2. Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class
(877) 592-6224
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3. Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!
(877) 592-6224
www.ForwardProgress.net
4. Using LinkedIn for New Business Development
Dean DeLisle
Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 75,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..
(877) 592-6224
www.ForwardProgress.net
5. Upcoming Sessions
Other Classes you have access to:
LinkedIn Profile Building Class – 101 - Today
Social Jack Orientation 202 – Next Tuesday – Noon
Central
Open Group Coaching – EVERY Wednesday, Noon
Central
LinkedIn Profile Building Class – 102 – Next
Thursday, Noon Central
(877) 592-6224
www.ForwardProgress.net
6. Game Plan – Roadmap to Success
• Today – How to Build and Optimize Your LinkedIn
• Next Thursday – LinkedIn Profile Building Workshop Part
Two - Building Connections, Getting Found, & Getting
Referrals
(877) 592-6224
www.ForwardProgress.net
7. Game Plan – Today
•
•
•
•
Build an optimized account
Maintain optimal account settings
Manage options to add new target contacts
Change your settings for Google search
(877) 592-6224
www.ForwardProgress.net
10. Social Networks You Already
Know
• You!
• Your Company
• Chambers
• Industry Clubs
• Organization
• Charities
• Religious
• Country Clubs
• Network Groups
(877) 592-6224
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11. How Many Contacts and eMails
Do YOU Have?
• That Know YOU?
Stop Thinking
One
Dimensional!
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean
(877) 592-6224
Sue
Pat
Mark
www.ForwardProgress.net
12. 2013 LinkedIn Stats - Growing
• LinkedIn Has Over 230 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 41% of marketers have generated business on LinkedIn
•2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1
(877) 592-6224
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13. Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army
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15. Network Science – Best
Relationships Top 5
List
People
List Top
10 People
List Top
25 People
1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next
Level?
3. What % of your business volume do you get from the outer
layer?
(877) 592-6224
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17. Your Professional Keywords
What are you an expert in?
How would your ideal prospect find you?
What would they “yell” or “Google” to find you?
What makes you different?
What is your skill set?
Refinance
Home Equity
Mortgage Rates
Chicagoland
(877) 592-6224
Lake County
Home Lending
FHA Mortgage
VA Loans
www.ForwardProgress.net
18. Sample Mortgage - Keywords
HIGH
Mortgage Rate
Mortgage Rates
A Mortgage
Lenders
Mortgages
Mortgage Loan
Mortgage Loans
Refinancing
Lenders for Home Loans
MEDIUM
Mortgage
Home Loan
Home Loans
Home Mortgage
House Mortgage
(877) 592-6224
Home Financing
Home Lending
FHA LOAN
FHA loan
FHA
FHA Mortgage
FHA Loans
VA Loan
VA Loans
FHA Lending
FHA Lenders
LOCAL BASED
Illinois Mortgage
Illinois Loans
Illinois Loan
Illinois Lenders
IL Real Estate
IL Mortgage
Chicago Mortgage Rate
Chicago Mortgage Lenders
Chicago Mortgage
Chicago Loans
Chicago Loan
Chicago Lenders
Chicago Home Loan
Bridgeview Bank
Bridgeview Bank Mortgage
MyBBMC
www.ForwardProgress.net
19. Your Personal Keywords
What are you an expert in?
How would your ideal prospect find you?
What would they “yell” or “Google” to find you?
What makes you different?
What is your skill set?
Exercise:
1. Write 10 things in which you are an expert
2. What terms would someone use to find you
(877) 592-6224
www.ForwardProgress.net
22. Turn off Activity Broadcasts
Change to “ ” for this
session only. Remember to
change back to “√” after
class. Click “Save Changes”
(877) 592-6224
www.ForwardProgress.net
24. Get Found
Your Personal Business Keywords
(877) 592-6224
www.ForwardProgress.net
25. Your Business Keywords
What are you an expert in, products or services?
How would your ideal prospect find you?
What would they “yell” or “Google” to find you?
What makes you different?
What is your skill set?
