1. – a case study in integrated social media and brand engagement January 19, 2010

3. RO*TEL Campaign Elements

14. Campaign Results Achieved goals appear in green. * 2009 Sweeps Entries (321,057) also include the 23,939 mobile entries ** Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009 2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results Sweeps Entries 50,531 entries 200,000 entries 321,057 entries* Mobile - 10,000 entries 23,939 entries Coupon - 20,000 printed 30,000 printed Banners 0.06% - 0.153% Bloggers - 50 linked posts 84 linked posts Twitter - 350 followers 874 followers Facebook - 500 fans 670 fans Ro-tel.com Site Traffic** 77,387 visits - 438,160 visits