VIEW FULL-SCREEN OR DOWNLOAD. (Tall format.) Compiled audience notes from open interviews with 3 founders: Jordan Schilpf at Gift Cannon, Isaac Strang at Shootround and Paul Nel at Coordinate Gear. Lessons learned about testing business models with physical products, mobile response channels and event-based behaviour.

1. Minimum Viable Meetup
August 2012
Founder Centric

3. We help founders help each other.
Sal at Founder Centric compiled this book of
audience notes from the open interviews of 3
founders at Lean Startup London – to help
share the knowledge that exists among our
fellow founders.
Thanks to everyone who contributed!
Check out www.foundercentric.com for our
practical startup workshops & open
knowledge-sharing formats.

5. Jordon
Schlipf

9. Get the difficult things out of the way first.

16. Intros are easy,
if you know a few tricks.
http://www.slideshare.net/
foundercentric/how-not-to-suck-
at-introductions

18. They say they’ll pay, but will they really?

20. COPY
is important for
TRUST
– even with your friends.
@leftbrainaudio

21. Learn how to turn a
small handful of
customer conversations
into copy that gets a
strong response.
At Foundation Day Workshops by
www.foundercentric.com

22. Choose your early adopters carefully.

23. Shootround
Real-time photo sharing at
events like weddings
Isaac
Strang

28. Simplify your MVP.
We cover that at Foundation Day too.
Why haven’t you clicked this link yet? :)
www.foundercentric.com

31. Well-designed, modular kit bags.
Paul Nel

32. People who bought
reversible bags didn’t
reverse them.
Pivoted to modular camera
and travel bags.
But how?

33. NAIL IT
- before you -
SCALE IT

40. Clinic.

41. They say they’ll be your customer, but
how do you find out if they’ll really take
action? Ask about the actions they took
last time they encountered the problem.

42. Test whether your differentiator works.

43. Founder-Centric
Practical Lean Startup & Business
Model workshops from the founders of
Leancamp and The Startup Toolkit.
We share loads of our content at
www.foundercentric.com and run
workshops at founder-friendly prices.
www.foundercentric.com

44. Please share!
Licensed under Creative Commons:
Attribution-ShareAlike (CC BY-SA)
http://creativecommons.org/licenses/by-sa/3.0/