The document outlines the agenda for a Mozilla community marketing call. It discusses several upcoming initiatives including the Firefox Cup competition, a Mozilla Balkans meetup, a Thunderbird demo, and ways for community members to contribute. The Firefox Cup is described as a team-based competition centered around Personas running from June to July with country winners announced weekly. Goals for the Balkans meetup in the next six months include defining what makes the region unique, recruiting contributors, organizing a large event, localizing Firefox and Thunderbird fully, and fostering collaboration across communities in the region.

1. Community
Marketing Call
May 12, 2010

2. Agenda
• Firefox Cup
• Mozilla Balkans Meetup
• Thunderbird Demo
• Mozilla Contribute

3. Firefox Cup
• Competition based on team
Personas (ADU)
• 32 Personas:
http://bit.ly/fxcup_personas

4. Schedule:
• June 11th: Firefox Cup announced
• June 16th: Round 1 country winner announced via
blog, Facebook + Twitter.
• June 23rd: Round 2 country winner announced via
blog, Facebook + Twitter.
• June 30th: Round 3 country winner announced via
blog, Facebook + Twitter.
• July 7th: Round 4 country winner announced via
blog, Facebook + Twitter.
• July 14th: Overall country winner announced via
blog, Facebook + Twitter.

5. How to help!
• QA: Staged site coming soon...
• PR Outreach:
• Please join alias if you haven’t: Pr-community@mozilla.org
• Tech, consumer + football press + bloggers
• Spread the word via Social Media:
• Share your team’s Persona on your twitter + Facebook
accounts (personal + local community)
• Blog, blog, blog!
• Will share draft post prior to June 11th
• Translate, rewrite, etc on community + personal blogs

6. InterCommunity
Meetup

7. Goals for next 6 mos:
• Define what is unique to the Balkan region (ie.
region-specific market research)
• Actively recruit new active contributors
• Organize large event
• Ensure that Firefox and Thunderbird is localized in
every Balkan language
• Create infrastructure which will foster
collaboration of all Balkan communities

8. More:
https://wiki.mozilla.org/Balkans:2010/
Aftermath

9. Thunderbird Demo

10. Contribute