, and are posting more updates July 2009 Jan 2010 July 2009 Jan 2010 July 2009 Jan 2010 3X 4X 4X

27. Case Study: Once Upon a School Helps companies and individuals to find creative ways to support their local public schools

29. SharingServiceStories.org Jefferson Awards

35. ? Any Questions?