Orlovskaya canada online_influence

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Veronika Orlovskaya

Презентация о влиянии онлайн компании на маркетинговые показатели

Education Business Technology

ResearchInfluence of online campaign to marketing indicators in Canada VeronikaOrlovskaya

Research Design Online + Media 1 (Online Exposed) Launch Electronic Cookie Tracking Media 1 Only (Online Unexposed) Control Score Pre-Launch Month 1 Month 2 Month 3

Red Bull Attracting New Users Through Online % Composition of Future Prospects by Media Exposure Base: Total sample Actual figures and prospect definition not shown to maintain confidentiality

Identifying Areas For Improvement Key Metric Strengths Among Target MarketIndex – Target Market vs. Total Sample (100) Opportunity for Improvement Strength amongst target

On Its Own, Online Impacts Message Association Impact of Online AdvertisingIndex – Exposed vs. Control (100) Significant difference vs. control

TV Strengthens Future Purchase Intent Future Purchase Intent – Red Bull Index vs. Pre-wave (100) Base: 18 to 34 year olds Significant difference vs. control

Radio Helps Online Drive Awareness of Online Ads Aided Online Advertising Awareness – Red Bull Index vs. Pre-wave (100) Base: 18 to 34 year olds Significant difference vs. control

Online Supports Radio In Strengthening The Campaign Significant difference vs. control

Increased Online Frequency Drove Mentions Further Unaided Mentions of Red Bull – First Mentions Index vs. Pre-wave (100) As frequency increases Significant difference vs. control

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Orlovskaya canada online_influence

1. ResearchInfluence of online campaign to marketing indicators in Canada VeronikaOrlovskaya

2. Research Design Online + Media 1 (Online Exposed) Launch Electronic Cookie Tracking Media 1 Only (Online Unexposed) Control Score Pre-Launch Month 1 Month 2 Month 3

3. Red Bull Attracting New Users Through Online % Composition of Future Prospects by Media Exposure Base: Total sample Actual figures and prospect definition not shown to maintain confidentiality

4. Identifying Areas For Improvement Key Metric Strengths Among Target MarketIndex – Target Market vs. Total Sample (100) Opportunity for Improvement Strength amongst target

5. On Its Own, Online Impacts Message Association Impact of Online AdvertisingIndex – Exposed vs. Control (100) Significant difference vs. control

6. TV Strengthens Future Purchase Intent Future Purchase Intent – Red Bull Index vs. Pre-wave (100) Base: 18 to 34 year olds Significant difference vs. control

7. Radio Helps Online Drive Awareness of Online Ads Aided Online Advertising Awareness – Red Bull Index vs. Pre-wave (100) Base: 18 to 34 year olds Significant difference vs. control

8. Online Helps TV Enhance Brand Perceptions Impact on Brand Equity Statement – Red BullIndex vs. Pre-wave (100) Base: Energy Drink Users Significant difference vs. control

9. Online Supports Radio In Strengthening The Campaign Significant difference vs. control

10. Increased Online Frequency Drove Mentions Further Unaided Mentions of Red Bull – First Mentions Index vs. Pre-wave (100) As frequency increases Significant difference vs. control

Orlovskaya canada online_influence

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