The emergence of the collaborative economy and peer-to-peer marketplaces bring on many new challenges for businesses that neeed to build trust between their users on the Web. This presentation gives an introduction to the main challenges and an overview of tools that help platforms build and federate trust and reputation online .

1. Trust & Reputation in the P2P Economy
Francesca Pick @francesca_sp
OuiShare Germany & Global
Connector / Kokonsum.org

2. Commerci
al
(B2C)
Peer-to-
Peer (C2C)
This is where trust is a challenge

3. …share highly valuable assets
When private individuals…

4. Can I trust you?

5. Building trust online
5-star
ratings
Verified
websites
Identity
verifi-
cations
E-Commerce

6. Building trust online
5-star
ratings

7. Identity
verifi-
cations
Building trust online

8. Verified
websites
Building trust online

9. New trust mechanisms for the p2p economy
Specialty
insurance
Real
person
identity
verifi-
cation
Social
Media
P2P Marketplaces

10. Specialty
insurance
New trust mechanisms for the p2p economy

11. Social
Media
Social Media connect buttons build social context

12. Real
person
identity
verifi-
cation
Airbnb verified ID

14. 2007 2008 2009 2010 2011 2012 2013
DR . AM . DREAMSD . . AM .
10M
3M
Passenger transported

15. Who is working on solutions ?

16. Many no longer exist

18. Portable Trust Badge

19. Is Trust universal accross different
types of sharing platforms?
Can I trust the „trust platform“
that is collecting all my data?
How will this data be used?
Do these trust aggregation platforms foster
control, rather than trust?
Challenges

20. Trust in
p2p
market
places
Online
Identity
Data
Security
Privacy
the Web

21. The new reputation economy

23. “Reputation capital could create a
massive positive disruption in who has
power, trust and influence.”
Rachel Botsman, TED Global

24. Francesca Pick
francesca@ouishare.net
@francesca_sp
www.ouishare.net
www.kokonsum.org
@ouishare
Thank you!