1. (877) 59 - COACH (592-6224)
Attracting Buyers and
Sellers with Facebook
An Exclusive Webinar for Top Producers
#SocialJack

2. (877) 59 - COACH (592-6224)
REALTORS® Real Estate School

3. (877) 59 - COACH (592-6224)
Getting Social
A Social Media Marketing Series
POWERED BY FORWARD PROGRESS

4. (877) 59 - COACH (592-6224)
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 75,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..
Dean DeLisle
Your Social Media Coach

5. (877) 59 - COACH (592-6224)
Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!

6. (877) 59 - COACH (592-6224)
Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class

7. (877) 59 - COACH (592-6224)
YOU
ARE
HERE
Social Networks – Where do you Stand?

8. (877) 59 - COACH (592-6224)
The Issue with Social Networks
Connections
Postings
Links
Updates
Website integration
Controlled by People not
Companies!
#SocialJack

9. (877) 59 - COACH (592-6224)
 Blogs
 Articles
 Postings
 Status Updates
 Emails
 VideoPhoto
 Links
Current Use of Social Network
Communication?
#SocialJack

10. (877) 59 - COACH (592-6224)
 Interactive
 People Respond Better
 Builds Trust
 Builds Community
 Viral Activity
 Sharing
Why Online Social Networks?
#SocialJack

11. (877) 59 - COACH (592-6224)
 You
 Your Company
 CAR
 City/Country Clubs
 Chambers
 Industry Clubs
 Organizations
 Charities
 Religious/Health
 Network Groups
 LinkedIn Groups
Social Networks We Already Know
#SocialJack

12. (877) 59 - COACH (592-6224)
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
Social Networks We Already Know
#SocialJack

13. (877) 59 - COACH (592-6224)
Our Networks

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• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?

15. (877) 59 - COACH (592-6224)
Our Networks

16. (877) 59 - COACH (592-6224)
Interesting Facebook Stats
• More than One Billion active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans
Growing Numbers
#SocialJack

17. (877) 59 - COACH (592-6224)
What We Want

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19. (877) 59 - COACH (592-6224)
How does Facebook compare to other social sites?
 Largest, most popular, “backyard barbecue” analogy
 More casual, friendly, lots of sharing
 Many applications
 LinkedIn: added Facebook-like features, but still more businesslike
 Twitter: shorter messaging (140 characters), integrates well with FB
 Blog: integrates well with FB using apps such as Networked blogs
 MySpace: still has not regained it’s original position or new identity
 Check www.quantcast.com for latest demographics & comparisons
Facebook’s Place
#SocialJack

20. (877) 59 - COACH (592-6224)
 Understand why people are spending time on the site
 Information or to be entertained
 Provide value (information) in a friendly, engaging style
 Avoid an overly “sales-y” approach
 Reciprocate! Build up others
 Set some guidelines, especially if working as a team
 Consistent tone and frequency
 Type of information you will share: video, links, updates, events,
etc.
 Responsiveness
 Conversation and interaction, above all!
Finding Your Facebook
(Business) Voice
#SocialJack

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#SocialJack

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1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
THE TIMELINE LAYOUT
#SocialJack

23. (877) 59 - COACH (592-6224)
5 Steps to a Successful
Online Community
Building using Facebook
#SocialJack

24. (877) 59 - COACH (592-6224)
Step 1 – Look Good
Complete Profile
Be Clear
What will you do for others?
Why & How?
What do you wantneed?
What value will you provide?

25. (877) 59 - COACH (592-6224)
COVER IMAGE
#SocialJack

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•180 x 180 pixels – gets resized to 32 x 32 pixels
•Follows you around Facebook and the Web
•Should be your logo, brand, product or
spokesperson
•If your brand is you, use a headshot
•Can be creatively combined with your Cover Image
PROFILE PICTURE
#SocialJack

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COMBINING PROFILE PICTURE & COVER
IMAGE
#SocialJack

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Step 1 – Look Good

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Step 1 – Setup Correctly

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• Take time to choose the right page type- best info collected!
• Choose page name carefully—can’t change it later!
• Most companies use a logo for their “photo”; if you are a
solopreneur, a photo may be appropriate
• Need a “square” logo to avoid choppy look
• Fill in info completely, include hours of operation, web site, phone
• Unique selling proposition – Value - why should someone “like” you
• “Think like Google” – the importance of key words for SEO
• Choose the right tabs, get rid of those you don’t use
• After 25 fans, claim custom URL: visit http:facebook.com/username
“Nuts and Bolts”:
Tips for Success

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Facebook Page

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Facebook Page
YOUR
KEYWORDS
GO HERE

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Step 2 – Get Found

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Step 2 – Get Found
 Place in your email signature
 Place and link your websites
 Link Your Other Social Network Sites
 Place on all signage
 Partner with others
 Anywhere you can!

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Step 3 – Training the Team
to “Be”
1. Be active
2. Behave - responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day
#SocialJack

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Your Social Results Plan
#SocialJack

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Step 4 – Connecting
 Invite your friends
 Invite your email contacts
 Share and ask
 Promote
 Weekly routine
 Monthly routine

38. (877) 59 - COACH (592-6224)
Step 4 – Connecting
Plus Every 30 Days – Invite ALL NEW PROSPECTS AND CLIENTS

39. (877) 59 - COACH (592-6224)
Step 5 – Interaction
#SocialJack

40. (877) 59 - COACH (592-6224)
Step 5 – Interaction - Groups
2 Exchanges Maximum
then Transfer them Offline!

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43. (877) 59 - COACH (592-6224)
Facebook Page - Likes

44. (877) 59 - COACH (592-6224)

45. (877) 59 - COACH (592-6224)
New Facebook Course
+

46. (877) 59 - COACH (592-6224)
https://facebook4realtors.eventbrite.com/
USE PROMO CODE: CAR1010
$297 value for $119!

48. (877) 59 - COACH (592-6224)
www.ForwardProgress.NET
#SocialJack