Creating a Healthy Online Reputation

(877) 59 - COACH (592-6224)

Creating a
Healthy and
Productive
Online
Reputation

(877) 59 - COACH (592-6224)

Dean DeLisle – Social Media Coach
• Founder and CEO of Forward Progress
• Creator of MYSocialTutor.com
• Over 30 years in Business Coaching and Training
• Campaign Development in Social Media
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eSelling
• Trained over 60,000 People in 35 Countries
• Over Two Billion Dollars Sales, 50 Million Leads, Coach and Trained
Thousands of People using Internet Based Lead Generation
• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Coaching, Educational, Insurance, Agencies, Auto,
Retail, Banking and Channel Sales…..

(877) 59 - COACH (592-6224)

Growing Numbers
Interesting Facebook Stats

• More than 900 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

(877) 59 - COACH (592-6224)

Growing Numbers
• LinkedIn Has Over 190 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page

OVER 1,000 to 1

(877) 59 - COACH (592-6224)

ASK!

(877) 59 - COACH (592-6224)

• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

(877) 59 - COACH (592-6224)

STUDENTS
• School Clubs
• Health Club
• Sports
• Theater
• Alumni
PARENTS
• CityCountry Clubs
• Chambers
• Organizations
• Charities
• Religious
• Network Groups

(877) 59 - COACH (592-6224)

Think about how this works!

(877) 59 - COACH (592-6224)

They Work because. . .

• They do all the things “Traditional” Social Networks do……Plus….
• Save Time and Money
• NO Travel
• Connect to More People
• Wider Reach
• Target Groups
• Build Communities
• Do Research
• Create “BUZZ”!
• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals

(877) 59 - COACH (592-6224)

• That Know Them?
• That Don’t Know Them?
• That They Know?
• That They Don’t Know?

Jack Sue Pat Mark

(877) 59 - COACH (592-6224)

Dean

Joe

Ron

Bob Evelyn

Dyer Lansing

Al

Calumet City

Mary -
Dan Facebook Twitter Del.icio.us Digg Joe H Alan Customers Coaches Sales LinkedIN Neighbors
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our social network grows
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member

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member

(877) 59 - COACH (592-6224)

Dean

Joe

Ron

Bob Evelyn

Dyer Lansing

Al

Calumet City

Dan Facebook Twitter Del.icio.us Digg Joe Mary - Alan Customers Coaches Sales LinkedIN Neighbors

It’s about the people you
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can’t see!
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(877) 59 - COACH (592-6224)

• Personal Challenge?
• Academic
• Career

(877) 59 - COACH (592-6224)

Personal
• Build your personal network
• eReputation
• Find a new job – or have one find you!
• Re-connect to old friendsfamily
• Find new friendsfamily
• Charity connections
• Support
• Build your own cause
• The list goes on……..

(877) 59 - COACH (592-6224)

Your ONLINE eReputation is
Permanent!

(877) 59 - COACH (592-6224)

Your ONLINE eReputation is
Permanent!

Be Aware of:
• Too Much Drama
• Keep it Real
• PicturesVideos
• “Smart” Conversations
• Social Awareness!!

(877) 59 - COACH (592-6224)

Determine what you have that might be
of interest!
What do you already have?
• What Information do you already have?
• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIn – Plaxo – Org Site – Personal Site - Blog
• Photo’s or Sales Videos, Personal Videos, Event Videos
• YouTube – Org Site – Facebook - Vlogs (Video Blog)
• Power Point, Training, Sales, Marketing, Anything
• Slideshare – Org Site
• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote or
connect yourself and your cause?

(877) 59 - COACH (592-6224)

Profile Creation

• This is your Welcome Mat to the WWWORLD!
• Like company website
• Be complete and accurate (company sites)
• Target your profile to the reader
• Link back to all associations and companies
• Create “Relevancy”
• Co-workers – professionals – clients
vendors – partners – friends - fans!

(877) 59 - COACH (592-6224)

Page 38-42
Your Teams Profile = Your eReputation

(877) 59 - COACH (592-6224)

More New Items

(877) 59 - COACH (592-6224)

Map Your Career Route

Graphic Artist –
Creative Director

(877) 59 - COACH (592-6224)

Your ID 40 = Ideal 40

(877) 59 - COACH (592-6224)

Know your Friends

(877) 59 - COACH (592-6224)

Effective Posting
1. Share another piece of news you
thought was interesting this week
2. Share something great about what
you are learning
3. Share some cool news about your
friends

(877) 59 - COACH (592-6224)

Know your Profile Settings

(877) 59 - COACH (592-6224)

Lock Down Settings

(877) 59 - COACH (592-6224)

Worried – you can remove friends!

(877) 59 - COACH (592-6224)

Browser Level Protection

(877) 59 - COACH (592-6224)

Your ONLINE eReputation
is Permanent!

The Do’s For Students:
• Create a complete honest Profile
• Only connect to people you know
• Constantly build a career minded network
• Talk about your skills and hobbies
• Post positive pictures and content
• Google yourself (ongoing)
• Lock down your profile to known close
friends

(877) 59 - COACH (592-6224)

Your ONLINE eReputation
is Permanent!

The Don’ts For Students:
• Accept Friend Requests from strangers (false profiles)
• Publish anything you would not show your parent’s or
employer
• Stay connected to inappropriate friends
• Post questionable photos of yourself or anyone else
• Post anything false about yourself or anyone else
• Get caught up in drama or negative dialogue (Cyber-
bully)
• Join groups who do not serve your career path

(877) 59 - COACH (592-6224)
If You Do Nothing Else!

3 Things that will get you in the
right direction…..
1. Update and Maintain your Profiles
2. Have good discussion..communicate!
3. Have fun – smart fun!

(877) 59 - COACH (592-6224)

Questions?
Contact Us
Connect with Us

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook/deandelisle/
FAN PAGE: www.Facebook/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
CONTENT: www.slideshare.net/forwardprogress

Call (877) 592-6224
www.ForwardProgress.NET

Creating a Healthy Online Reputation

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