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E-Pubs for
Global Health – the (rapidly!)
    Changing Landscape
        Presented	
  to:	
  HIPNET	
  	
  
              Suzanne	
  Rainey	
  
                  March	
  2012	
  
I am…
Suzanne	
  Rainey	
  
Digital	
  CommunicaBons	
  Strategist	
  

@suzrainey	
  
srainey@forumone.com	
  
What Forum One Did – CDC
Comprehensive	
  e-­‐Publishing	
  strategy	
  for	
  CDC	
  –	
  2011:	
  
1.  Research	
  
2.  RecommendaBons	
  
3.  Proof	
  of	
  Concept	
  
What is e-Publishing?
•  Making    pubs accessible for:	


         •  Tablets,   Nooks, Sony Readers, Kindles, iPads/iPods	


•  It
    is more: Like creating an HTML document from a Word
  document: requires some knowledge, the right tools, and some
  effort	


•  It   is less: Like creating a PDF from a Word document
E-Pub Channels
• 	
  	
  iBookstore	
                     • 	
  Direct	
  submission	
  	
  
• 	
  	
  Kindle	
  store	
                • 	
  	
  Intermediaries	
  
• 	
  	
  Nook	
  store	
                  • 	
  DRM:	
  DistribuBon	
  Rights	
  
                                           Management	
  
• 	
  …and	
  other	
  important	
  
distribuBon	
  channels…	
                 Direct	
  submission	
  is	
  likely	
  to	
  
                                           remain	
  complex	
  and	
  rapidly	
  
• 	
  SomeBmes,	
  on	
  your	
  own	
  
                                           changing,	
  suggesBng	
  that	
  
sites.	
  
                                           intermediaries	
  are	
  likely	
  to	
  
                                           play	
  a	
  role.	
  	
  
Why ePubs?
The	
  number	
  of	
  adults	
  in	
  the	
  U.S.	
  who	
  own	
  an	
  e-­‐book	
  reader	
  doubled	
  from	
  
6%	
  to	
  12%	
  in	
  just	
  the	
  last	
  six	
  months.	
  And	
  8%	
  of	
  adults	
  report	
  owning	
  a	
  
tablet	
  computer	
  such	
  as	
  an	
  iPad.	
  

Apple	
  Insider:	
  Global	
  tablet	
  sales:	
  130	
  million	
  next	
  year,	
  According	
  to	
  	
  
DigiTimes.	
  That	
  could	
  be	
  enough	
  to	
  exceed	
  worldwide	
  demand	
  for	
  tradiBonal	
  
desktop	
  PCs.	
  
Total	
  worldwide	
  tablet	
  sales	
  in	
  2011	
  were	
  said	
  to	
  be	
  60	
  million	
  units,	
  with	
  
Apple	
  40	
  million	
  of	
  those.	
  Industry-­‐wide	
  sales	
  expected	
  to	
  reach	
  90	
  million	
  to	
  
95	
  million	
  units	
  in	
  2012,	
  with	
  Apple's	
  new	
  ReBna	
  Display	
  iPad	
  the	
  most	
  
popular	
  opBon	
  among	
  consumers.	
  
Gurardian:	
  Sales	
  of	
  tablet	
  computers	
  iPad	
  will	
  more	
  than	
  quadruple	
  from	
  15m	
  
worldwide	
  in	
  2010	
  to	
  70m	
  in	
  2011	
  and	
  eat	
  into	
  the	
  slowing	
  PC	
  market	
  over	
  
the	
  next	
  four	
  years,	
  according	
  to	
  Gartner.	
  
Which device to target?




Mobi	
  format	
  
                                 Epub	
  format	
  
E-Book Formats
• 	
  	
  Amazon	
  Kindle—Kindle	
  (AZW),	
  
HTML,	
  PDF,	
  MOBI	
  

• 	
  Apple	
  iPad—iBooks	
  (ePub),	
  
HTML,	
  PDF,	
  ePub,	
  MOBI	
  

• 	
  Barnes	
  &	
  Noble	
  Nook—HTML,	
  
PDF,	
  ePub	
  

• 	
  Sony	
  Reader—PDF,	
  ePub	
  
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
Determining What to Publish
• 	
  Create	
  use	
  cases	
  to	
  determine	
  who	
  will	
  benefit	
  from	
  the	
  
e-­‐format,	
  in	
  what	
  scenarios?	
  
• 	
  Choose	
  reports	
  &	
  books	
  that	
  should	
  be	
  more	
  interacBve.	
  
