1. Email:
WebSite:
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM

2. Business Model:
FortuneData self-serve advertising platform provides North
American and Europe businesses one-stop solution to engage
overseas Chinese consumers cost-effectively.

3. Market Size : Local Chinese Community
Chinese-Canadian Spend
$34.6 Billion Per Year.
73% of Chinese Canadians agree with the statement: I appreciate that
Canadian companies are making an effort to reach out to me any my community
with culturally targeted ads
Chinese in U.S., AUSTRALIA, EUROPE ……..
Marketing Magazine Report: How Do Canada’s Major Multicultural Markets Spend

4. Market Size : Chinese Overseas Tourists
Source: UNWTO Tourism Highlights, 2013 Edition
A CNN Report: Chinese travelers the world's biggest spenders
A McKinsey Report: China’s New Class of Shoppers Take on the World

5. Business Opportunity:
Overseas Chinese consumers market continues to grow rapidly and accounts for an
increasing share of global sales for certain sectors.
• Local Chinese community
• Overseas Students
• Overseas Travellers
Problem Solving:
North American and Europe businesses have largely missed the opportunity to engage with
this emerging consumer group because the available media buying tools lack the
capabilities of running campaigns targeting the group meaningfully and cost-effectively.
Who will use our services:
We are building the programmatic SaaS advertising platform for global brands, small
businesses, sophisticated marketers, digital advertising agencies, and e-commerce stores in
North America and Europe.

6. Technology
Fortune Data Ad Server
Clients
AD Exchanges
Big Data
Business
Knowledge
Brand
Marketer
SaaS
Platform
Real Time
Bidding
Advertiser
Algorithms
Programmatic
API
Web/Mobile Ad
@ North America
& Europe

7. Application:
A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI

8. Team:
TONY ZHANG -
A serial entrepreneur
SHIHAO WANG - Data scientist, Ph.D. in computer simulations,
A top ranked programmer in TopCoder
RAY LUO -
Numerical simulation scientist and affiliate
marketing specialist, Ph.D candidate
We are a young, dynamic and energetic team, who have education and working
experiences in North America and China.

9. THANK YOU!
Email:
WebSite:
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM