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Social Marketing and Advertising

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1 Social Marketing & Advertising Robb Miller VP of Business Development rmiller@kickapps.com 415-595-3378 Blog: www.broccolirobb.com Twitter: robbyrobb72
2 Social Marketing and Advertising “Your brand is not my friend.” Alan Wolk, Toad Stool Consulting
3 Social Marketing and Advertising If your brand is not a Prom King, your social advertising strategy needs to be… •Entertaining •Informative •Have Utility •Money* •Recognition *Alan Wolk, Toad Stool Consulting
4 Social Marketing and Advertising •Entertaining •Recognition Ovation TV and Wacom
5 Social Marketing and Advertising ,[object Object]
Showcases notable artists and organizations, who share relevant content
Built with widgets
Ovation gets membership, their dialogue within the community, their inspiration & free marketing materials,[object Object]
Rewards the members who spend the most time on the site
They become “Ambassadors, Moderators and Curators” as they move through the levels, gaining more control over aspects of the community and credibility,[object Object]
Great way to measure activity and membership

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Social Marketing and Advertising

  • 1. 1 Social Marketing & Advertising Robb Miller VP of Business Development rmiller@kickapps.com 415-595-3378 Blog: www.broccolirobb.com Twitter: robbyrobb72
  • 2. 2 Social Marketing and Advertising “Your brand is not my friend.” Alan Wolk, Toad Stool Consulting
  • 3. 3 Social Marketing and Advertising If your brand is not a Prom King, your social advertising strategy needs to be… •Entertaining •Informative •Have Utility •Money* •Recognition *Alan Wolk, Toad Stool Consulting
  • 4. 4 Social Marketing and Advertising •Entertaining •Recognition Ovation TV and Wacom
  • 5.
  • 6. Showcases notable artists and organizations, who share relevant content
  • 7. Built with widgets
  • 8.
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  • 10.
  • 11. Great way to measure activity and membership
  • 12.
  • 13. Custom Messaging and Invite Code
  • 14.
  • 15. Profiles, UGC, Comments and Marks, Groups, etc…
  • 16.