This slide is useful for the evaluation of public relation management. At the Professor of BSD i deeply analyzed it. I implemented it in IMT-CDL & now it is useful tools in digital marketing concept in JR Infotech (www.jrinfotech.com) Regards Rajesh Kumar

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. Public Relation:
The management function which evaluates
public attitudes, & define all the positive &
negative point of the company to public.
Currently all firm now using PR as integral part
of the company. Growth rate of PR in India is
about 20%

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4. A management function
• Evaluate public attitudes,
• identifies the policies, & procedures of an
organization with public interest,
• Executes a programme of action to earn
public understanding & acceptance

6. Public Relations Management Process
.
Determination and evaluation of public
. attitudes
PR Identification of policies and procedures
Development and execution of the
program

7. Traditional PR Perspective
.
Customers
.
Community Investors
Public Relations
Department
Suppliers Government
Employees

8. Determining Public Relations Audiences
.
Internal or Associated External or Independent
.
Stockholders and Educators
Investors
Governments
Customers and Clients
Employees Financial Groups
Civic and Business
Community Members Organizations
Vendors and Suppliers The Media

9. Communicating With Target Audiences
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Internal or Associated External or Independent
.
Newsletters Public relations ads
Press releases
Bulletin boards
Direct mail Conferences
Annual reports Research reports

10. • Credibility
• Cost Savings
• Lead Generation
• Image Building

11. Mismanagement