Chap 11,evaluation of internet & interactive media
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This slide will give complete view & approach of interactive media. regards Rajesh Kumar Manager(Digital marketing) www.jrinfotech.com
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Chap 11,evaluation of internet & interactive media
- 1. .. . . .. . .
- 2. Growth in Internet Advertising . 1994 – Advertisements on HotWired . 2000-2002 – 25 percent drop 2005 – Internet advertising at $10 billion 2006 – Internet advertising exceeds $16.9 billion
- 3. Internet: Fact • Came in 2nd sept 1969 • Connected between UCLA & Stanford university • Developed by US dep't of Defense • Approx 1billion user world wide • Approx 600 billion web page exist • World wide web(www) came in 1993 • In 2010 internet advt crossed $20 billion • Growth rate of internet is highest in Latin America
- 4. . . Interactive Media: It allow for a back and forth flow of information. Here user can participate & modify the form & content of the information they received. Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other form Online search engine like Google, Yahoo are the giant online ad company
- 6. Comparative Fact • Radio::1922::1960::38:: 50m • TV::1951::1963::13::50m • Cable:1976::1986::10::50m • Internet:1994::1999::5::50m
- 7. Using Web Sites to Build Image . .
- 8. Growth reason for consumer market(B2C) • Innovative • Heavy investment for company • Change Life style • Rich money • Time saving
- 10. Business to Business(B2B) • Most company deal with website • In 2004 business deal communication was $8.3m • In 2009 it is $25 million • Electronic, shipping, & Travel account for 70% of the deal • Company like Cisco, Dell, Google, Naukri.com, Yatra.com, irctc.com, are the prominent company
- 12. American Airlines Encourages Customers to Do It All Online . .
- 13. Hot Web Sites . . Facebook Disney.com MySpace Veoh YouTube Funny or Die TMZ.com Discovery.com
- 14. Types of Website: • Static • Dynamic • E-Commerce • Portal/Search Engine
- 16. Advertising on the Internet (Part 1) . Forms of Internet Advertising . Banners Interstitials Sponsorships Push Technologies Pop-ups/ Pop-unders Links
- 17. Banner: The most common form of advt Place in top, bottom, & side of the website Initially it was in high demand but now it is decreasing Response/click is less than 1%
- 19. Pop up/Pop under: Popup: • Small window open at the time of using website • Usually larger than banner Pop under: • It appears underneath of website • Visible only when the user sign out the website
- 20. Push technology: • Company push their advt in PC • Identify the IP address of PC & send ad Link: Some company use their url in good website Money charges per click
- 22. Advantage: • Create Awareness • Generate Interest • Informative • Create a strong Brand • Sales Promotion
- 24. Disadvantage: • Measurement Problem • Poor reach • Irritation