The document summarizes a presentation titled "Mobile: Forces, Forms, Futures" which surveyed mobile consumer market forces, evolving content forms, and the future of mobile. It discusses the rise of smartphones and tablets, key mobile trends from studies and surveys, demonstrations of mobile apps, and a glossary of relevant terms. The presentation analyzed disruptive market forces driving changes in mobile technology and content as well as implications for the future of ubiquitous computing.
1. Mobile:
Forces, Forms, Futures
A survey of mobile consumer market forces,
evolving content forms and the imminent future
Mike Lee
February 1-3, 2012, For AARP Design / Photo
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9. Apple sales last quarter ending 12/31/12:
37 million iPhones (Sales rate exceeded human birth rate)
15 million iPads (300 million iOS devices to date)
5 million Macs
$26 billion revenue, $6 billion profit
$97 billion in cash reserves
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16. Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today.
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17. Demos:
- Path
- Microsoft Photosynth
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18. Glossary
Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary
clicks or downloads)
Market force - Business phenomena that cause change in markets (e.g. Price
competition, substitution of prevailing product or service, changing in supply of
products)
Disrupt - Sudden and forceful change in business; unseating of leading product or
service
Ubiquitous - Referring to computing embedded everywhere in everyday life
Life stream - Frequent broadcasting by an individual of personal status, location
photos, etc.)
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