• 	
  Think	
  about	
  distribuBng	
  to	
  the	
  field…vs.	
  prinBng:	
  
    • 	
  A	
  med	
  school	
  in	
  southern	
  Africa	
  –	
  instead	
  of	
  prinBng	
  textbooks,	
  
    provide	
  an	
  e-­‐Reader	
  with	
  the	
  manual	
  already	
  installed	
  
    • 	
  Partner	
  with	
  MOH	
  to	
  distribute	
  a	
  handbook…	
  

• 	
  	
  Target	
  legacy	
  books	
  and	
  reports	
  rather	
  than	
  frequently	
  
updated	
  content-­‐-­‐-­‐or	
  plan	
  to	
  go	
  through	
  the	
  process	
  again.	
  
• 	
  Start	
  small	
  and	
  experiment	
  
Converting
• 	
  Complex	
  process	
  overall	
  
• 	
  Either	
  need	
  specifically	
  trained	
  staff,	
  or	
  outsource	
  to	
  a	
  
firm	
  for	
  bulk	
  items	
  
         	
  -­‐	
  Smashwords:	
  e-­‐book	
  distribu-on/conversion	
  pla5orm	
  
         	
  -­‐	
  Lynda.com	
  
Distribution
• 	
  The	
  e-­‐book	
  format	
  should	
  be	
  promoted	
  alongside	
  your	
  
tradiBonal	
  downloads	
  
• 	
  Leverage	
  other	
  channels	
  (iBookstore,	
  Kindle	
  store,	
  Nook	
  
store)	
  either	
  through	
  direct	
  submission	
  or	
  via	
  the	
  services	
  
of	
  intermediaries	
  
Tools
•  Adobe	
  InDesign	
  –	
  Profesional	
  desktop	
  Publishing	
  
•  Apple	
  Pages	
  (iWork	
  Suite)	
  –	
  Drag	
  &	
  Drop	
  Publishing	
  
•  Amazon/KindleGen	
  –	
  number	
  of	
  tools	
  
•  BookGlulon	
  –	
  web-­‐based	
  app	
  
•  Calibre	
  –	
  open	
  source	
  app	
  
•  PDF	
  to	
  Word	
  Converter	
  
•  Sigil	
  –	
  WYSIWYG	
  e-­‐book	
  editor	
  
•  Smashwords	
  –	
  e-­‐pub	
  store	
  and	
  distributor	
  
•  Feed2PDF	
  –	
  Generates	
  a	
  PDF	
  eMagazine	
  
•  Web2Book	
  (Windows	
  only)	
  –	
  Outputs	
  formaled	
  HTML	
  or	
  PDF	
  
Multimedia
As	
  with	
  the	
  primary	
  e-­‐book	
  formats,	
  to	
  accommodate	
  the	
  greatest	
  number	
  
      of	
  devices	
  and	
  customers,	
  it	
  is	
  necessary	
  for	
  the	
  CDC	
  to	
  use	
  the	
  most	
  
      universally	
  compaBble	
  mulB-­‐media	
  file	
  formats.	
  This	
  currently	
  means:	
  
      MP3	
  (audio),	
  MP4	
  (video)	
  
	
  Major	
  e-­‐readers	
  and	
  their	
  primary	
  supported	
  mulB-­‐media	
  formats:	
  
	
  Amazon	
  Kindle—MP3	
  (audio)	
  
	
  Apple	
  iPad—MP3/AAC	
  (audio),	
  MP4/MOV	
  (video)	
  
	
  Barnes	
  &	
  Noble	
  Nook—MP3/AAC	
  (audio),	
  MP4	
  (video),	
  Flash	
  (video/
      animaBon)	
  
	
  Sony	
  Reader—MP3	
  (audio)	
  
Global Health Opportunities
•  	
  When	
  does	
  this	
  make	
  sense?	
  
•  What	
  will	
  be	
  appropriate	
  metrics	
  for	
  success?	
  
thank you!
        Suzanne	
  Rainey	
  
        Digital	
  CommunicaBons	
  Strategist	
  

        srainey@forumone.com	
  

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E Pubs for Global-Health - the (rapidly!)) Changing Landscape

