Monetizing Social Media: The Art and Science of Online Conversion - Forward Progress - Dean DeLisle - 2014

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Monetizing Social Media

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

Maximize Your Learning
• Please turn off your mobile phone
• Close your email
• Take notes
• Tune in and you will learn quickly

How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session

Social Stats
• 72% of all internet users use social media
• Percentage of those using social media per age group
• 89% of 18-29 year olds
• 71% of users access social media from a mobile device
• Over 1.15 Billion users on Facebook
• Over 300 Million users on LinkedIn
• Over 550 Million on Twitter
• Over 359 Million on Google Plus
• How many of these users are your target prospects?
JeffBullas.com

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Social Network Groups

How Many Connections Do You Have
That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

Goals
What is your biggest goal?

Goals
• Marketing
• Leads
• Traffic
• Registrations
• Friends
• Connections
• Comments
• Sales
• Dials
• Clicks
• Connections
• Proposals
• Closes

Objectives
1. Number of current contacts in your database? 200
2. 10% or 20 people that feed you referrals or bring you direct business monthly?
3. Average transaction amount earned $2,500?
4. Total monthly volume calculated on referrals (#2 x #3)= $50,000?
5. Growth
6. 20 Minutes a day
7. work social network
8. In 20 min a day you can generate 4 referrals – 25% close ratio brings one more per day how
much additional revenue does that generate $10,000/month?

Measure Your Network and Results
Your Social Network C.E.O.
•Connections
•Engagement
•Outcome

Connections
Connection
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers

Engagement
Engagement
•Likes
•Comments
•Shares
•Direct Messages

Outcome
Outcome
•Requests for Proposals
•Orders
•Sales
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers

Build Your Online Community Pages

Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• Where are they?
• What Industry are they in?
• What size Company do they work for?
• Who do they know?

Where Do Your Targets Exist?
• Facebook?
• Twitter?
• LinkedIn?
• Google+?
• Social Mobile?

Facebook

Twitter

Google+

Social Mobile?

Engagement
• Percentage of consumers who engage with their favorite brands via social
media by age
• 23% of consumers ages 18-29
• 39% of consumers ages 30-49
• 38% of consumers above 50
• 87% of survey respondents indicate that online social engagement with a
brand positively impacts their likelihood to purchase
Brafton.com

Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
Person’s profile
And background
Engaging with intent
to transform
relationship for
mutual benefit
Transactional
Conscious, Tied to
Yearning & Emotions
Transformational
Dr. Bob Wright – Wright Graduate University

Engagement

Conversion (Outcome)
• Destination Traffic
• Social
• Email
• Paid Search
• Call-to-Action
• Clear Offer
• Consider User Experience

Destination and Call to Action

Measure
• Best Methods
• Tracking Links
• Traffic Match
• Surveys
• Train Sales to Engage

What do you need help with?
• Marketing Campaigns
• Social Media Marketing
• Websites/Blogs/Landing Pages
• Pay-Per-Click/Online Advertising
• More Coaching and Training

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

Monetizing Social Media: The Art and Science of Online Conversion - Forward Progress - Dean DeLisle - 2014

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Monetizing Social Media: The Art and Science of Online Conversion - Forward Progress - Dean DeLisle - 2014

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