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Digital Doha Summit - Usability - Courtney Clark

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Usability Matters
“Now what?”
Design?
Just because it’s beautiful doesn’t mean it’s usable.
What is usability?
© Jonas Thornqvist
Usability is the degree to which something - software, hardware or anything else - is easy to use and a good fit for the people who use it.
Good usability is invisible.
5 Return on Investment
1 Increase Sales
2 Increase Productivity
3 Decrease Training Time
4 Reduce Maintenance Cost
5 Competitive Advantage
Mobile experience makes usability necessary
6 Reach Mobile Users
© Jonas Thornqvist
Courtney Clark @circlish cclark@forumone.com
David Banes CEO of Mada Center

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