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Measuring Online Success -- Bruce L. Geisert / Forum One Web Executive Seminar

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Forum One
Forum One

IT consultant Bruce Geisert presents tips for how nonprofit organizations can measure sucess of their online strategies. Learn more at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

Economy & FinanceTechnology
1 of 19
BRUCE L. GEISERT IT CONSULTANT SEPTEMBER 26, 2007 [email_address] Measuring Success
Why do we measure stuff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Information ,[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple is better
Planning your information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Activities and Measurements
What to measure ,[object Object],[object Object],[object Object],[object Object]
Planning the information
Summary information
Snapshots
Team Review of data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for measuring success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Performance
Important data: measure daily
User Experience
ROI, what ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take away messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],--  The End --

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