Atooma pitch
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Atooma is a mobile toolkit that allows users to create custom "mini-apps" without coding experience. It gives smartphones more capability through context-aware apps that integrate functions and social media. The company seeks funding to expand its technology and international launch in 2013.
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Atooma pitch
- 1. atooma a touch of magic your smartphone smarter Francesca Romano - CEO & Co-founder f.romano@atooma.com Gioia Pistola- CMO & Co-founder g.pistola@atooma.com
- 2. Solution amazing mobile toolkit to create your own mini-apps without a nerd degree reaching the highest customization
- 3. Problem
- 4. Market Trend Mobile 1.0 Mobile 2.0 Mobile 3.0 call in mobility web&touch hands - free atooma (Gartner) contex- aware app (Scoble) 105M Android smartphone shipped in 2012 Right Product 2Q Right Market 2016 --> 53% Android Market Share forecast Right Time 2012-2016 CAGR --> 9,5% (Source: IDC)
- 5. Competitors MICROSOFT Smart ActionsIfThisThenThat On{X} Atooma Mobile Functions/Mobile App Social Apps embedding Community tools Framework scalability Innovative UX Tag based system POWERFUL + EASY = SMART
- 6. Business Model Freemium Pay Model Special Add-ons Model Simple Simple SIMPLE APP SIMPLE APP Atoomacloud-aware SIMple is a Atoomacloud-aware SIMple is a Ads backed .application that lets you .application that lets you free version define a set of actions... define a set of actions... FREE PAY FREE Paid Premium Features Simple SIMPLE APP Adsis Free SIMple a cloud-aware Paid set that lets you define a Version application of actions... PAY FREE
- 7. Road map Strong Idea Seed Capital Hard Development Private Beta @FOI April 2011 February 2012 June 2012 Team & Development Simple srl Trademark & Incorporated 4000 September 2011 Provisional Patent March 2012 users Request May/June 2012 2 months Public International Atooma for Launch Atoomarket Apple iOS Lite Smart Home Beta Dec 2012 Version May 2012 Dec 2013 Scaling Technology 200K 500K Add-ons users users Development 6 months 6 months
- 8. Financials & ROI We are seeking 1,5M to run 2013 roadmap: 35% 55% 10% R&D G&A MKTG&PR Mobile Vendors are becoming even more sensitive to innovative Reasonable automation product. Exit Strategy Framework is flexible and adaptive to different market needs
- 9. Awards Atooma wins 2012 Mind The Atooma wins 2012 European Bridge Business Plan Startup Initiative - Maverick Competition Angels Bootcamp Atooma wins 2012 Frontiers Of Atooma wins 2012 Technology Interaction Private Beta Launch Revew Award Under 35 Atooma wins 2012 Codemotion Presentation
- 10. Team Andrea Meriggioli CCO Lateral Thinker Master degree in Technological Fabrizio Cialdea Entrepreneurship 3+ Art CTO Directoring Tech Director @Huawei Engineer @LGE Francesca Romano CEO Gioia Pistola Master degree in Mobile UX CMO Design -Master degree in Master degree in Technological technological Entrepreneurship entrepreneurship 4y experienced in online/mobile 5+y oexperienced on digital marketing strategy
- 11. Contacts Atooma is a great step into mainstream automation on Android, and a fantastic way to make your phone do a lot of extra work for you. Geek.com www.atooma.com f.romano@atooma.com follow @Atooma_team
- 12. atooma a touch of magic your smartphone smarter Francesca Romano - CEO & Co-founder f.romano@atooma.com
Notes de l'éditeur
- #Introduction\nGoodmorning everybody,\nIm francesca romano CeO and co-founder of Atooma,\n\n\n\n\n\n
- #Problem\nNowdays each one of us is slave to our mobile technology.\nEvery seconds of every day is spent \nuploading photos on fb, \nreading messages \nturning on off wifi \nremembering to put your phone on silent ...\nMake it stop!\nMake your smartphone smarter!\n\n#Solution\nAtooma boost your mobile to its full potential, it's kiind of automagic!\nAtooma is an amazing mobile toolkit \nthat frees you from tons of thedious and mundaine tasks \nyou perform daily on your mobile phone\nwithou a nerd degree\nreaching the full customization\n\n#video\nNowdays each one of us is slave to our mobile technology.\nEvery seconds of every day is spent \nuploading photos on fb, \nreading messages \nturning on off wifi \nremembering to put your phone on silent ...\nMake it stop!\nMake your smartphone smarter!\nAtooma boost your mobile to its full potential, it's kiind of automagic!\nlet me show a short video to have a real idea what i m talking about\n\n\n\n\n\n
