2. Why Angela Forster?
• 12+ years of strategic B2C and B2B marketing
experience in fast-paced industries including
education, high-tech, finance, and energy.
• Strong track record of developing and
executing marketing strategies designed to
support business objectives based on market
insight.
• Extensive PR experience.
• Proven leader of a team delivering over 130
events and trade shows every year.
• Recognized expertise in delivering effective
web strategy and skilled in executing online
marketing, SEO and traditional collateral
production.
3. Director of Marketing,
SunEdison Canada
• Responsible for the marketing, • Spearheaded lead generating activities including
communications and brand strategy for tradeshows and online marketing campaigns
SunEdison Canada
• Created and publicized customer success
• Delivered on more than 20 strategic brand stories via press release, activation events and
awareness and reputation building social media.
opportunities
• Generated earned media opportunities in
national newspapers and on BNN
4. Energy Minister Tour
SunE Norfolk
Tour Planning with
SunEdison Executives with
Minister Duguid Ministry of Energy
(Angela second from right)
5. Solar Plant Equipment Tour
Successfully delivered event Organized public relations
featuring the Minister of Energy strategy and received coverage in
for more than 300 guests. Globe and Mail, and others.
6. Ontario Premier’s
Tour Of Solar Panel Plant
Coordinated with the Office of
Supported the Premier’s Office
the Premier to arrange details of
during media scrum.
the tour.
Coordinated tour with over 450
Successfully delivered on positive employees, executives, and local
media coverage with theme of dignitaries.
‘Creating Green Jobs for Ontario’
7. Solar Tradeshows
Developed lead generation Sought out and leveraged
strategy through key speaking opportunities
customized workshops. for executives.
Delivered on booth design
and planning for more than
20 tradeshows.
8. GE & SunEdison
Customer Rooftop Activation
Successfully lead rooftop
Created tour plan for more
activation event. Planned,
than 300 guests, media and
executed and coordinated
local dignitaries.
tour delivery.
Scripted SunEdison executive
talking points and assisted
with delivery.
10. Director of Marketing & Communications,
Laurier School of Business & Economics
• Increased the profile of the business school by • Elevated reputation of the business school by
creating events strategy and leading the team that delivering on opportunities for leadership
executes more than 130 functions per year, positioning in undergraduate and graduate
including the Laurier Outstanding Business program profiles.
Leadership Award featuring RIM’s Jim Balsillie,
and the Laurier MBA Alumni Gala. • Developed alliances with accounting designations
(CMA, CA, CGA, CFA) and other strategic
• Initiated and executed strategic plan to open partners to leverage brand awareness and create a
Laurier Toronto, a recruitment-based storefront in competitive advantage.
First Canadian Place, which launched in July 2009.
• Spearheaded partnership with Rogers
• Created targeted micro-sites (LaurierMBA.com), Communications’ and RIM’s marketing teams to
implemented a digital signage system (SBE TV), deliver the launch of Laurier’s BlackBerry MBA
initiated the use of social media tools and founded Pilot project, the country’s largest mobile e-
the business school’s Communications Committee learning pilot project, which received extensive
as strategic communication channels for the media coverage by The Globe and Mail and the
school. Financial Times UK.
11. Earned Media Coverage
• Leveraged student success
stories, innovative
programming and key
executive profiles to deliver
on extensive media coverage
for the university.
13. Laurier Toronto Office Opening
University President, Dean of Business, Executives and
students celebrate Laurier Toronto Grand Opening at the
TSX.
(Angela Forster second from left.)
14. Laurier Toronto
Laurier University gains
Strategically placed
booth space on
signage at King & York.
Toronto’s PATH.
Toronto office used as
key recruiting strategy
for Laurier MBA.
15. Laurier Mobile E-Learning
Pilot Project
Delivery of a two part public
relations strategy. The first virtual
launch included a personal note
from the Dean of Business and
content loaded mobile devices.
The second local Waterloo launch
used real world settings to
demonstrates use of technology
outside the classroom.