  • 1. E-Pubs for Global Health – the (rapidly!) Changing Landscape Presented  to:  HIPNET     Suzanne  Rainey   March  2012  
  • 2. I am… Suzanne  Rainey   Digital  CommunicaBons  Strategist   @suzrainey   srainey@forumone.com  
  • 3. What Forum One Did – CDC Comprehensive  e-­‐Publishing  strategy  for  CDC  –  2011:   1.  Research   2.  RecommendaBons   3.  Proof  of  Concept  
  • 4. What is e-Publishing? •  Making pubs accessible for: •  Tablets, Nooks, Sony Readers, Kindles, iPads/iPods •  It is more: Like creating an HTML document from a Word document: requires some knowledge, the right tools, and some effort •  It is less: Like creating a PDF from a Word document
  • 5. E-Pub Channels •     iBookstore   •   Direct  submission     •     Kindle  store   •     Intermediaries   •     Nook  store   •   DRM:  DistribuBon  Rights   Management   •   …and  other  important   distribuBon  channels…   Direct  submission  is  likely  to   remain  complex  and  rapidly   •   SomeBmes,  on  your  own   changing,  suggesBng  that   sites.   intermediaries  are  likely  to   play  a  role.    
  • 6. Why ePubs? The  number  of  adults  in  the  U.S.  who  own  an  e-­‐book  reader  doubled  from   6%  to  12%  in  just  the  last  six  months.  And  8%  of  adults  report  owning  a   tablet  computer  such  as  an  iPad.   Apple  Insider:  Global  tablet  sales:  130  million  next  year,  According  to     DigiTimes.  That  could  be  enough  to  exceed  worldwide  demand  for  tradiBonal   desktop  PCs.   Total  worldwide  tablet  sales  in  2011  were  said  to  be  60  million  units,  with   Apple  40  million  of  those.  Industry-­‐wide  sales  expected  to  reach  90  million  to   95  million  units  in  2012,  with  Apple's  new  ReBna  Display  iPad  the  most   popular  opBon  among  consumers.   Gurardian:  Sales  of  tablet  computers  iPad  will  more  than  quadruple  from  15m   worldwide  in  2010  to  70m  in  2011  and  eat  into  the  slowing  PC  market  over   the  next  four  years,  according  to  Gartner.  
  • 7. Which device to target? Mobi  format   Epub  format  
  • 8. E-Book Formats •     Amazon  Kindle—Kindle  (AZW),   HTML,  PDF,  MOBI   •   Apple  iPad—iBooks  (ePub),   HTML,  PDF,  ePub,  MOBI   •   Barnes  &  Noble  Nook—HTML,   PDF,  ePub   •   Sony  Reader—PDF,  ePub  
  • 10. Determining What to Publish •   Create  use  cases  to  determine  who  will  benefit  from  the   e-­‐format,  in  what  scenarios?   •   Choose  reports  &  books  that  should  be  more  interacBve.   •   Think  about  distribuBng  to  the  field…vs.  prinBng:   •   A  med  school  in  southern  Africa  –  instead  of  prinBng  textbooks,   provide  an  e-­‐Reader  with  the  manual  already  installed   •   Partner  with  MOH  to  distribute  a  handbook…   •     Target  legacy  books  and  reports  rather  than  frequently   updated  content-­‐-­‐-­‐or  plan  to  go  through  the  process  again.   •   Start  small  and  experiment  
  • 11. Converting •   Complex  process  overall   •   Either  need  specifically  trained  staff,  or  outsource  to  a   firm  for  bulk  items    -­‐  Smashwords:  e-­‐book  distribu-on/conversion  pla5orm    -­‐  Lynda.com  
  • 12. Distribution •   The  e-­‐book  format  should  be  promoted  alongside  your   tradiBonal  downloads   •   Leverage  other  channels  (iBookstore,  Kindle  store,  Nook   store)  either  through  direct  submission  or  via  the  services   of  intermediaries  
  • 13. Tools •  Adobe  InDesign  –  Profesional  desktop  Publishing   •  Apple  Pages  (iWork  Suite)  –  Drag  &  Drop  Publishing   •  Amazon/KindleGen  –  number  of  tools   •  BookGlulon  –  web-­‐based  app   •  Calibre  –  open  source  app   •  PDF  to  Word  Converter   •  Sigil  –  WYSIWYG  e-­‐book  editor   •  Smashwords  –  e-­‐pub  store  and  distributor   •  Feed2PDF  –  Generates  a  PDF  eMagazine   •  Web2Book  (Windows  only)  –  Outputs  formaled  HTML  or  PDF  
  • 14. Multimedia As  with  the  primary  e-­‐book  formats,  to  accommodate  the  greatest  number   of  devices  and  customers,  it  is  necessary  for  the  CDC  to  use  the  most   universally  compaBble  mulB-­‐media  file  formats.  This  currently  means:   MP3  (audio),  MP4  (video)    Major  e-­‐readers  and  their  primary  supported  mulB-­‐media  formats:    Amazon  Kindle—MP3  (audio)    Apple  iPad—MP3/AAC  (audio),  MP4/MOV  (video)    Barnes  &  Noble  Nook—MP3/AAC  (audio),  MP4  (video),  Flash  (video/ animaBon)    Sony  Reader—MP3  (audio)  
  • 15. Global Health Opportunities •   When  does  this  make  sense?   •  What  will  be  appropriate  metrics  for  success?  
  • 16. thank you! Suzanne  Rainey   Digital  CommunicaBons  Strategist   srainey@forumone.com