- #video\nlet me show a short video to have a real idea what i m talking about\nwell atooma lets you create your own mini apps \nin a easy way you take just one minutes\nwitouht coding\n\nand automagically\n\nyou will have a smatphone able to read incoming email by text to sppech when you ‘re driving\nor able to switch off wifi if you’re getting out of home do you know how much it drains you battery?\nor post your photos on fb just when yu’re in holyday\nor more tweet when you re friends are around you\n\nmany other use cases..\n\nhow can you do this?\n\njust maching up conditional events if that triggers actions\n\nthis is our simple user interface\n\n\n\n\n\n
- #market\n\nAtooma takes part of 3° mobile revolution\n\nAt beginning we had old style mobile \nYou talked into.sent text\n\nThe second mobile era \nwas brought to us by the iPhone. You touch the screen \nyou have mobile apps and web\n\n\nThe third era is a contextual mobile world \nand one of the top trend to watch in the next years\n\nand we belive atooma is leading thi revolution becaus a context aware app that makes your smartphone so smart to respond to the environment and context we’re living.\n\n\nAtooma is available on Android OS. \nThe Market is growing in last few year will achive a prime position in 2016, addressing 53% of Market Share.\n\n\n\n\n
- #competitors\natooma beats over this criteria \n\n\nsmart action doesnt embed social app so is not able to expand usage experience\niftt web based startpp is not a context aware app\nonx requiers high level tech skills\n\nnone of them has an innovative and easy user interface\nthat pushes tecnology direct to the users\n\nespecially for this kind of products the user centered design approach could make or break business success\n\n\n\n
- #business model \n\nwe have a freemium model on android\nbased on one ads backed free version\nand one ads free paid version\n\non iphone we’ll do a paid version\n\nand Also we’ll do revenues by special add ons in app purchasing like \nnfc tags so specific tag \nfor my car every time i tap the phone on the tag, it activates specific apps like (casi d’uso)\n
- #roadmap\nwhat we’ve done\nI had a strong idea about mobile experience in the future\nI started to compose the team with gioia and then we started the development\nAfter the first seed capital we incorporated the simple srl and we protected our proprietary technology throught a provisional patent\nwe launched atooma first beta version at frontiers\nand now we have more than 4 k of beta users, and 70% of them are still active after 2 months\nIn autumn we will launch the public version, build a massive marketplace of atooma, and start to integrate the a of smart object and connected home.\n\n
- We raised a seed capital during 2012 to develop the beta version\n\nNow we are seeking 1M investment to speed up the SW development, cut the time to market. \nWe are looking for partners as well to figure out opportunities in home automation market\n
- #award\n\n awards winning startup we receive last year the most important won Technology review 2012 award for young\nentrepreneurs\n\n\n
- #team\nAtooma assembles 4 co-founder and 1 external developer.\nEveryone of us very focus on mobile enviroments\ngioia as mobile marketing expert\nAndrea creative visual designer\nfabrizio as tech director\nand me as ux designer and ceo\n\n
- leave you with some quote froma amazing atooma early adopters.\nAtooma is a touch of magic on your smartphone that you have to catch\n thank you for your attention \n
- #Introduction\nGoodmorning everybody,\nIm francesca romano CeO and co-founder of Atooma,\n\n