Exercise:
1. Write 10 top things you are an expert in
2. What terms would someone use to find you
(877) 592-6224
www.ForwardProgress.net
26. Your Personal Keywords
GENERAL
Mortgage Rate
Mortgage Rates
A Mortgage
Lenders
Mortgages
Mortgage Loan
Mortgage Loans
Refinancing
Lenders for Home Loans
Mortgage
Home Loans
Home Mortgage
House Mortgage
Home Financing
(877) 592-6224
Home Lending
FHA LOAN
FHA loan
FHA
FHA Mortgage
FHA Loans
VA Loan
VA Loans
FHA Lending
FHA Lenders
LOCAL BASED
Illinois Mortgage
Illinois Lenders
IL Real Estate
IL Mortgage
Chicago Mortgage Rate
Chicago Mortgage Lenders
Chicago Mortgage
Chicago Lenders
Chicago Home Loans
Bridgeview Bank
Bridgeview Bank Mortgage
MyBBMC
YOUR NAME!!!
Suburbs
www.ForwardProgress.net
29. Profile Changes
Complete Profile
Be Clear
What will you do for others?
Why & How?
What do you wantneed?
(877) 592-6224
www.ForwardProgress.net
36. Profile Tune Up
Create Relevance!
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the crowd
7. How will you help them?
(877) 592-6224
www.ForwardProgress.net
37. Peer Review – What is this?
(877) 592-6224
www.ForwardProgress.net
38. Improve Your Google Page Rank
Contact Settings
(877) 592-6224
www.ForwardProgress.net
39. Turn On Activity Broadcasts
Change to “ ” for this
session only. Remember to
change back to “√” after
class. Click “Save Changes”
(877) 592-6224
www.ForwardProgress.net
40. Next Steps
Book a meeting right now with your team!
Create a plan and make a system that works
Fix Your Profiles – ASAP
Remember your Keywords!
Search for yourself
Peer Review by next Thursday!
Be Active – Keep Moving!
Next Class – Thursday, November 14 – 10am Central
(877) 592-6224
www.ForwardProgress.net
41. Upcoming Sessions
Other Classes you have access to:
LinkedIn Profile Building Class – 101 - Today
Social Jack Orientation 202 – Next Tuesday – Noon
Central
Open Group Coaching – EVERY Wednesday, Noon
Central
LinkedIn Profile Building Class – 102 – Next
Thursday, Noon Central
(877) 592-6224
www.ForwardProgress.net
43. Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
BUSINESS PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET
(877) 592-6224
www.ForwardProgress.net
Notes de l'éditeur
I want to welcome everybody to session 1. Everybody has found the questions area of the GoToWebinar task bar.In our training, what we want to do is make sure you are learning, retaining and doing what we say to help you generate business.Session 1 is the fundamentals. All of you should have a basic account to get started, even if it’s a shell.Everything we’re going to show you is for the free version—that’s the good news. Paid subscribers will see some additional options.
Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
We train Fortune 500 to sole proprietors. Regardless of size, the reason that some aren’t succeeding is the mindset.You are on this call because you are trying to learn what it’s all about. You have the right mindset. What you need to do is make sure you’re working within your organization to keep this top of mind.One company, during the 4 weeks we worked with them had 100 new appointments collectively. Top appointment setter had 17 in one week. Depends on your goal. Talk to team members, have a team conversation. Students that are succeeding are bringing this knowledge into their weekly meetings, measuring ROI, making investment in knowledge. Have the right mindset for generating business.
Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
Most of you are adding people to your core network. On your screen you’ll see “Bob” and “Sue” and this is what typically happens.We meet people and we add them to our Blackberry or our contact management database and if we’re really good, we’ll put in some key elements of the relationship and maybe even determine what kind of business we’ll be able to do with them.The magic here is that if Sue is too busy or we’re not a fit for her right now, LinkedIn and other social networks make it easy for Sue to recommend us without working too hard.Think about the network hubs you have—you want to be top of mind with them. Also want to see the people that Sue is connected with so you can ask “Would you mind making an introduction to (specific name)—looks like an ideal connection.”The other day the Sue I was talking to said, “You know what, that person might not be a great fit, but I’ve got some others.” Unfortunately doesn’t always happen, want to be able to make a direct connection.What we’re seeing is that people are coming from 2 and 3 levels away. We’ve had it happen where someone from 3rd level and they read a blog post and really made an impact on them that led to a call to us.
Start with poll.
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
Pair up!
Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
Use your key words. Summary is not a rehash of all of your past positions. It’s what’s relevant about what you offer today.Back it up in a Word Document.
Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!